Content Marketing Strategy for a New Website

Promote your products or services on your new website through the customized content marketing strategy – get your web content optimized for users and SEO!

Crafting content for your website is crucial, ensuring it aligns with your goals, provides key information, and targets relevant keywords. Our content marketing strategy not only achieves business objectives and attracts customers but also enhances organic traffic, boosting revenue and brand awareness. Elevate your website’s impact with our service – let’s devise a tailored content strategy for success!

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Why Do You Need a
Content Marketing Strategy?

Launching a website is currently one of the most effective and practical ways to run a business, regardless of the industry. Nowadays, a website fulfills almost the same functions as a business card did a few years ago. Additionally, it’s an extra marketing channel that facilitates brand-customer communication, and helps you grow your audience.

Are you about to enter the new market with your innovative business idea? Are you aiming to promote your products or services on a larger scale? If that’s your case, you should consider using the content marketing strategy for a newly-launched website. Such a plan of action streamlines the entire process of crafting SEO-friendly content, no matter if you do this during the website development stage or after the launch.

What’s a Content Marketing Strategy for a New Website?

Planning out and creating content is one of the basic steps you need to take while working on a website. No matter if that’s an online store or a landing page, there are always a few factors that determine the type of content published on a website:

  • the main goal a website is supposed to achieve,
  • pieces of information that must be provided to achieve the goal,
  • keywords the website will be optimized for.

The pieces of content published on each page should contain concrete information on particular services or products, highlight their benefits, show brand attributes, and encourage the users to explore the offer further. While creating a content marketing plan it’s also advisable to consider the possibility of expanding and elaborating the topics in the future – taking into account new trends that the potential customers may soon find interesting.

Content marketing strategy mapped out for a new website facilitates achieving business objectives and attracting new customers. Creating and later sharing the insightful and keyword-optimized pieces of writing of high quality drives more organic traffic to the website. This, in turn, increases revenue and improves brand awareness.

The main objective of this service is to devise the most effective content marketing strategy that matches the search intents of the target audience and achieves strong brand recognition. It also aims to build a website that is SEO- and user-friendly.

Who Is the
Content Marketing Strategy For?

The content marketing strategy for a new website is designed for:

  • e-commerce
  • entrepreneurs that want to set up a website from scratch (e.g. introduce a new layout)
  • entrepreneurs that have just launched a new website and would use some help with writing web content
  • entrepreneurs who recognize the importance of SEO and want to comply with the Google’s content policies

Delante was a heaven-sent agency which we were lucky enough to find at the right time. Quickly and efficiently they optimized the all-new website for the search engines so that Google liked us again. They also walked us through the ins and outs of creating SEO-friendly content.

Dominika Jajszczak

Project Manager

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Our Awards

Award - Global Search Awards 2023 Award - Global Agency Awards 2022 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Deloitte 2021 Award - Global Digital Excellence Awards 2022 Award - Global Search Award 2022 Award - IPMA Award - US Search Awards 2021

Things to Bear in Mind
While Creating Content for a New Website

Do the keyword research. Pick the phrases that match the content published on a particular page.

Be sure the content you use is unique. Check whether the articles that are supposed to be added to your site aren’t already published on other websites.

Position yourself as an expert in your niche. Reach only for reliable publications that cover a given topic comprehensively.

content plan competitor analysis

Present positive brand image. Bear in mind that web content has a direct influence on how the potential customers see you.

Publish timely content. Keep your hand on the pulse and find trending topics your audience loves. Check what pieces of information your customers look for.

Solve other people’s problems. Share your expertise on a particular subject and help others overcome the hurdles they may be facing.

Keep your web content mistake-free. Check it for grammar, punctuation and spelling errors.

technical seo servcies icon

Nail your content optimizations. Use the right formatting, add eye-catching headings and build up the internal linking.

Make your website easy to navigate. Check graphics, layout and composition for legibility and readability.

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See What Others Think About the
Web Content Created at Delante

A thank-you email sent to one of our SEO Specialists – the client appreciates the content creation tips:

comment from satisfied client about content tips from delante specialist

Comment from a satsfied client from challenging steel industry:

comment from a satisfied client

The Content Plan we received was a solid piece of support to our strategy. Full analysis of our communication, clear strategy on the content, schedule and recommendations. They have a hollistic approach to the content matters and it pays off.

Magdalena Gaweda


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What Do You Get When Choosing Content Marketing Strategy for Your New Website?

Keywords selection

Keyword analysis
You receive a list of key phrases that help you easily manage content marketing for improved online visibility.

Suggestions & tips
You may expect us to provide you with a set of recommendations and keywords that should be included on the homepage and category/product pages + a few product/service description templates

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Defining the target audience
We create profiles of your ideal customers.

Competitive content analysis
We analyze your closest rivals’ content to identify your competitive advantages.

Content distribution plan
Your brand will gain more authority, build awareness, and thus climb up the SERP.

Guidelines for website navigation
You receive recommendations on better wording for improved SEO.

Content calendar
This written schedule helps you plan out creating and publishing your content in a timely manner.

Our Toolkit

Ahrefs Semrush Semstorm Clusteric Contai Google Analytics Google PageSpeed Google Trends GTmetrix Majestic LiteSpeed Cache MOZ Screaming Frog Search Console SEO SpyGlass SEOprofiler Tag Manager WebPageTest WP Rocket

Benefits of Implementing the
Content Marketing Strategy

The results we achieved for one of our clients:

Description: app-based company

Beggining of cooperation: April 2022

Content: blog content created entirely by Delante

Effects: 575% traffic increase in 8 months! 

Traffic and visibility increase:

gsc graph of visibility and traffic increase for app based company

In September 2022 our client experienced a loss of traffic and visibilty due to the developer problems. After the problem was resolved we managed to recover and further increase the traffic and visibility thanks to the blog content we created.

Keywords on TOP positions in SERPs

keywords on top positions graph

Content marketing strategy for a new website is a one-off process. It facilitates planning out the creation and publication of SEO-friendly content for your business.

If you would like to go into a longer partnership with us, check our content marketing services. Together we can map out a long-term content strategy to help you stand out from your closest competition and help you make the most out of the ever-changing trends.

Delante’s SEO Specialist has actually become a part of our content marketing team. Regular meetings and good cooperation flow bring results – we observe a significant increase in website visibility and organic traffic on the UK market.

Adam Pogorzelski

CMO, Co-founder

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Ready To Power Up Your
Digital Operations?


Book a call

Let us know your website would use some SEO. Fill in the contact form. Don’t forget to leave the URL and the preferred method of contact. Expect to hear from us within 48h.


Let’s chat

Here’s when we learn about your current hurdles and business goals. Also, we present you with an initial action plan for your website.


We run SEO analysis

At this stage we run an in-depth analysis of your website. Having all the details, we map out the fastest route to meet your goals that can be achieved through SEO.


Your SEO plan is ready!

You get your fully-customized SEO plan with the pricing options. We go through all the stages together, so that you have the full picture of how the SEO strategy is going to improve your website ranks.

Then, it’s up to you – will you be ready to skyrocket your growth with our SEO?

Managing Partner and Head of SEO in Delante - SEO & SEM Agency

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SEO SEM Agency based in Europe