International SEO Services

Expanding abroad? Thinking of reaching out to an international audience? Need to optimize your website for a foreign language? We’ll help you shine in whichever market you chose with a personalized international SEO strategy

International SEO for webpages and e-commerce

Every country has its own SEO

In the era of global culture, companies are reaching out to new, foreign markets. Successful stores, after winning their domestic market want to offer their services outside of their motherland. At this point, many forget about the proper optimization of their websites and it’s here where an international SEO ensures their success in new markets by making it easier for search engines to detect what country the target audience is, along with the native business language!

And the ways to succeed on its market

Each country has its own specifics and its own SEO. Delante is a global SEO agency that optimizes foreign websites taking into account the specificities of a given local market. We know that understanding all the cultural differences and characteristics of a given nation, in the SEO process for websites targeting international markets, not only shapes the reception of your website but also influences consumer choices. Therefore, you don’t have to look for SEO agencies abroad in order for your website to be more visible in the search engine.

What is different in International SEO?

The best international SEO effects go hand in hand with good knowledge of the local market. As an experienced international SEO agency, we know that the crucial differences that you need to pay attention to when optimizing your website abroad are:

  • Different target group specifics – Understanding the target group is the first step to foresee its needs and queries. It is the unique characteristics of each market that will significantly influence their purchase decision and will have a say in the way they compose their searches. Cultural knowledge is crucial to start optimizing your website abroad.
  • Recognition of the search engine used in a specific location. The strongest force on the market is Google & you will probably have it in mind when expanding abroad.

Differences in International SEO - statistics

But that will not always be the case, so the first step to a successful international SEO strategy is to find out the search engine you will be working on. Each search engine is different and will require different adjustments to new requirements.

  • The language of your website also has a great impact on international SEO and, consequently, selecting keywords and the ability to create relevant content. Keep in mind that there are a couple of countries that are multilingual – that’s also important to address when entering such a market.
  • Technical SEO matters – a well-designed international SEO strategy needs to be based on solid technical grounds. You need to define whether the website will be language or country targeted, what type will be the new language version of your site – a domain, subdomain, or catalog, even rethinking the CMS choice will be good before entering a new market. Then comes a matter of URLs structure, implementation of hreflangs, and international management to help Google see your website properly.

Technical SEO differences when doing SEO internationally

  • International Content – that goes without saying that entering a new country you need to also adjust the way you publish and create your content. Keep in mind what type of content is considered valuable by specific readers, e.g. a German will look closely at the technical specification of a product and the conciseness of its description. You may think it’s a little stereotypical, but it can have a huge impact not only on SEO strategy but also on sales.
  • The same strategy & different effects – SEO activities that work in one country may give a variety of results in different ones. While in some places the greatest SEO results will come from using external links to redirect to your e-commerce, in others, you will achieve your determined goals by working directly on your website with technical SEO. What works depends directly on the market specificities and the competitors’ activity – that’s why it’s crucial to analyze this first!

The process of International SEO is complex & there’s the beauty of a challenge in it! In order to successfully optimize your website abroad, you will need to possess the necessary knowledge and face new challenges. Or, you can benefit from international SEO services and count on our experience!

International SEO with Delante

Our global SEO services can help your business succeed in every corner of the world! 

Where to do international SEO - Delante clients worldwide
We’re spreading our SEO strategies throughout many corners of the world & support even more industries. Having our clients in over 20 countries, we’re conducting the process, and communicating online with great results. Our clients already know that location has no bearing when it comes to getting results with their global SEO company. What matters the most in international SEO is the experience!

Who we did International SEO for?

Industries Delante worked with for international SEO projects

See more International SEO Case Study - button
Clients say we deliver! Check out our Clutch profile!



A few words from our SEO Specialist

International SEO is often considered an impossible task, or at least something very hard to do properly. However, if we learn all its secret dos and don’ts, working with foreign clients becomes a pleasure and – what’s most important – we can achieve great results together.

The key is to acknowledge that every market has its own set of rules. Different techniques will work for the Netherlands while others work for Spanish markets. In the case of international SEO, along with the industry we also need to get to know the new market and its customers. For example, we need to know how these people search online – you’d be surprised at how many differences appear when it comes to the keyword choice, ways to compose a query, and the key factors users will pay attention to when looking for service or product. Similarly, the same will apply to the link-building process – it varies for each country.

What I found the most helpful in the process for SEO in foreign countries is that it’s always worth listening, talking, and cooperating with the clients to really understand the base of their business – only then can the SEO and business strategy be consistent and cooperation will lead us in the right direction.

Gosia Tarnawska, SEO Team Leader in Delante
Gosia Tarnawska
SEO Team Leader, Delante

Our approach to International SEO

Regardless of the market, we always focus on creating an International SEO strategy well-suited for every client so that, while adjusting to the specific needs of the target group and your business profile, it brings the best results.

The Elements of International SEO with Delante



Keywords choice

The first step is traffic analysis. Based on this, your strategy is created. Then, we choose relevancy and the most converting keywords for a given market considering cultural differences.


SEO Audit

Extensive website audit that includes parameters important for the international SEO process that can  influence your site’s SERP position in a given country.


Technical SEO

Implementing all technical changes to help Google crawlers better understand your website’s content & correctly detect your target audience.


Content Creation

High-quality content including relevant keywords is created by native speakers or translated by experienced translators. This is the next step to increase your online visibility in a new market.


Content SEO

Properly optimized content on your website will significantly influence your website’s position in Google abroad.


Quality Link building

In the link building process, the key is to create valuable links that have various, high-quality sources. We create linking profiles adjusted to the specific market by using proven link sources in local domains.


Analytics & reporting

Web traffic analysis, measuring the SEO impact on your sales, and the summary of all activities are just a part of our reports. Each month, you’re provided with an extensive set of data as proof or results.



Communication with our clients is extremely important for us – we’re there for you to get you through the audit, monthly report, or catch up with current issues. All this, done in English to always keep you well-informed.

Benefits of International SEO with Delante

Experienced team to work on your website.

Market-oriented & High-quality content with relevant local search engine Keywords.

SEO strategy tailored to both market specificities and your business needs.

Transparent monthly reporting with visible effects.

Easy and constant communication in English.

Only the best tools – worldwide technology stack.

A solid base of linking sources in different countries and industries.

No account managers. You will work with the SEO specialist assigned to your project.

Learn more about International SEO in different countries

Explore the specificities of some of the most popular markets in the world. Based on our experience of introducing our clients’ brands and products to foreign countries we not only obtained the precious knowledge of local traditions but also created a base of resources that helps us with everyday International SEO. Which market are you choosing? As an experienced international SEO company, we can help you take your business anywhere in the world!

International SEO Services - How We Do It at Delante?

Are you considering entering a foreign market? Would you like to reach target groups from different countries? An effective international SEO strategy will help you improve your website visibility and positions in the search results on a target market. What is included in our international SEO services?  Keep reading to discover our approach!

How Are We Going to Help You Conquer the Global Market with International SEO Services?

As you can guess, international SEO doesn’t happen overnight. To succeed and reach high positions in search results, you need the right strategy, approach, research, and activities.

What are we going to focus on within international SEO service?

Choosing Your Target Group

Our first step is to help identify your target group. This can be done by analyzing your current and potential customer base. What groups of users do you want to reach? How old are they? Where do they live? How do they shop? What affects their decision-making?

Answering these questions will give us an idea of your target audience and will be the cornerstone for devising your international SEO strategy.

To choose your target group, we will use tools like Google Analytics. It’s a valuable source of information about people visiting your website.

Researching Market

What search engines and devices do people in your target country use? What are their browsing preferences? What do they pay attention to?

There is no worse mistake than assuming in advance that solutions that work in your market will also work abroad. If we want to reach your target audience and inspire their trust, we need to know as much as we can about them and adjust the strategy accordingly.

That’s why choosing Delante’s international SEO services are a great choice – we have a great deal of experience in many different markets all around the world.

Analyzing Your Competition

Competitor analysis is an important part of every SEO strategy. Apart from helping you compete with the greatest tycoons in the market, conducting proper research will allow us to discover certain trends and solutions that work best in your industry.

What do we mean by that? There are no 100% accurate universal SEO rules. If you’ve been learning about SEO for more than five minutes you certainly know that solutions working in one field can cause visibility drops in the other. For this reason, it’s so crucial to test various options and monitor what your market rivals do. Especially those ranking high in the search results.

Thanks to it, we can track their footsteps and create even better content that will help your website rank even higher and give you a competitive advantage.

Choosing Appropriate Keywords

Every market you want to enter requires a separate keyword analysis. If you think that’s enough to translate keywords into multiple languages, there is nothing further from the truth.

Users in different countries search for the same objects in different ways. Moreover, things popular in one country may be completely irrelevant in the other. For this reason, the right knowledge of the target market is a must-have when talking about international SEO.

Need an example? Just think about searching for service providers.

When looking for a restaurant, users in the USA will google phrases like “restaurant near me”. On the other hand, in Poland, we use location-specific queries like “restaurant Krakow”. There are lots of similar discrepancies. That’s why proper market research is the cornerstone of our global SEO services.

Deciding Between Language and Country Targeting

Do you want to target an audience speaking a given language or living in a given country? Although it can seem trivial at first, it’s a very important decision that will have an impact on the entire strategy.

No international SEO services will be effective without deciding between language and country targeting. It’s probably one of the most essential things to do when you’re expanding your business internationally.

If you’re targeting customers in a specific country, you must localize your content. Otherwise, potential customers might be turned off and could end up going to one of your competitors.

Any business that wants to succeed in the international market needs to target all content to a specific audience. Therefore, the content has to be created in a local language and adjusted to the specific culture and expectations of the target audience. If you don’t know much about your targeted audience country, this could be a really difficult task.

Luckily, we include all of the mentioned elements in our international SEO services, so there’s no need to worry about it. Our experience allows us to create content tailored to specific markets, countries, and languages.

Choosing Between Domain, Subdomain, and Catalog

There are three main options that we can choose from when expanding your website internationally:

  • Domain
  • Subdomain
  • Catalog

The domain type is the most common. It requires creating a new domain name for each country that you want us to target. For example, if you want to target the United Kingdom, we would create a new domain name like

The subdomain type is a bit more complicated. With this type, we would create a new subdomain for each country that you want to target. For example, if you want to target the United Kingdom, we would create a new subdomain like

The catalog type is the most complicated and it’s not recommended for most businesses. With this type, we would create a new catalog for each country that you want to target. For example, if you want to target the United Kingdom, you would create a new catalog like

Don’t worry, we will choose the best option for your business and adjust it to the language and country code of the market you intend to explore. For example, if we’re targeting the United Kingdom, we would use the country code “gb” and the language code “en-gb”.

By using the correct language and country codes, we’re telling Google which country we’re targeting and which language the content is written in.

This is important because Google will then show the content to users who are searching in that language and are located in that country. Without it, your content might not be shown to your target audience.

Choosing the Right CMS for Your Website

A CMS is a software that helps create, edit, and publish your content.

There are many different CMSes to choose from and it can be overwhelming to try to figure out which one is the best for your needs. Some of the most popular options include:

  • WordPress
  • Shopify
  • Magento

If you’re not sure which CMS is right for you, we will recommend the one that will fit your business best.

Taking Care of URL Structure

The URL structure is the way that your website’s pages are organized.

For example, if you have a page about “International SEO”, the URL might look like this:

URLs are important for both Google and users. They should be informative so that when looking at the address, people will know what to expect from a given page.

We will make sure your URL structure is transparent and user-friendly. It will have a positive impact on your website’s visibility, trustworthiness, and position in the search results.

After all, users are becoming increasingly aware of the potential threats. Consequently, they rarely click URLs that look suspicious. 

Using Hreflangs

Hreflangs are HTML tags that tell search engines what language a page is written in. They are a part of our international SEO services because they help search engines understand which language a page is targeted at. Moreover, they help to ensure that the correct version of a page is displayed to users in different countries.

Hreflangs are especially important for pages that are available in multiple languages, or that have content that is targeted at users in specific countries.

It’s important to note that hreflangs should only be used for pages that are available in multiple languages. If a page is only available in one language, there’s no need to use the tags.

Creating an International Sitemap

An international sitemap includes links to pages on your website that are specifically targeted at users in different countries.

It’s particularly important in international SEO services because it allows search engines to better understand your website’s content and how it’s relevant to users in different countries.

Taking Care of Geo-Targeting

Geo-targeting makes it possible to display search results related to the location of the user. For example, if a person in a particular city type “good restaurant” into Google, they’ll receive search results tailored to the location.

Thanks to it, we can reach potential customers in the location that’s of interest to you. Geo-targeting is particularly helpful in highly competitive industries, where it could be hard to make your way to the top search results otherwise.

Implementing geo-targeting allows us to reach a narrow group of people who are potentially interested in your product or service and are very likely to finalize transactions.

Preparing Website Content Tailored to Your Target Market

We want to inspire trust in your target audience and compete with local companies. One of the best ways to do this is by creating valuable content that positions you as an expert in the field. Your offer, blog posts, and descriptions should be of the same or even better quality than the pieces written by your competitors.

Does it mean we need to know the target language? Of course not! But it means that instead of relying on Google Translate, we cooperate with native speakers and create new content that will be better suited for a specific location.

Creating content tailored to the specific market is an important element of our global SEO services. This way, we will help you reach the target audience and avoid potential misunderstandings resulting from cultural differences or translation mistakes.

Helping You Become More User-Friendly – Tailoring Payment & Delivery Options

Users are willing to pay more and more for comfort. Therefore, offering the lowest prices isn’t enough to dominate the market anymore. What matters nowadays is quality, comfort, customer service, and a customer-centric approach.

Part of our international SEO services is tailoring your entire offering to the requirements and expectations of potential customers. 

This also applies to payment and delivery options. We will make sure you don’t stay behind your competitors and allow users to complete transactions easily and conveniently.

Making Your Shop Trustworthy

Have you ever heard about the SSL certificate? It’s a digital certificate used to authenticate and encrypt information sent between a website and a user’s browser. The SSL certificate ensures that files and data cannot be modified by third parties when being transferred to the website. It’s especially important for online stores and all sites with contact forms.

Nowadays is a must-have element, a browser might even warn users from entering your website if it’s not secured. In addition to instilling trust in users, SSL is an important ranking factor and has an impact on your website’s position.

Link Building

Link building is a must-have regardless of the market you operate in. Obtaining quality backlinks from domains with high parameters shows Google that your page is a noteworthy source of information and should be displayed high in the search results.

When building backlinks to your site, we will choose websites with the same language version (for example for Germany it would be .de). We will make sure they’re related to your industry and will have a positive impact on your website.

Analyzing the Effects and Adjusting Strategy if Needed

There is no successful international SEO strategy without watching the results. SEO is an ongoing process that requires a lot of energy, time, and resources.

As we mentioned, solutions that work in one industry or on one site may not produce the same results elsewhere. That’s why a customized approach to a project and the right expertise are so important in international SEO services.

We will keep our finger on the pulse, monitor the effects of SEO strategy and make changes as needed. This will increase your chances of conquering the international market.

International SEO Services – The Takeaway

Now you know our approach to international SEO services. With a carefully planned strategy, we will help you reach your target audience abroad and conquer markets all around the world.

If this sounds like your cup of tea, contact us! We’ll be more than happy to help you tailor your website to the requirements of the target market, users, and Google.

Most Frequently Asked Questions about International SEO

Every market is different, so the SEO strategy built for your website in one country probably won’t work (or will be less effective) for another location. It’s because every country has its own specifics, both demographic, legal, and behavioral, which need to be considered when creating an SEO strategy. All SEO actions must correspond with the specificities of a target group they aim for – that’s why we highly recommend recreating your SEO plan and adjust it to every new market your want to enter.

The first results of a well-conducted implementation of an SEO strategy can be noticed in the increase of your website’s online visibility – usually, it takes 2-3 months to see a real increase. After that time, you will also start seeing an increase in traffic to your site, and eventually, it’ll contribute to better sales. Note that it all depends on your website’s condition and the amount of work it requires. You can see the average timeline of SEO effects below:
SEO effects

We deeply care about the transparency of our processes. We don’t have anything to hide, and we are proud of our cooperation – jump to Case Studies to see a real results of our previous SEO strategies.

See more International SEO Case Study - button

At this point, it’s worth mentioning that in Delante, we’re operating on hard data, not guesses. Each month we give our clients visible proof of our strategies working – they are provided with clear, data-based reports on the current website performance compared to previous months. We deeply care about the transparency of our processes. That’s why you can check how our International SEO strategies worked for clients on the Case Study page on our website. 

Of course – if the company is already experienced in International SEO! In the case of international SEO, the key to success is understanding the client’s business, market specificities, and target group – based on that, you can create a successful SEO strategy for a foreign country. Therefore, the SEO company doesn’t need to be native to the market you want to enter. 

What is more, to make the cooperation even more convenient for you, in Delante, all communication is carried out in English. From the very beginning, we assign one SEO specialist to coordinate the project, so our client can be in constant touch with a person directly responsible for working on the website. 

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