Author: Matt Calik

How to Improve Your Branding With SEO?

How to Improve Your Branding With SEO?

Competition in the online environment is enormous, so if you want to achieve great success with your brand, basically you can’t do it without SEO. Today, building a website and buying a huge package of backlinks is not enough anymore. Google values websites that are trustworthy and reliable, which provide users with relevant information and that are active in the online environment. It turns out that branding and SEO can’t be effective separately and that they go hand in hand, which means that with SEO you can improve your branding and vice versa. In this article, I’ll tell you how to win greater brand awareness and gain users’ and Google’s trust in your brand through well-planned SEO branding strategies.

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9 Reasons Why Your Website Deserves a Google Penalty (And How to Fix It)

9 Reasons Why Your Website Deserves a Google Penalty (And How to Fix It)

Google is trying to provide its users with the best search results possible. This search engine regularly updates its algorithms to ensure that the search results respond best to users’ needs, which is why Google rewards trustworthy and reliable sites with high-quality content and penalizes sites that do not bring any value to users. In this article, you will explore the main 9 reasons why your website may have been hit by a Google penalty. What’s more, I will also give you some tips on how to fix them!

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Top 7 Tools for Optimizing Your Blog Content

Top 7 Tools for Optimizing Your Blog Content

In a crowded digital landscape where content is king, we are all required to step up our game when it comes to content creation and blogging. In short, we should all aspire to create the best, optimized content for search engines and to drive our businesses forward.

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The 8 Most Common Keyword Research Mistakes You Should Avoid

The 8 Most Common Keyword Research Mistakes You Should Avoid

With no doubt, keyword research is one of the fundamental SEO activities, which has a major impact on further long-term success. However, it often happens that when analyzing keyword, people tend to forget a few basic rules. As a result, they don’t achieve the expected goals – the website doesn’t appear in the search results, which means they don’t increase traffic or conversion rate either. That’s why in this article I will present the 8 most common mistakes made during keyword research.

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Faceted Navigation – What is It?

Faceted Navigation – What is It?

Navigation through a website can be one of the factors that lead to conversion. There are many options to choose from, but in today’s entry, you’ll learn something more about Faceted navigation. Keep reading!

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How to Calculate Your SEO ROI?

How to Calculate Your SEO ROI?

With businesses of every kind under increased pressure to cut costs, every expense will come under scrutiny. Whether you are working to improve SEO in-house or you work closely with an external agency, you may need to calculate the return-on-investment (ROI) when it comes to your SEO efforts in time, labour and, of course, business costs. Even for the best SEO company, the work needs to show real results.

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15 Best Chrome Extensions for SEO

15 Best Chrome Extensions for SEO

Did you know that currently, Google Chrome is the most popular browser worldwide? In May 2020, this browser had a 63.91% of the market share (source: gs.statcounter.com). Safari ranked second with over 18% of the market share, and Firefox third – over 4%. This growing popularity of Google Chrome results in the development of numerous (mostly free-of-charge) extensions to this browser. In this article, I have selected for you 15, in my opinion, the best SEO Chrome extensions. They will certainly make your work easier and will provide you with valuable data about your website or your competitors.

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TOP 10 SEO Writing Tools To Use in 2020

TOP 10 SEO Writing Tools To Use in 2020

Knowing which of the top SEO writing tools to use can prove invaluable to achieving desirable results when you do SEO writing – the method of writing compelling pieces of content that don’t just capture your target audience’s attention and engages them within your website but also helps your site rank well on top of the search engine results pages (SERPs).

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SEO Specialist - Klaudia

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