Author: Matt Calik

With search engines sifting through literally billions of pages and pieces of content to evaluate what is most relevant for any given search query, it becomes clear that tailoring and properly signposting content is the best way to stand out, get rewarded by search engines like Google with a higher quality ranking, and therefore allow more customers to find you.

According to Google search liaison, Danny Sullivan, Google updates happen all the time. Sometimes they’re unannounced, but only when it doesn’t have any specific effect on websites.

In the ever-changing and evolving world of SEO, YMYL has emerged, and it’s here to stay. It simply stands for Your Money or Your Life. In short, this defines any websites or pages with content which could potentially impact somebody’s health, happiness, safety or financial stability, so not to be taken lightly.

Optimising for Google Discover feed does not go far from optimising your content for a regular web search. However, you need to keep in mind that your target audience is not actively typing search queries on a browser. So, the pieces of content that appear in Discover news feed are not triggered by keywords but by the interests of your potential consumers.

Doing global SEO for your website is not entirely different from performing your regular SEO strategy. However, to succeed in international SEO, you have to do more beyond the ordinary, such as optimising for your target audience’s language and country.

Your efforts to increase website conversion must include several optimisation methods such as understanding the needs and wants of your target audience, giving them useful and relevant content as well as solve their problems, and making the whole experience pleasant throughout the conversion journey – all these involve search engine optimisation (SEO).

Very important. You see, online reviews for SEO don’t just tell a story to your potential customers but also to search engine bots that are trying to understand what your website is all about.

Choosing keywords for SEO should start with strategic keyword research – this usually involves taking into account the volume of monthly search and the competitiveness of your potential target keywords in terms of search and paid difficulties. But it doesn’t end with such an analysis; knowing which types of keywords in SEO to target is what will set you apart from your competitors.