Author: Matt Calik

Do you want your website to have massive web traffic and great visibility in the search results? In this case, you really shouldn’t ignore off-page SEO as it is one of the most important elements of SEO strategy. In today’s article, I will explain to you what off-page SEO is, why it is so important for your website, and which off-page SEO strategies you should introduce to achieve great success. So let’s get started!

SEO is constantly changing and it’s hard to keep up with it. If you want your website to achieve great success on Google, SEO statistics can give you lots of useful hints – learn from them and boost traffic to your website. In this article, I have prepared 24 key SEO statistics for you. Explore the latest trends in backlinks, keywords, local SEO, or mobile SEO. Let’s kick things off with these powerful SEO statistics!

Companies often prefer to keep all the processes within the company and its team. With the reason being the safety of confidential information, there’s still a lot of advantages of opening up for external agencies. This happens in the case of managing SEO processes. In this entry, we’ll explore why it might be beneficial for in-house SEO teams to reach out to the SEO companies and how to make this work.

Optimizing video for your website is an important part of SEO. Video optimization can be achieved in various ways, from inserting keywords in the description and title, creating a custom thumbnail, adding captions, adding popular tags, and implementing an engaging call to action. We’ll show you how you can optimize your video content and gain better results.

Over the last decade, SEO has changed dramatically. For years, people have mistakenly thought that in SEO only rankings or link building count. They couldn’t be more wrong! Currently, Google’s algorithms are far more sophisticated and user-oriented than ever before and this makes UX also one of the factors contributing to positions in the search results.
In this article, I will show you why you should take care of user experience to achieve great success with your SEO. It is time to discover how to make UX and SEO work together!

A heatmap is a very handy SEO tool that paints a picture of your website user activity, by measuring activity in graphic or color form. Heatmaps are used by SEO specialists to study visitor activity on a website or specific page, knowing where users have clicked more on a page or how far down the visitors have scrolled a page. A heat map uses a warm-to-cool color range to show you which parts of a page receive the most attention and therefore gives ideas on how to improve your page structure or visibility. We’ll share how you can effectively use heatmaps for your own SEO strategy.