Author: Klaudia

Meta Tags – What Are They and How do They Affect SEO?

Meta Tags – What Are They and How do They Affect SEO?

Search results on Google are often the place where clients encounter your online shop, business profile or news site. First impressions are important, so you should take great care of how you appear in searches. What matters for people also matters for Google bots, as we have found out not once and not twice. The same applies to meta tags: find out what they are and how they impact your SEO efforts.

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rel = canonical. What are Canonical URLs for?

rel = canonical. What are Canonical URLs for?

Content duplication has never been appreciated, neither in the real, nor in the virtual world. Google crawls track down any illegitimate on-site content duplication fast, consequently giving the manual penalty of a significant search engine rankings decrease. That’s two steps from a heavy traffic loss. One way to fight on-site content duplication is canonicalization. Can canonical link element be applied on your website and how to do it? Keep reading!

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Head of SEO & SEM - Matt

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