Author: Karolina

Why Is It Better to Stay Away from Performance-Based SEO?

Why Is It Better to Stay Away from Performance-Based SEO?

Are you considering performance-based SEO? Many companies which are just starting their cooperation with SEO agencies and aim at increasing the visibility in organic search results are wondering which settlement method is the most beneficial. Although your common sense may suggest you that pay-for-performance SEO should be the most lucrative option as you’re supposed to pay only when there are actual, visible results, the reality may turn out to be slightly different. Why? Keep reading!

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Structured Data – But What Actually Is It?

Structured Data – But What Actually Is It?

Searching on Google equals coming across so called structured data. Star ratings, reviews, photos… All of these is displayed on the Google search page. Assigning such elements to your search result may significantly improve CTR of your website. But how to implement such visual extras?

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High Google Rankings Without SEO – Is It Possible?

High Google Rankings Without SEO – Is It Possible?

Even though the number of websites increases continually, the number of the search results displayed on the first Google page remains the same. Theoretically, these top ten results are supposed to show websites that fully suit the search query entered into the search engine. But what does it look like in practice? Are the top search results really the best or is it only a good SEO strategy?

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To Pay, Or Not to Pay – That is the Question. 10 Common Mistakes With Free Website Audits

To Pay, Or Not to Pay – That is the Question. 10 Common Mistakes With Free Website Audits

Many people wonder if it’s worth paying for website audits since there are many free audit and reporting tools within their reach. Not to mention free scripts, that can check the condition of one’s website in terms of SEO. Some of these tools need only 90 seconds to examine the website, which seems like a great result when taking into account time-efficiency. Especially given the amount of time required by an SEO agency to conduct a detailed audit. Is time really that crucial in this case, though? Is there any difference between free and paid audits?

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Matt

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