Author: Matt Calik

Building Customer Loyalty On-Site – SEO For Improving Sales

Building Customer Loyalty On-Site – SEO For Improving Sales

Improving sales with the help of SEO, and building a loyal customer base, is no easy task. Running a successful e-commerce business is all about learning and implementing robust SEO techniques that can get you noticed online, convert more prospects into loyal customers, and ultimately increase sales. If you are thinking about how to increase sales online and build customer loyalty on-site, then you’re in the right place! Read on to find out more.

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Cooperation between the in-house SEO team and SEO agency. How to make it work?

Cooperation between the in-house SEO team and SEO agency. How to make it work?

Companies often prefer to keep all the processes within the company and its team. With the reason being the safety of confidential information, there’s still a lot of advantages of opening up for external agencies. This happens in the case of managing SEO processes. In this entry, we’ll explore why it might be beneficial for in-house SEO teams to reach out to the SEO companies and how to make this work.

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A Guide To Optimizing Video Content

A Guide To Optimizing Video Content

Optimizing video for your website is an important part of SEO. Video optimization can be achieved in various ways, from inserting keywords in the description and title, creating a custom thumbnail, adding captions, adding popular tags, and implementing an engaging call to action. We’ll show you how you can optimize your video content and gain better results.

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How Does UX Affect SEO?

How Does UX Affect SEO?

Over the last decade, SEO has changed dramatically. For years, people have mistakenly thought that in SEO only rankings or link building count. They couldn’t be more wrong! Currently, Google’s algorithms are far more sophisticated and user-oriented than ever before and this makes UX also one of the factors contributing to positions in the search results.
In this article, I will show you why you should take care of user experience to achieve great success with your SEO. It is time to discover how to make UX and SEO work together!

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How To Use Heatmaps For SEO Strategy

How To Use Heatmaps For SEO Strategy

A heatmap is a very handy SEO tool that paints a picture of your website user activity, by measuring activity in graphic or color form. Heatmaps are used by SEO specialists to study visitor activity on a website or specific page, knowing where users have clicked more on a page or how far down the visitors have scrolled a page. A heat map uses a warm-to-cool color range to show you which parts of a page receive the most attention and therefore gives ideas on how to improve your page structure or visibility. We’ll share how you can effectively use heatmaps for your own SEO strategy.

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Can Instagram Activity Support Your Company’s SEO?

Can Instagram Activity Support Your Company’s SEO?

Instagram is a red-hot social media marketing platform for businesses across the globe. Using Instagram as one of your social media strategy tools can help boost your overall search engine optimisation. For now, Google doesn’t use social media as a ranking factor, but social media activity does have an indirect effect on your rankings. Read on to learn more about how the Instagram activity supports your company’s SEO.

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Mobile SEO. A Complete Guide for Mobile Devices SEO

Mobile SEO. A Complete Guide for Mobile Devices SEO

What Is Mobile SEO? Mobile SEO is a process of website optimization which is aimed at its proper functioning on mobile devices. With the right optimization, a considerably greater user experience can be achieved, as the website is adapted to various types of devices, and rank higher in the search results. Running a long-term mobile … Continued

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Pop-Ups and UX – How To Make it Work for Your Website?

Pop-Ups and UX – How To Make it Work for Your Website?

Many online businesses utilize some form of a pop-up on their website to help drive sales. These pop-ups can include sale offers, newsletter subscriptions or a number of other offerings. Some users find them very annoying, but this can be down to placement and presentation since marketers know they are an effective tool. A pop-up with a good context has conversions rates of over 40%, but working with them is a tricky business. This article will help you understand how you can make pop-ups UX work for your website.

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How to Optimize WordPress For Better Conversions

How to Optimize WordPress For Better Conversions

Some people think their e-commerce business could drive more visitors to make purchases, compared to bricks and mortar shops. In reality, online window shoppers are much more difficult to convert. According to a recent survey conducted by Invespcro.com, the average conversion rate of e-commerce websites in 2020 is 2.86%. However, online plugins and tools will guarantee your website is better optimized, increasing your chances of converting business, and WordPress has many valuable tools for this job. With this in mind, we’ll explore how to best optimize WordPress for greater conversion rates.

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Customer Journey Map – How it Contributes to Boost Conversion of Online Stores

Customer Journey Map – How it Contributes to Boost Conversion of Online Stores

The customer journey map is one of the most valuable business tools available to online retailers. You may lose out on sales if you are not focused on creating a customer journey map that truly converts. Customer journey optimization, based on mapping, results in more conversions, revenue, and long-term loyalty. In this article, we’re going to learn more about customer journey mapping in eCommerce and how it contributes to boosting the conversion of online stores.

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Senior SEO Specialist - Paulina

Paulina

Senior SEO Specialist

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