Graduate of Management at the Cracow University of Economics. His interest in marketing and e-commerce, which emerged during his studies, resulted in the start of his career in the SEO. 

Michał is an SEO and AISO (AI SEO) specialist with experience at Delante since 2022. He is an expert in building visibility in traditional search engines and AI models. He implements comprehensive international SEO strategies in Poland, the US, Canada, the UK, Germany, France and other European markets, helping B2B and B2C brands achieve measurable business goals.

Key achievements and results:

• +45% increase in the visibility of a Polish SaaS system in AI models (GPT, Perplexity, Gemini) thanks to AISO’s proprietary activities.
• +3355% increase in traffic and effective restoration of visibility after migration for a company in the EV charging station industry.
• +462% year-on-year revenue growth from organic traffic for a client in the hotel sector on the international market.
• +288% increase in visibility for a business consulting company.

Experience and specialisation:

In his daily work, Michał combines technical SEO with an analytical approach to AI Search. He specialises in running projects on the Polish and foreign markets, ensuring that the content and technology of the website are understandable to both Google algorithms and language model bots. His approach is based on data and close, transparent communication with the client – he believes that only partnership-based cooperation allows for above-average results.

Michał regularly shares his knowledge on our blog. Check out his articles, including:

• How to prepare a global brand for the era of conversational search
• What is the difference between regular SEO and AISO? And why do you need both?

Would you like to start working with Michał? Find out more about our SEO and AISO services.