Breadcrumbs make it easier for users to navigate the website. Thanks to it, visitors to your site can effortlessly determine the place they’re currently at and efficiently return to previously browsed subpages. Breadcrumb navigation is usually placed horizontally at the top of the browsed page. It’s worth mentioning that this solution works well only for properly structured websites.
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Selling goods is the primary goal of every online store. However, just as in the case of brick and mortar shops, a given product may sometimes be temporarily unavailable in assortment of online shops. If a particular item isn’t accessible, a customer comes to a shop and simply doesn’t have the opportunity to purchase it. However, there is a slight difference when we consider online stores because even if products are unavailable, they’re still displayed on the website and visitors can choose to buy them. In our today’s entry you’ll find out what to do if a given product is unavailable and how not to lose the valuable traffic that led to a specific subpage.
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It’s natural that when you decide to open an online store with sports equipment and accessories you want to sell as much as possible. As it’s commonly known, a considerable part of the Internet traffic results from Google search queries. Therefore, if you’re thinking how to attract customers to your website, focus on achieving top possible positions when it comes to key phrases in Google.
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Website SEO consists of many factors which aim to improve site visibility in search results. One of the mentioned factors is domain authority (DA) worked out by Moz, which simply means the search engine ranking score. During analyzing a website, Moz’s algorithm takes many parameters into consideration and determines the competitiveness of the entire domain. Now, you will learn what exactly the domain authority is and what is its role. Keep reading!
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Head of SEO & SEM
