Optimize the conversion path and provide the user with a smooth order process.
Find potentially dangerous places in the purchase path that can cause user rejections and churn. Remove blockers to increase conversions in your store.
you will verify the pain points and points that can dissuade your potential customer from buying
you will learn what can irritate the user in the buying process
you will receive suggestions for optimizing your shopping cart
Senior SEO Specialist
The entire store has been optimized, the loading speed has been improved, you have high rankings in Google, and conversions are still missing? This could mean problems at some stage of the conversion path. This analysis allows you to find and improve such places to increase the smoothness of the user’s journey in the buying process, and thus realistically increase the conversion rate.
There is only one first impression, and similarly, at some point potential customers first encounter your site.
In this stage, users are looking for information about your brand and want to know who they are dealing with.
It’s time to make a decision – this is where the fate of the conversion is at stake, so it’s important not to disturb the user and show him the benefits.
From a potential, he has become a customer. This is where he needs to move smoothly through the entire buying process, so that nothing distracts him and he is as comfortable as possible.
A one-time purchase is not enough – it’s worth building loyalty among customers who, encouraged by previous experiences, will return. You can also further encourage them with a loyalty program, exclusive materials or personalization.
Every user is different and everyone arrives at our brand in different ways, but the overriding goal is conversion.
That’s why it’s so important to verify the path and correct the shortcomings that may affect the satisfaction of a potential customer.
Trust the specialists and find new opportunities to increase conversions in your store.
You will learn where users are abandoning the purchase decision.
You’ll be able to verify if the current layout, the shopping experience transition or any form or button is holding up the purchase process and discouraging them from finalizing their order.
Along with analyzing typical user paths, you’ll get tips for redesigning it for better functionality, suggestions for the path-to-purchase from shopping cart through purchase finalization, and tips for optimizing forms and microcopy within the shopping process.
A basic conversion path analysis starts at $1,000.
Understanding how users navigate your site when making purchases can reveal key information for optimizing both search engine visibility and user experience. By analyzing aspects of SEO, UX and UI together, we ensure that your site not only ranks well in search results, but also provides a smooth and engaging journey for visitors, leading to higher conversion rates.
Analyzing the purchase path allows us to identify key touchpoints and potential barriers that can affect site performance. By optimizing these areas, such as improving page load times, mobile responsiveness and content relevance, we can improve SEO performance and increase visibility in search results. The whole thing also has a huge impact on the user’s flow through the buying process and how quickly they will be able to make a purchase.
By analyzing the UX elements of the purchase path, we can uncover valuable insights into user behavior, such as where users abandon the site, which pages they spend the most time on and where they encounter obstacles. This information helps us identify opportunities to streamline the buying process, improve user satisfaction and ultimately increase conversions.
User interface analysis focuses on the visual and interactive elements of a site, ensuring that the design enhances usability and smoothly guides users through the purchase path. By analyzing user interface elements such as layout, navigation menus, buttons and forms, we can identify areas for improvement to make the buying process more intuitive and visually appealing.
We use a combination of tools and methodologies, including analytics platforms, heat maps, user testing, A/B testing and conversion rate optimization (CRO) techniques. These tools provide comprehensive insights into how users interact with the site, allowing us to identify opportunities for optimization along the entire path to purchase, from search to conversion. We also support the WCAG 2.1 accessibility guidelines throughout the process.
