Category: SEO

Content Duplication. How to Deal With This Issue?

Content Duplication. How to Deal With This Issue?

Content duplication is one hell of a nightmare for SEO specialists and the industry in general. It’s obvious that we should care about creating unique content, but are our efforts sufficient to do so? How does content duplicating work in practice? Do we have an impact on it in each and every case? How to check if our pieces of content get duplicated and what to do if it happens? Let’s check it out!

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How to Properly Index Products on Filter Pages?

How to Properly Index Products on Filter Pages?

Online shopping with hundreds or even thousands of goods can be really tiresome, just like searching the shelves in a shop to find a particular product that you aren’t even sure where to look for. That’s the moment when product filters come in handy – thanks to them you can easily find the necessary item. In our today’s article you’ll find out how to correctly index product filters so that they positively influence SEO.

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Product Unavailable – How to Deal With it Without Ruining SEO?

Product Unavailable – How to Deal With it Without Ruining SEO?

Selling goods is the primary goal of every online store. However, just as in the case of brick and mortar shops, a given product may sometimes be temporarily unavailable in assortment of online shops. If a particular item isn’t accessible, a customer comes to a shop and simply doesn’t have the opportunity to purchase it. However, there is a slight difference when we consider online stores because even if products are unavailable, they’re still displayed on the website and visitors can choose to buy them. In our today’s entry you’ll find out what to do if a given product is unavailable and how not to lose the valuable traffic that led to a specific subpage.

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To Pay, Or Not to Pay – That is the Question. 10 Common Mistakes With Free Website Audits

To Pay, Or Not to Pay – That is the Question. 10 Common Mistakes With Free Website Audits

Many people wonder if it’s worth paying for website audits since there are many free audit and reporting tools within their reach. Not to mention free scripts, that can check the condition of one’s website in terms of SEO. Some of these tools need only 90 seconds to examine the website, which seems like a great result when taking into account time-efficiency. Especially given the amount of time required by an SEO agency to conduct a detailed audit. Is time really that crucial in this case, though? Is there any difference between free and paid audits?

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What is the Difference Between a 360 Digital Marketing Agency and an SEO Agency?

What is the Difference Between a 360 Digital Marketing Agency and an SEO Agency?

Regardless of the industry in which a given company operates, visibility is a must when it comes to facing your competition on the market. Although the sector of services related to this area expands year by year, there is no single recipe for success. One of the most popular solutions to the problem of online visibility is taking advantage of the services of a professional agency that specializes in a particular field of activities. But what specific activities could be of interest for you and what benefits may they bring to your business?

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Sports Industry vs. SEO – How to Improve the Visibility of Your Website

Sports Industry vs. SEO – How to Improve the Visibility of Your Website

It’s natural that when you decide to open an online store with sports equipment and accessories you want to sell as much as possible. As it’s commonly known, a considerable part of the Internet traffic results from Google search queries. Therefore, if you’re thinking how to attract customers to your website, focus on achieving top possible positions when it comes to key phrases in Google.

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Google Search Console Messages – Do You Need to Worry?

Google Search Console Messages – Do You Need to Worry?

Recently, people using Search Console services are constantly being informed about various “issues” relating to their websites. Even if you receive an email starting with “a new problem has been detected”, don’t get panicky! The “issue” doesn’t always have to mean the mistake, in many cases it may only be a suggestion helping you to check whether the website operates properly. In today’s entry we’ll share with you what the messages can be related to and where to look for help in solving any possible difficulties.

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Google Data Highlighter. Help the Robots Understand Your Website!

Google Data Highlighter. Help the Robots Understand Your Website!

Let’s try to recall how it all worked at the university – maybe it’s not the best time to do so, given that we’re in the middle of the exam period, but this association is soon going to make sense. So, in order to learn more effectively from one’s notes, many students marked the most important information with colourful highlighters. Different types of information were highlighted with a specific colour, which made it easier to connect the dots and thus, remember more. The aim of introducing Google Data Highlighter to your website is basically the same.

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Google Ranking Factors – Check How to Influence the Search Engine

Google Ranking Factors – Check How to Influence the Search Engine

Have you ever wondered what influences your position in Google rankings? Google is the unquestionable leader among search engines and for many years the e-market has been analyzed and tested to check which factors affect the rankings. Although it’s very difficult to estimate the exact number of elements that influence the position of your website in search results, it’s more than certain that there are plenty of them. It’s also worth noting that Google regularly modifies its algorithms and this, in turn, closes the door on defining all the ranking factors.

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International SEO
Head of SEO & SEM - Matt

Matt

Head of SEO & SEM

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