Author: Matt Calik

14 Best Content Marketing Tools in 2021

14 Best Content Marketing Tools in 2021

Content marketing is, with no doubt, one of the most effective online marketing strategies that you can introduce for your brand. No wonder that currently, practically every company concentrates its marketing activities on creating high-quality content aimed at reaching its target audience. However, without great useful tools, content marketing would be impossible or, at least, less effective and far more challenging. That’s why for this article I gather my absolutely favorite content marketing tools that I use when running content marketing campaigns. Check them out!

Read more

9 SEO Trends You Need to Follow in 2021

9 SEO Trends You Need to Follow in 2021

SEO is constantly evolving, and you need to stay tuned to provide top-notch marketing strategies for your website. This year brought some hard lessons to all of us and, mainly as a result of the widespread pandemic that forced us to stay at home, introduced many changes to the e-commerce world that were impossible to predict. So what can we expect this year? Check the most important SEO trends in 2021 which you simply need to follow. For sure, with them in mind you will prepare an effective SEO campaign. So let’s discover what to anticipate in the upcoming year!

Read more

On-Page SEO. A Complete Guide

On-Page SEO. A Complete Guide

On our blog, I’ve already presented extensive guides to off-page SEO and technical SEO, now it’s time to tell you everything you need to know about the core of your optimization process, i.e. on-page SEO. Follow my recommendations, and Google will simply love your website. With proper on-page optimization, you will rank much higher in search results, boost web traffic, generate more leads and improve conversion rate. There is so much to fight for! So let’s discover what on-page SEO is really about!

Read more

What is Web Accessibility? Introduction to WCAG

What is Web Accessibility? Introduction to WCAG

There are millions of web users around the world with different disabilities and yet many sites are not fully accessible to them. Many web designers, when building websites or mobile apps, completely ignore web accessibility, making only a certain number of users able to take full advantage of a given digital product. So what is web accessibility and WCAG? How to make your website more accessible? How to check if your website is accessible? In today’s entry, I will answer all these questions.

Read more

SEO Competitor Analysis & Research. A Complete Guide

SEO Competitor Analysis & Research. A Complete Guide

If you want your online business to achieve real success, you definitely need to monitor your competitors’ activities on a regular basis. But how to identify who is your strongest competitor in the battle for first place in the search results? What strategies do you need to take to get ahead of your competitors? You will learn all this from this comprehensive guide. Do not let your competitors win over you!

Read more

Ahrefs vs SEMrush – Which SEO Tool to Choose?

Ahrefs vs SEMrush – Which SEO Tool to Choose?

If you are working in SEO, whether in an agency or as a freelancer, you have probably heard more than once of Ahrefs and SEMrush. These two tools are, without a doubt, the biggest players in SEO right now. What features do they offer and which of them is a better solution for you? In this article, I will compare the two most popular SEO tools – Ahrefs and SEMrush.

Read more

Link Building Strategies, Trends & Statistics to Boost Your SEO

Link Building Strategies, Trends & Statistics to Boost Your SEO

Link building is, with no doubt, one of the most effective SEO strategies. With natural backlinks coming from high-quality trusted domains you can improve your rankings in Google search results. If you still haven’t introduced link building in your SEO activities, it’s high time to change it. I hope that thanks to these statistics, trends and strategies you will change your mind and realize that strong backlinks are a total must have for every website. Let’s dive right in!

Read more

5 Fundamental Google Search Console Functions

5 Fundamental Google Search Console Functions

Are you planning a SEO campaign aimed at increasing visibility in the search results and organic traffic? In this case, Google Search Console is an absolute must-have. SEMrush, Ahrefs, and other commercial SEO tools are great, I am not going to argue with that, however, remember that they are nothing compared to this great free tool offered by Google. In this article, I present the most fundamental Google Search Console functions that can take your website to a completely new level. Let’s discover them!

Read more

Technical SEO. A Complete Guide

Technical SEO. A Complete Guide

Planning to introduce a top-notch and effective SEO campaign? In this case, you need to consider what activities you will introduce on-page and off-page. But is that all? Of course, not!

Read more

SEO for the IT Industry – How To Make It Work?

SEO for the IT Industry – How To Make It Work?

The SEO process, with its complexity, varies from one industry to another. Each field has its specificities that require an individual approach from an SEO specialist. In today’s entry, you will discover differences in SEO for IT companies and learn how to do it from practitioners. Dive in!

Read more
SEO Specialist - Przemek

Przemek

SEO Specialist

SEO for IT companies is my forte - Let's fight for your business' position in Google together!
Contact us