Launching a website is currently one of the most effective and practical ways to run a business, regardless of the industry. Nowadays, a website fulfills almost the same functions as a business card did a few years ago. Additionally, it’s an extra marketing channel that facilitates brand-customer communication, and helps you grow your audience.
Are you about to enter the new market with your innovative business idea? Are you aiming to promote your products or services on a larger scale? If that’s your case, you should consider using the content marketing strategy for a newly-launched website. Such a plan of action streamlines the entire process of crafting SEO-friendly content, no matter if you do this during the website development stage or after the launch.
Planning out and creating content is one of the basic steps you need to take while working on a website. No matter if that’s an online store or a landing page, there are always a few factors that determine the type of content published on a website:
The pieces of content published on each page should contain concrete information on particular services or products, highlight their benefits, show brand attributes, and encourage the users to explore the offer further. While creating a content marketing plan it’s also advisable to consider the possibility of expanding and elaborating the topics in the future – taking into account new trends that the potential customers may soon find interesting.
Content marketing strategy mapped out for a new website facilitates achieving business objectives and attracting new customers. Creating and later sharing the insightful and keyword-optimized pieces of writing of high quality drives more organic traffic to the website. This, in turn, increases revenue and improves brand awareness.
The main objective of this service is to devise the most effective content marketing strategy that matches the search intents of the target audience and achieves strong brand recognition. It also aims to build a website that is SEO- and user-friendly.
The content marketing strategy for a new website is designed for:
Delante was a heaven-sent agency which we were lucky enough to find at the right time. Quickly and efficiently they optimized the all-new website for the search engines so that Google liked us again. They also walked us through the ins and outs of creating SEO-friendly content.
Do the keyword research. Pick the phrases that match the content published on a particular page.
Be sure the content you use is unique. Check whether the articles that are supposed to be added to your site aren’t already published on other websites.
Position yourself as an expert in your niche. Reach only for reliable publications that cover a given topic comprehensively.
Present positive brand image. Bear in mind that web content has a direct influence on how the potential customers see you.
Publish timely content. Keep your hand on the pulse and find trending topics your audience loves. Check what pieces of information your customers look for.
Solve other people’s problems. Share your expertise on a particular subject and help others overcome the hurdles they may be facing.
Keep your web content mistake-free. Check it for grammar, punctuation and spelling errors.
Nail your content optimizations. Use the right formatting, add eye-catching headings and build up the internal linking.
Make your website easy to navigate. Check graphics, layout and composition for legibility and readability.
The Content Plan we received was a solid piece of support to our strategy. Full analysis of our communication, clear strategy on the content, schedule and recommendations. They have a hollistic approach to the content matters and it pays off.
Keyword analysis
You receive a list of key phrases that help you easily manage content marketing for improved online visibility.
Suggestions & tips
You may expect us to provide you with a set of recommendations and keywords that should be included on the homepage and category/product pages + a few product/service description templates
Defining the target audience
We create profiles of your ideal customers.
Competitive content analysis
We analyze your closest rivals’ content to identify your competitive advantages.
Content distribution plan
Your brand will gain more authority, build awareness, and thus climb up the SERP.
Guidelines for website navigation
You receive recommendations on better wording for improved SEO.
Content calendar
This written schedule helps you plan out creating and publishing your content in a timely manner.
The results we achieved for one of our clients:
Description: app-based company
Beggining of cooperation: April 2022
Content: blog content created entirely by Delante
Effects: 575% traffic increase in 8 months!
Traffic and visibility increase:
In September 2022 our client experienced a loss of traffic and visibilty due to the developer problems. After the problem was resolved we managed to recover and further increase the traffic and visibility thanks to the blog content we created.
Keywords on TOP positions in SERPs
Content marketing strategy for a new website is a one-off process. It facilitates planning out the creation and publication of SEO-friendly content for your business.
If you would like to go into a longer partnership with us, check our content marketing services. Together we can map out a long-term content strategy to help you stand out from your closest competition and help you make the most out of the ever-changing trends.
Delante’s SEO Specialist has actually become a part of our content marketing team. Regular meetings and good cooperation flow bring results – we observe a significant increase in website visibility and organic traffic on the UK market.
Let us know your website would use some SEO. Fill in the contact form. Don’t forget to leave the URL and the preferred method of contact. Expect to hear from us within 48h.
Here’s when we learn about your current hurdles and business goals. Also, we present you with an initial action plan for your website.
At this stage we run an in-depth analysis of your website. Having all the details, we map out the fastest route to meet your goals that can be achieved through SEO.
You get your fully-customized SEO plan with the pricing options. We go through all the stages together, so that you have the full picture of how the SEO strategy is going to improve your website ranks.
Then, it’s up to you – will you be ready to skyrocket your growth with our SEO?
