Author: Adrian

How to Set up Ecommerce Tracking in GA and Google Ads?

How to Set up Ecommerce Tracking in GA and Google Ads?

Data is necessary to make the right decisions. When it comes to ecommerce shops, the data concerning transactions is the most important piece of information. In order to take full advantage of the benefits of web analytics you need to properly configure your e-commerce tracking in Google Analytics.

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ROAS and ROI in Google Ads Campaigns

ROAS and ROI in Google Ads Campaigns

If you run Google Ads Campaigns you certainly wonder whether they’re profitable. The agency sends you monthly reports that are either all Greek to you or are missing important data? If so, read our today’s article, we’ll present performance indicators paramount for every online store. It’s high time to find out what ROAS (return on ad spend) and ROI (return on investment) are.

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Don’t Miss Out on Google Ads New Features!

Don’t Miss Out on Google Ads New Features!

Change from Adwords to Google Ads has never been a mere rebranding move – apart from the facelift, lots of brand new features were introduced this year by Google. The story continues, as we saw substantial updates being released over the last couple of months. Here we’ll discuss the most important ones.

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Google Ads Image Specification

Google Ads Image Specification

Looking for essential information about Google Ads image ads? In this post, you’ll find the most important info. We will discuss the basic technicalities, such as image sizes, content policy compliance and factors crucially impacting your campaign’s marketing efficiency.

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Google Merchant Center Product Feed Specification

Google Merchant Center Product Feed Specification

Regardless of whether you are launching your first Google Merchant Center promotional campaign, or whether you’ve got several already running, a properly implemented product feed is a must. This point is found challenging by many, especially in the first stage, often requiring an actual developer skill set or being able to implement dedicated plugins / modules in the site source.

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What Are Google Ads?

What Are Google Ads?

Here we’ll explain what Google AdWords are, show their display possibilities, discuss their features and business applications. Also, we’ll present AdWords technical terms and describe the most popular types of campaigns.

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