Author: Kasia

6 Tips on How to Prepare Ecommerce for Black Friday

6 Tips on How to Prepare Ecommerce for Black Friday

Black Friday is just around the corner. If you haven’t started thinking about your strategy yet, it’s time to get down to it. As you know, the last few days of November are extremely intense in the sales market. More and more online stores decide to organize not only Black Fridays but also entire Black Weeks or Months. How to prepare an effective Black Friday ecommerce strategy? Keep reading to discover our 6 tips!

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How to Evaluate SEO Agency’s Performance?

How to Evaluate SEO Agency’s Performance?

Have you outsourced the SEO process to an external agency but you aren’t sure if the performed work meets your expectations and brings any benefits to your website and business? Would you like to learn how to evaluate the effectiveness of conducted SEO activities and check if the agency is fulfilling the contract? Keep reading to see what to pay attention to and discover the three phases of every SEO process that will help you keep your finger on the pulse.

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What Is a Trailing Slash in URL & How Does It Affect SEO?

What Is a Trailing Slash in URL & How Does It Affect SEO?

Every SEO specialist needs to deal with duplicate content on a regular basis. Sometimes, it turns out that inappropriate use of the so-called trailing slash, i.e. a slash placed at the end of a URL is the reason behind the problem. In today’s entry, we will discuss what is trailing slash and does trailing slashes matter for SEO in more detail to determine how the presence of a trailing slash in URL affects the emergence of duplicate content.

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How to Do Multi-Language SEO – The Complete Guide

How to Do Multi-Language SEO – The Complete Guide

Having an international target audience can raise a few interesting issues. After all, you should aim to tailor your content and the structure of your website to all recipients. What’s the best way to approach SEO for a multilanguage website? Keep reading to discover common mistakes and multilingual SEO tips.

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Keyword Research Basics – How to Find the Right Keywords?

Keyword Research Basics – How to Find the Right Keywords?

Search engines are basically constantly flooded with queries. Businesses that operate online and want to reach potential customers need to conduct keyword research to determine what phrases are used to find particular products or services and to optimize their websites accordingly. Make yourself a cup of tea and check out how to do keyword research basics!

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SEO Competitor Analysis Guide

SEO Competitor Analysis Guide

There is no successful ecommerce without competitor analysis and monitoring. If you want to reach top positions in the search results, you should keep an eye on your market rivals and watch their activities to ensure you’re always one step ahead of them. But how to identify who is your strongest competitor in the battle for first place in the SERPs? What strategies should you incorporate into your SEO process? Let’s find out!

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SEO for Hotels – Improve Your Hotel’s Visibility

SEO for Hotels – Improve Your Hotel’s Visibility

Are you a hotel owner? Do you operate in the hospitality industry? If so, you’re probably wondering how to increase your visibility in the organic search results and increase your brand awareness. In today’s entry, we’ll tell you how to do SEO for hotels. Want to learn what to focus on to be displayed at the top of the SERPs? Keep reading!

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What is Search Intent and How Does it Affect SEO?

What is Search Intent and How Does it Affect SEO?

SEO we knew a few years ago and SEO we know today are two completely different concepts. In the third decade of the XXI century when we constantly compete to improve organic website traffic, everything is about search intent, otherwise called user intent. Discovering this element is the key to understanding users’ expectations. On the other hand, preparing “answers” that match these expectations is a recipe for improving web sessions and conversion rates. Learn how your website can benefit from search intent!

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