Author: Klaudia

Google Analytics Account Structure – the Ultimate Guide

Google Analytics Account Structure – the Ultimate Guide

Google Analytics is the most popular online tool used to analyze statistics of websites, mobile apps and devices. It doesn’t really matter whether you’ve already encountered this tool or whether you’re just beginning your analytical adventure. It’s worth taking a closer look at its account structure. Thanks to it, benefiting from the possibilities offered by Google Analytics will be much easier and safer.

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Pagination – What Is It and How to Implement It Correctly?

Pagination – What Is It and How to Implement It Correctly?

Online stores that offer wide ranges of products very frequently deploy pagination. Products assigned to particular categories are displayed on several pages, therefore, properly implemented pagination has a significant impact on the usability of the website, the way Google robots assess it, and its position in the search results. Let’s spill the beans and learn how to correctly paginate your site!

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Meta Tags – What Are They and How do They Affect SEO?

Meta Tags – What Are They and How do They Affect SEO?

Search results on Google are often the place where clients encounter your online shop, business profile or news site. First impressions are important, so you should take great care of how you appear in searches. What matters for people also matters for Google bots, as we have found out not once and not twice. The same applies to meta tags: find out what they are and how they impact your SEO efforts.

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rel = canonical. What are Canonical URLs for?

rel = canonical. What are Canonical URLs for?

Content duplication has never been appreciated, neither in the real, nor in the virtual world. Google crawls track down any illegitimate on-site content duplication fast, consequently giving the manual penalty of a significant search engine rankings decrease. That’s two steps from a heavy traffic loss. One way to fight on-site content duplication is canonicalization. Can canonical link element be applied on your website and how to do it? Keep reading!

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How To Analyze Your Google Competition

How To Analyze Your Google Competition

Getting yourself an online store is a piece of cake today. There are tons of tools out there, allowing you to quickly set up an online retail business. So, mere entering the market is easy, thus more and more people are attracted. On the other hand, simultaneously the number of competitors grows as fast. Have you analyzed yours, thoroughly?

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