Author: Kasia

Universal Analytics Will Be Going Away in 2023

Universal Analytics Will Be Going Away in 2023

Google Analytics as we know it will be going away on July 1, 2023, and will be replaced by Google Analytics 4. What does this mean? Is it worth switching to GA4 right now? And what about data we have been collecting all these years, will it all be lost?

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Flawed redirects or Google Search Console error?

Flawed redirects or Google Search Console error?

In the last couple of days, at the beginning of December 2021, many pages would notice redirect errors detected by Google Search Console. Did the tool get to errors not previously detected? Or is it Google Search Console’s own error?

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June 2021 Google Core Algorithm Update

June 2021 Google Core Algorithm Update

On the 2nd of June, Google rolled out the search engine’s core algorithm update. What can we expect? Should we prepare for some turbulence in search results and how to get ready for further changes that are coming our way next month (spoiler alert!)?

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