Author: Matt Calik

Content Marketing. A Complete Guide

Content Marketing. A Complete Guide

For a decade, content marketing was hardly a recognized marketing practice and basically, not many people paid attention to it, not to mention creating content strategies for brands. Today, however, it looks completely different – apart from social media, SEO, PPC or email marketing, content marketing is one of the most effective strategies for reaching and engaging potential customers and increasing brand awareness.
In this article, you will discover the strategies to connect with your target group. What’s more, I will indicate the types of content marketing and current trends! Let’s explore!

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How to Promote Your Blog? 7 Effective Strategies

How to Promote Your Blog? 7 Effective Strategies

Have you been running a company blog for a long time, but with no great success? Still don’t have a thousand visitors to your blog despite the promotion in various social media channels? That’s a sign that you may be doing something wrong or not promoting your blog enough! It’s time to fix that! In today’s article, I will present 7 best blog promotion strategies – thanks to them you will increase web traffic, improve brand awareness among the target audience, and contribute to conversion rate. Let’s explore!

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Off-Page SEO. A Complete Guide

Off-Page SEO. A Complete Guide

Do you want your website to have massive web traffic and great visibility in the search results? In this case, you really shouldn’t ignore off-page SEO as it is one of the most important elements of SEO strategy. In today’s article, I will explain to you what off-page SEO is, why it is so important for your website, and which off-page SEO strategies you should introduce to achieve great success. So let’s get started!

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24 Powerful SEO Statistics You Need To Know

24 Powerful SEO Statistics You Need To Know

SEO is constantly changing and it’s hard to keep up with it. If you want your website to achieve great success on Google, SEO statistics can give you lots of useful hints – learn from them and boost traffic to your website. In this article, I have prepared 24 key SEO statistics for you. Explore the latest trends in backlinks, keywords, local SEO, or mobile SEO. Let’s kick things off with these powerful SEO statistics!

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Building Customer Loyalty On-Site – SEO For Improving Sales

Building Customer Loyalty On-Site – SEO For Improving Sales

Improving sales with the help of SEO, and building a loyal customer base, is no easy task. Running a successful e-commerce business is all about learning and implementing robust SEO techniques that can get you noticed online, convert more prospects into loyal customers, and ultimately increase sales. If you are thinking about how to increase sales online and build customer loyalty on-site, then you’re in the right place! Read on to find out more.

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Cooperation between the in-house SEO team and SEO agency. How to make it work?

Cooperation between the in-house SEO team and SEO agency. How to make it work?

Companies often prefer to keep all the processes within the company and its team. With the reason being the safety of confidential information, there’s still a lot of advantages of opening up for external agencies. This happens in the case of managing SEO processes. In this entry, we’ll explore why it might be beneficial for in-house SEO teams to reach out to the SEO companies and how to make this work.

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A Guide To Optimizing Video Content

A Guide To Optimizing Video Content

Optimizing video for your website is an important part of SEO. Video optimization can be achieved in various ways, from inserting keywords in the description and title, creating a custom thumbnail, adding captions, adding popular tags, and implementing an engaging call to action. We’ll show you how you can optimize your video content and gain better results.

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How Does UX Affect SEO?

How Does UX Affect SEO?

Over the last decade, SEO has changed dramatically. For years, people have mistakenly thought that in SEO only rankings or link building count. They couldn’t be more wrong! Currently, Google’s algorithms are far more sophisticated and user-oriented than ever before and this makes UX also one of the factors contributing to positions in the search results.
In this article, I will show you why you should take care of user experience to achieve great success with your SEO. It is time to discover how to make UX and SEO work together!

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How To Use Heatmaps For SEO Strategy

How To Use Heatmaps For SEO Strategy

A heatmap is a very handy SEO tool that paints a picture of your website user activity, by measuring activity in graphic or color form. Heatmaps are used by SEO specialists to study visitor activity on a website or specific page, knowing where users have clicked more on a page or how far down the visitors have scrolled a page. A heat map uses a warm-to-cool color range to show you which parts of a page receive the most attention and therefore gives ideas on how to improve your page structure or visibility. We’ll share how you can effectively use heatmaps for your own SEO strategy.

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Can Instagram Activity Support Your Company’s SEO?

Can Instagram Activity Support Your Company’s SEO?

Instagram is a red-hot social media marketing platform for businesses across the globe. Using Instagram as one of your social media strategy tools can help boost your overall search engine optimisation. For now, Google doesn’t use social media as a ranking factor, but social media activity does have an indirect effect on your rankings. Read on to learn more about how the Instagram activity supports your company’s SEO.

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Senior SEO Specialist - Paulina

Paulina

Senior SEO Specialist

Let's improve your SEO process via all possible ways - social media included!
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