Category: Marketing

SEO-Friendly Content and Online Store Content

SEO-Friendly Content and Online Store Content

Marketing is king – this phrase is frequently repeated in SEO environment by people involved in different types of Internet businesses. It’s been known for a long time that content on the website is crucial when it comes to various onsite activities. That’s why we’ve decided to take a closer look at everything related to the content. Today, you’ll learn about satisfactory numbers, where to put your content and what needs to be included in the texts to improve your visibility in Google! Enjoy reading!

Read more

ROAS and ROI in Google Ads Campaigns

ROAS and ROI in Google Ads Campaigns

If you run Google Ads Campaigns you certainly wonder whether they’re profitable. The agency sends you monthly reports that are either all Greek to you or are missing important data? If so, read our today’s article, we’ll present performance indicators paramount for every online store. It’s high time to find out what ROAS (return on ad spend) and ROI (return on investment) are.

Read more

How to Increase Sales? 12 Reasons for the Lack of Conversion at Your Store

How to Increase Sales? 12 Reasons for the Lack of Conversion at Your Store

You have an online store and you want it to grow. You decide to hire an SEO company, run Google Ads campaigns and thoroughly handle your social media. Consequently, your position in the search results and the traffic on the website is growing but despite of all these actions, you still don’t have any tangible benefits. Does it ring a bell? Don’t worry, in this article we’ll explain you why your store doesn’t have the expected conversions and what should be done to increase sales. Enjoy the read!

Read more

Website Menu Design Essentials

Website Menu Design Essentials

Designing an e-commerce site or a business website, there are ready-made CMS templates to make it all really simple – nevertheless, even if we decide on using one, still one needs to mind website navigation. Only how to design the website navigation menu to secure both human and Google crawlers, robots or spiders usability?

Read more

How To Analyze Your Google Competition

How To Analyze Your Google Competition

Getting yourself an online store is a piece of cake today. There are tons of tools out there, allowing you to quickly set up an online retail business. So, mere entering the market is easy, thus more and more people are attracted. On the other hand, simultaneously the number of competitors grows as fast. Have you analyzed yours, thoroughly?

Read more

What Are Google Ads?

What Are Google Ads?

Here we’ll explain what Google AdWords are, show their display possibilities, discuss their features and business applications. Also, we’ll present AdWords technical terms and describe the most popular types of campaigns.

Read more
Head of SEO & SEM - Matt

Matt

Head of SEO & SEM

Need help with your SEO? Let's talk about
your project
  • info@delante.co
Contact us