Blog Writing Services

The process of keyword analysis depends on finding the right keywords that are relevant for a given page. The very first step is to determine the keywords that show the highest potential to grow your business and help you achieve your goals. On a regular basis we also continue searching for new key phrases that revolve around your niche, minding factors like: seasonality, industry trends, and crucial product/services for your business. We also make sure that the selected post topics won’t contribute to keyword cannibalization. At our disposal there are numerous keyword research tools, including: SEMrush, Ahrefs, Google Search Console, Google Keyword Planner, to name just a few. Using such a wide range of advanced tools, we determine the keywords your blog posts should include. Such a list of regularly updated key phrases also facilitates adapting the style of writing to the target audience.

At that stage we use the selected keywords of high-volume to create a list of blog post topics that answer your prospects’ search queries. This way we increase the chances of reaching more customers, giving them the exact content they look for. The moment we pick the topics that bring you closer to achieving your business goals, we proceed with creating the right content for you. We consult the topics and adopt them according to the web content strategy you’ve been following until partnering with Delante.

Indeed, you got that right 🙂 If you don’t want to take an active part in this process, you can just take the back seat. We will take the matter in our hands. We will create content that isn’t only valuable for your audience but also likable by Google bots. The blog posts are primarily written in English but if you run a multi-language website, we can also provide you with the content translated into chosen languages – we work with trusted translation offices. Getting blog content written at Delante gives you the desired outcomes and helps your brand stand out from its competition. Is your niche demanding? Do you want to be involved in the blogging process to share your expertise and tips with your audience? That’s great! We would be more than happy to receive some reports, agenda, materials and other documents that would contribute to creating even more insightful content.

Content optimization is the process of writing blog posts to reach the largest number of prospects as only possible. To achieve that, we build unique and interesting content around the selected keywords, at the same time following the rules of Google to make sure those pieces of writing perform well in Search. We take care of the following elements:

• headings,
• internal linking,
• meta tags (meta description and title),
• infusing blog posts with keywords,
• alternative texts for images,
• correct URL address.

When a text is written and optimized for the most relevant keywords, it’s time to publish it on your blog. If you give us access, we can do this for you.

It’s time for the last step – evaluation of the achieved results. To monitor the performance of your keyword-rich and SEO-optimized content, we use tools such as Ahrefs, Google Search Console and SEMrush. Keeping an eye on the metrics, we make sure the content delivers the promised results. Furthermore, regular monitoring of the content performance allows us to make necessary changes to the blog posts whenever required.

If you’re searching for ways to increase your brand awareness, running a company blog will surely help you with that. Through blogging you reach the customers at various stages of the buyer’s journey, who will appreciate your valuable insights, and therefore help your brand get printed in their memory. When they are finally ready to use your product or service, they will choose your website to make the purchase.

Blog is a free web traffic generating tool. It also increases your brand visibility in Search. Your chances of reaching new prospects grow with each well-optimized blog post published on your website.

Company blog is where you can get your creative juices flowing. That’s the place where you can discuss various topics and focus on creating content that answers the needs of all your prospects. Using your blog wisely, you will be able to grab the attention of those who do just a basic research on the products you offer as well as those who have already decided they want to buy from brands like yours.

This benefit of running a company blog is connected with the previous one. Creating content for potential customers that are at various stages of the buyer’s journey facilitates reaching the target group. It also helps them build trust in your brand.

Building good long-term relationships with your customers is extremely important. This is how you increase the chances of them returning to you in the near future in order to choose your products or service. Engaging blog posts as well as comment and rating sections allow you to establish lasting connections with your prospects.

Are you looking for an effective method of infusing your website with interesting content, yet you have run out of unexplored blog post topics? Company blog is a marvelous tool to help you spark new ideas for content that attracts more eyeballs to your website.

Being seen as an expert is crucial not only for the internet users but also for Google bots. Writing unique articles on topics relevant to your business helps you position yourself as an expert in your niche. Through topic clusters you build trust in the prospects and keep them on the website for longer. At the same time you convince Google bots that your site provides a reliable source of information.

The more content published on your blog, the higher the number of keywords that call out your website in the Search. If you plan to utilize more key phrases on your site, publishing new posts regularly allows you to do so without being accused of keyword stuffing. Additionally, using long-tail keywords in your blog posts improve the position of the keywords connected with your service or products.