Conversion Rate Calculator

Unlock your website's potential with our free conversion rate calculator! No more guesswork. Our user-friendly tool helps you measure the impact of your marketing efforts and understand your conversion rate.
Calculate conversion rate

Conversion Rate Calculator

Enter your number of conversions and visits, and then click “Solve!”

Your conversion rate is:
Why Is It Important to Know
Your Conversion Rate

Conversion rate is the percentage of visitors or leads who take desired actions on your website and it is crucial for the success of your business. Understanding your conversion rate helps you evaluate marketing effectiveness and make data-driven decisions about your strategy. It’s the key to unlocking the full potential of your marketing efforts and ensuring your resources are utilized effectively.

If you want to calculate it yourself, use this formula:

Conversion rate = (Total conversions / Total visitors) * 100.

Staying competitive relies on constantly monitoring and improving your conversion rate, so make sure you have the data you need!

What Would Be a Good
Conversion Rate?

A good conversion rate is subjective and can vary depending on the industry, business model, and specific goals of a company.

However, in general, a good conversion rate is considered to be between 2-5%.

How to Use a Conversion Rate Calculator

A conversion rate calculator is a valuable tool that can help businesses analyze their marketing efforts and understand the effectiveness of their conversion strategies.

Here’s a brief guide on how to use a conversion rate calculator effectively.

By following these steps, you can make the most of a conversion rate calculator and drive continuous improvement in your conversion rates:

Define Your Goal
Determine the specific action you want visitors to take on your website, such as making a purchase, filling out a form, or subscribing to a newsletter. This will be the basis for calculating your conversion rate.
Gather Data
Collect the necessary data to calculate your conversion rate. This includes the total number of visitors or leads and the number of conversions achieved within a specific time period.
Input the Data
Enter the total number of visitors or leads into the calculator below. Then enter the number of conversions achieved during the same period.
Calculate the Conversion Rate
Click on the “Calculate” button. The calculator will provide you with the percentage of conversions based on the total number of visitors or leads.
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Analyze the Results
Once you have the conversion rate, take a closer look at the data. Evaluate whether the rate meets your expectations or industry benchmarks. You can check the average conversion rate for your industry – /e-commerce-conversion-rate-optimization/
Compare and Optimize
Use the calculated conversion rate as a benchmark to compare with previous periods or industry standards. Identify areas for improvement and consider implementing strategies to optimize the conversion rate. Get our free conversion rate optimization checklist /conversion-rate-optimization-checklist/ and boost your results!
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Track Progress
Regularly monitor and track your conversion rate over time. This will help you gauge the effectiveness of your optimization efforts and measure the impact of any changes made.
Continuously Refine
Conversion rate optimization is an ongoing process. Keep refining and iterating your strategies based on the insights gained from the calculator and other analytics tools. Test new ideas, gather feedback, and make data-driven decisions to improve your conversion rate consistently.
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