Author: Matt Calik

Companies often prefer to keep all the processes within the company and its team. With the reason being the safety of confidential information, there’s still a lot of advantages of opening up for external agencies. This happens in the case of managing SEO processes. In this entry, we’ll explore why it might be beneficial for in-house SEO teams to reach out to the SEO companies and how to make this work.

Optimizing video for your website is an important part of SEO. Video optimization can be achieved in various ways, from inserting keywords in the description and title, creating a custom thumbnail, adding captions, adding popular tags, and implementing an engaging call to action. We’ll show you how you can optimize your video content and gain better results.

Over the last decade, SEO has changed dramatically. For years, people have mistakenly thought that in SEO only rankings or link building count. They couldn’t be more wrong! Currently, Google’s algorithms are far more sophisticated and user-oriented than ever before and this makes UX also one of the factors contributing to positions in the search results.
In this article, I will show you why you should take care of user experience to achieve great success with your SEO. It is time to discover how to make UX and SEO work together!

A heatmap is a very handy SEO tool that paints a picture of your website user activity, by measuring activity in graphic or color form. Heatmaps are used by SEO specialists to study visitor activity on a website or specific page, knowing where users have clicked more on a page or how far down the visitors have scrolled a page. A heat map uses a warm-to-cool color range to show you which parts of a page receive the most attention and therefore gives ideas on how to improve your page structure or visibility. We’ll share how you can effectively use heatmaps for your own SEO strategy.

What Is Mobile SEO? Mobile SEO is a process of website optimization which is aimed at its proper functioning on mobile devices. With the right optimization, a considerably greater user experience can be achieved, as the website is adapted to various types of devices, and rank higher in the search results. Running a long-term mobile … Continued

Some people think their e-commerce business could drive more visitors to make purchases, compared to bricks and mortar shops. In reality, online window shoppers are much more difficult to convert. According to a recent survey conducted by Invespcro.com, the average conversion rate of e-commerce websites in 2020 is 2.86%. However, online plugins and tools will guarantee your website is better optimized, increasing your chances of converting business, and WordPress has many valuable tools for this job. With this in mind, we’ll explore how to best optimize WordPress for greater conversion rates.