On December 5, 2022, Google released another helpful content update. It’s supposed to be rolling out for the next two weeks to eventually improve the helpful content system that Google first introduced in August this year.
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No matter if you’ve just launched an eCommerce store or have been a website owner for some time now, you need to be likable and trustworthy for Google robots. Knowing some clever tricks and tips on search engine optimization is useful, sure, but is it enough to win you the top place in SERP?
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Googlebots can’t read images – at least for now. Why should you care? Because even the most striking product pictures won’t amaze the crawlers unless it’s given an appropriate name. After reading this article, you will know absolutely everything on how to name images for SEO to bring more visitors to your website.
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Who wouldn’t like to own the Direct Answers box? This SERP feature allows your content to be displayed above anybody else’s, increases your visibility, and improves brand recognition. The bad news is that getting featured in Google Direct Answers isn’t that easy. Yet, it isn’t impossible! Here’s everything you need to know to win position zero in Google search.
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Rich Snippets, Product Comparisons and Knowledge Panels are just 3 examples of current SERP features.They can boost your brand’s visibility and direct more organic traffic to your website. Do you know which of the traffic-generating SERP Features your brand needs to be featured in?
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Would you believe that making your prospects fall in love with your brand without investing in paid campaigns is within your reach? With real-time marketing, you can communicate with your customers and mark your online presence without breaking the bank. How to nail it?
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On August 18, 2022, Google announced launching Helpful Content Algorithm Update that aims at sorting people-first content from the texts written primarily for search engines. With this update, Google is also introducing a new site-wide signal that plays an important role in evaluating and ranking web content.
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With almost 30 SERP Features available now in Google, it’s the Search Snippet for product review pages that has recently got a new functionality. Now this snippet box shows pros and cons of an item a user is looking for to buy.
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It can’t be denied, that online shoppers are now spending less than they used to. To understand their recent behavior and see where the global ecommerce growth trend is heading, see the latest online shopping statistics gathered last month by Salesforce.
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Google Passage Ranking is an algorithm update aimed at improving the way Google crawls and ranks web page content. Is it a ranking revolution? Do you need to change the way you make content? Keep reading to find out!
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Sr SEO Specialist
