When tasked with creating a business website, there are numerous content management solutions to choose from. To make the most informed choice for your business, it helps to step back and take a long look at your company’s specific needs. Every business has distinct challenges, market forces, and industry obstacles. And so is each CMS with its own approaches and SEO techniques. If Magento CMS service is your pick, then read on, this is the place to learn all about SEO for Magento.
SEO for Magento Introduction
Magento is one of the world’s leading eCommerce platforms, with an estimated 270,000 online stores using it. Seems like a good choice, right? Let’s go deeper.
Magento is a robust, scalable, open-source platform for creating e-commerce websites. It has many sales and inventory tools, including PHPStorm, MageTool, and Inventory Management by Magestore. Combining that with available features like ready-made themes, seamless third-party integration, and Magento 2 Blog, makes Magento a perfect choice for your mid to large-scale e-commerce website.
Now, the question is how it’ll perform in terms of website visibility in search. Magento works well for website SEO and with the right skills and know-how, an SEO specialist can take full advantage of all the CMS has to offer to maximize your Magento SEO services potential and boost sales.
Delante has been a trusted SEO partner. They’ve helped us clean up and optimize our site so we can begin getting the traffic we deserve.
SEO for Magento Key Things to Include in Magento SEO Services
If Magento is your choice for your business’s CMS platform, then the right know-how is a must. Because of its advanced and robust tools, getting the most from Magento can sometimes be a challenge.
With years of experience using the platform, Delante SEO experts are masters at getting the most from Magento SEO. When it comes to SEO for Magento, no one solution fits every company. Each business has its unique needs, demands, and current website conditions.
Below are steps that comprise the best SEO process for Magento. Combine these with dedication and careful data analysis, and you’ll be well on your way to improving your Magento website’s performance.
We carefully make sure all your site’s elements are set up accurately. We confirm that the site is indexing correctly, that there’s a properly implemented sitemap, that the robots.txt file is formatted correctly, and that the site is accurately integrated with tools such as Search Console and Google Analytics.
Inspect the keywords and phrases you want to optimize your website for. You can choose more generic words and phrases, which increase search results but are less likely to rank high in a search, or you can go with long-tail keywords – these are more specific but less competitive & more likely to rank high in search results.
You can also choose local keywords; these are words that are specific to a particular area of interest or market. Don’t forget, that it’s always important to keep track of your brand keywords.
NOTE: When your long-tail keywords rise in the search rankings, your more generic ones will also see a boost!
High-quality content creation
It doesn’t matter how many subpages a website has, or if the content is located on the main page or a product subpage – in order to increase a website’s search visibility, you need high-quality keywords and optimized content. This content includes unique text written for each page on your domain, text that is the right length and is properly optimized using your chosen keywords and phrases.
Technical on-site optimization
But optimization doesn’t end when you have properly formatted content. You also have to consider the technical aspects. Every website needs a unique title, meta description, and correctly structured headings that contain the desired keywords specific to a given page.
Link Building process
Lastly, we support your on-site SEO for Magento with off-site activities, including the creation of relevant, high-quality backlinks to your site from authoritative domains.
When using Magento CMS on your own it might be a challenge to work on your site’s visibility. Luckily if you don’t want to invest in Magento SEO services, there are a few plug-ins and extensions that can make this work easier for you. We recommend checking:
Provided by Mageworx it’s a quite holistic solution for Magento users that want to boost their site ranking. Great think – they offer experts’ support for features not included in the standard Magento setup.
Amasty offers you a true all-in-one SEO toolkit packed with features to improve your site’s search ranking. These include for example adding rich snippets, pagination, redirect, and one-click SEO analysis. While the toolkit is paid you can see if it’s something you need by exploring a demo.
An external tool for Magento that will help you with canonical URLs on your website. With this add-on, you will be able to both add a ‘rel’ canonical URL in your website head section and set custom canonical links for your products (not available on Magento-based websites by default). Another awesome thing? It’s free.
What Our Clients Say
We like the frequent communication we have with Kinga, our SEO specialist. If there’s anything that we want to discuss, realize something is wrong, or just have questions I’m comfortable reaching out to her and she finds a solution.
At this point, you probably would like to know: How much is the comprehensive Magento SEO service?
Let’s take a look!
Specific pricing for the Magento SEO process is hard to estimate. An SEO campaign is a complex strategy of different elements and pricing will depend on many factors, such as:
Previous SEO activity on the website
Current website position
Competitiveness of chosen keywords
Market and industry
Competitors’ online activity
Pricing for Magento SEO services usually falls between $1,000 to $2,000. That’s why in Delante, the exact budget is set individually for each client after examining the business needs. This ensures our SEO for Magento will deliver you the very best results and the whole strategy will be tailored to your company’s exact needs.
Once we agree on a budget for your Magento SEO process, Delante SEO experts will get to work. But how do we allocate that budget? This will change over time, depending on the process’ progress.
To start, we often use our own resources to kick-start your campaign so it delivers faster results. At this point, the majority of your budget will be allocated to website analysis during the SEO audit phase. Later, we relocate funds to areas of the most need. This level of flexibility allows us to shape the SEO for Magento on the fly and quickly react to any shifts or changes and deliver the best results.
Here’s an example of what your budget could look like in the first and third months of our Magento SEO process:
1st month of cooperation
3rd month of cooperation
Our clients usually begin at a lower budget level, investing more once they see the positive results of our Magento SEO campaign. It’s no surprise, though – the bigger budget, the sooner the process will impact your site’s performance. This is especially true if you’re in a highly competitive market.
Magento is one of the world’s leading e-commerce platforms and online store design tools. It can be the perfect choice for starting an e-commerce storefront as Magento provides almost all the features and tools you might need for easily managing a web store.
This powerful, scalable enterprise-level platform with advanced features is a good choice for large e-commerce stores or to help scale-up smaller businesses. Its features include for example free shipping options, recently viewed product and product comparisons, a high level of security, and ready-made themes that don’t require any coding.
Who’s Magento CMS for?
With Magento’s wide range of features, popularity among business owners, and availability of many external add-ons and extensions, Magento CMS is a great option for managing your online store. It can really help grow the smaller business, but at the same time, it’s a CMS that medium-sized companies can find a great fit for their needs as well.
We know there’s a lot to consider when choosing a CMS that will help you operate with your business. To help you tell if Magento is the best choice for your business, here are some key pros and cons of the Magento content management system.
At this point, we can surely say that we’re satisfied with their services. They approached the project professionally by conducting an SEO report that set the direction for the whole strategy. The process is well-structured, the work is delivered on time, and with monthly reports, we can both keep track of their activity on the website and see the results. What’s worth mentioning is that there’s an SEO specialist dedicated to the project – that makes the whole communication easy and direct. After just 5 months we see a stable increase in organic traffic. Really effective cooperation and a partner worth recommending.
Let us know your website would use some SEO. Fill in the contact form. Don’t forget to leave the URL and the preferred method of contact. Expect to hear from us within 48h.
Here’s when we learn about your current hurdles and business goals. Also, we present you with an initial action plan for your website.
We run SEO analysis
At this stage we run an in-depth analysis of your website. Having all the details, we map out the fastest route to meet your goals that can be achieved through SEO.
Your SEO plan is ready!
You get your fully-customized SEO plan with the pricing options. We go through all the stages together, so that you have the full picture of how the SEO strategy is going to improve your website ranks.
Then, it’s up to you – will you be ready to skyrocket your growth with our SEO?
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