8 Best AI Copywriting Tools for 2024

11min.

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8 Best AI Copywriting Tools for 2024
16 November 2023
Whether you’re a newbie in copywriting or an experienced e-commerce owner looking for some worth-your-time-and-money AI copywriting tools to speed up the writing process, you’re in the right place. This article will provide you with tips and highlight the best AI copywriting tools for 2024 that can help you save time and make your writing process a bit easier.

11min.

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Undoubtedly, AI copywriting tools promise efficiency as they are said to considerably speed up the content creation process, especially the written one.

While they undeniably accelerate doing the research and later the writing process itself, there’s a concern that the content they produce relies heavily on existing material published online. But is this a genuine problem? To answer that, we need to understand what AI copywriting really is.

What Is AI Copywriting?

In short, AI copywriting is about using tools powered by artificial intelligence to quickly generate written content. This writing technique comes in handy for various content creators – be it content teams, e-commerce owners, or freelance copywriters. AI copywriting proves useful for those seeking efficiency with time and budget while consistently delivering diverse content, from ads and newsletters to comprehensive articles.

It’s also crucial to note that…

AI copywriting is more than just inputting a prompt, hitting enter, and waiting for a finished text. It serves as a shortcut for generating more content by sparking ideas during brainstorming. In simpler terms, AI copywriting speeds up the research process.

However, it’s essential to remember that

  • every piece of copy produced through AI copywriting tools needs human attention – preferably from an expert in the topic or niche who should proofread and verify the content
  • to build trust with your audience, you need to speak with a consistent brand voice. AI tools often struggle in this aspect, meaning making a copy sound truly yours, so keep this in mind.

If you neglect those two aspects, you may forget your copy to be truly unique, compelling, and thoughtful. Without a human touch, you will also fail all the way to align with E-E-A-T principles. Result? The odds are that Helpful Content Updates will affect your website ranking.

A Concise Overview of AI Copywriting Evolution

From starting out small to what’s happening in 2024, which is pretty mind-blowing, AI copywriting has gone through five significant stages.

Stage #1 of AI Copywriting Evolution: The Early Days
AI copywriting tools took their first steps, creating content that was simple and straightforward. Think of it as their initial doodles – showing some potential but not quite the masterpiece just yet.

Stage #2 AI Copywriting Evolution: Natural Language Processing (NLP)
In 2020, AI copywriting tools gained the ability to understand context, tone, and intent. Suddenly, their texts weren’t just sensible; they had a dash of flair, like an upgrade to their artistic prowess.

Stage #3 AI Copywriting Evolution: Personalized Perfection
Using clever algorithms, copywriters using AI tools can tailor content to suit different tastes.

Stage #4 AI Copywriting Evolution: The Ethics
Giving everyone access to artificial intelligence tools brought up some ethical considerations – like steering clear of plagiarism, avoiding biased language, and ensuring these powerful tools are used for good, not mischief. After all, with great power comes responsibility, right?

Things to Consider While Choosing an AI Copywriting Tool for Your Business

When picking an AI copywriting tool for your business, it’s crucial to keep a few things in mind to make sure it’s the perfect fit. Here are some considerations to guide you:

  1. Ease of Use
    Look for a user-friendly tool that doesn’t require technical expertise, ensuring a quick and hassle-free start to content creation.
  2. Customization Features
    Check for the ability to customize content to maintain your brand’s unique voice, allowing for a more tailored and authentic writing style.
  3. Versatility
    Consider the AI copywriting tool’s capacity to generate various types of content, ensuring it meets your business’s diverse writing needs, from ads to in-depth articles.
  4. Accuracy and Quality
    Prioritize AI copywriting tools that produce accurate and well-written content, finding a balance between speed and quality to meet your standards.
  5. Integration with Workflow
    Choose a tool that easily integrates into your existing workflow, improving efficiency and minimizing disruptions for your team.
  6. Cost-Effectiveness
    Check the AI copywriting tool’s cost in relation to your budget, so that you’re convinced it offers good value for money without hidden costs for specific features.
  7. User Reviews and Reputation
    Consider the feedback from other users and the tool’s overall reputation to gain insights into its strengths and potential drawbacks.
  8. Customer Support
    Think about the availability and responsiveness of customer support, as effective support can significantly impact your experience with the tool.

Best AI Copywriting Tools in 2024

In general, AI copywriting tools work by analyzing vast amounts of texts published across the internet, and understanding patterns, styles, and structures of various languages. They then use this knowledge to mix and produce new content based on given prompts or input. They essentially learn from examples, adapting to various writing tasks and making them versatile for different types of content creation.

Despite working in a similar manner, there are some qualities that differentiate one AI copywriting tool from another. Let’s go through the best AI copywriting tools in 2024, analyzing their biggest pluses and minuses.

Please note that the AI copywriting tools listed below are presented in a random order.

#1: Chat GPT

🤖 Language model: Large Language Model (LLM)
🌐 Official website: ChatGPT
💰 Pricing plan:

  • free (unlimited messages, access to GPT-3.5 model)
  • paid $20 per month (access to GPT-4 model, access to additional tools like DALL-E or advanced data analysis)
chatgpt homepage screenshot

OpenAI homepage screenshot

ChatGPT, now powered by GPT-4, is a truly do-it-all AI tool. This means that online business owners seeking versatile software should consider giving ChatGPT a go. Even though this tool isn’t copy-centric, it’s really good at creating engaging social media content and facilitating chat support. Provided you feed it with the right input, of course.

Business owners can use ChatGPT’s versatility for generating copy ideas, understanding buyer personas, and refining sentences. While the responses need some human editing for marketing refinement and consistency checks due to output variation, ChatGPT’s text-generating capabilities make it a cost-effective solution for improving online content and customer interactions.

A quick overview of ChatGPT:

ProsCons
Generates conversational textOften requires human editing for marketing-specific refinement
Offers versatility in copy idea and buyer persona generationOutput variation, thus potential need for consistency checks
Possibility to use the community-made promptsNot tailored specifically for marketing or advertising needs

#2: Copy.ai

🤖 Language model: OpenAI’s GPT-3 large language model (LLM)
🌐 Official website: copy.ai
💰 Pricing plan:

  • Free plan (2,000 Words in Chat)
  • Pro plan that costs $36 per month or $432 per year (unlimited words in Chat)
copy.ai homepage

copy.ai homepage screenshot

Copy.ai is said to be designed for copywriters and content creators to make their writing process easier, simpler and quicker. And indeed, it’s super fast and efficient in generating text, helping you write all types of content in almost no time. One of its biggest advantages is that whenever you’re stuck on ideas and need inspiration, Copy.ai is able to put forward suggestions for catchy titles, for example.

Moreover, coming with over 90 templates, Copy.ai gives you ready-made structures for sales copy, ads, and product descriptions. You can also write longer pieces like blogs effortlessly. There’s yet another interesting thing to mention, if you want to check out your competition, Copy.ai has a feature for that too, giving you insights to refine your strategies. Just keep in mind, that while Copy.ai is great for efficiency and versatility, you might need a bit of time to get the hang of it.

A quick overview of Copy.ai:

ProsCons
Provides you with SEO-friendly contentHas limited customization in certain scenarios
Comes with versatile content templatesOutput may lack originality
Offers competitor analysis capabilitiesMay take time to learn its optimal usage

#3: Wordtune

🤖 Language model: advanced natural language processing (NLP)
🌐 Official website: wordtune
💰 Pricing plan:

  • Free (10 rewrites a day, 3 AI prompts a day)
  • Plus $9.99 per month (30 rewrites a day, 5 AI prompts a day, unlimited text recommendations)
  • Unlimited $14.99 per month (all functions such as rewrites, AI prompts, and text corrections are unlimited)
wordtune homepage

wordtune homepage screenshot

Wordtune is advertised as a must-have AI tool for online businesses and copywriters. Tailored for professional content creators, Wordtune employs AI algorithms to create engaging and polished content. Users love it for its ability to correct words, sentences, and tone. Moreover, Wordtune is a pretty affordable AI copywriting tool that speeds up the writing process, making it ideal for both new writers and busy teams managing large orders.

While its processing speed may be a bit slower when compared to other AI copywriting tools and result in occasional robotic phrasing may be considered as a downside, the clean UI and cloud-based accessibility across devices make using Wordtune easy. Recommended for all creatives dealing with written content, Wordtune proves to be an amazing application, even though better third-party integration and a plagiarism check would be much welcomed.

A quick overview of Wordtune:

ProsCons
Clean and user-friendly UIYou may spot occasional robotic phrasing
Cloud-based for multi-device useLacks plagiarism check feature
Significantly speeds up writing and proofreadingRelatively slow processing speed

#4: Reword

🤖 Language model: the tool is trained on the content published on your WordPres
🌐 Official website: reword
💰 Pricing plan:

  • Free (7-day trial, 1 project and co-writer voice)
  • Grow $38 per month (unlimited AI assistance, 3 projects, 40 drafts)
  • Pro $64 per month (unlimited projects, 10 co-writer voices, 100 drafts)
Reword homepage

Reword homepage screenshot

Here’s another amazing AI tool that copywriters and online business owner may find pretty useful. One of the most distinguishing features is that – unlike other AI-powered tools – Reword integrates with your Google Search Console or WordPress plugin, adapting its writing to match your unique tone of voice. With a super user-friendly interface, it works perfect for both online business owners and copywriters as their writing assistant.

Reword is recognized for its ability to understand reader intent, ensuring your content hits the mark. However, occasional disparities in writing style and less research-based responses to custom queries may be noticed, so be mindful of that. In general, Reword provides full control to content creators, allowing you to build your articles using small tools on the right side throughout your writing process.

A quick overview of Reword:

ProsCons
Trained on your content for a personalized toneCustom queries may generate less research-based responses
Ongoing training improves AI performance over timeDisparities in writing style may occasionally be noticeable
More than just an AI-driven content creation platformThe learning process, which happens before you can use the tool for the first time, may take time

#5: Writer.ai

🤖 Language model: it uses its own language model which was trained on business-related data
🌐 Official website: Writer
💰 Pricing plan:

  • Team $18 per month / $162 per year (35+ prebuilt templates, style guide)
  • Enterprise custom pricing
Writer homepage

Writer homepage screenshot

Coming into existence in 2020, Writer is advertised as a versatile AI writing assistant. From grammar checks to plagiarism detection, Writer can be your go-to tool for creating content almost effortlessly. Some of its biggest pluses include easy integration and user-friendly interface.

Furthermore, Writer helps you maintain a consistent style of writing, and aids in phrasing, and minding your brand voice requirements. The co-writing feature facilitates collaborative work, ensuring your team is on the same page. This tool also helps you adapt your content to increase the chances of being featured in Rich Snippets. Some users, however, say they would love to have access to advanced text editing functions.

A quick overview of Writer.ai:

ProsCons
Co-writing feature for easier collaborationSlow loading on large documents
You can ask Writer chatbot for clarity and assistanceLimited advanced text editing functions
Accurate grammar and spelling checksLimited problem-solving capabilities

#6: Jasper

🤖Language model: uses various language models
🌐 Official website: Jasper
💰 Pricing plan: both plans offer 7-day free trial

  • Pro $69 per month when billed monthly, $59 per month when billed yearly (3 brand voices, 10 knowledge assets, collaboration option)
  • Creator $49 per month when billed monthly, $39 per month when billed yearly (1 brand voice, access to SEO mode)
jasper homepage

Jasper homepage screenshot

Whether you’re looking to improve your blog, upgrade organic SEO strategies, or generate one-liner catchy copywriting content for sales outreach and messaging, Jasper can be your indispensable assistant with all those tasks. It’s advertised as the ultimate tool for crafting compelling and professional content almost effortlessly. Jasper’s standout feature lies in its extensive library of templates, covering everything from blogs to LinkedIn posts, providing pre-configured settings tailored to specific needs and making it more accessible than traditional large language models.

Despite being pretty fluent in English, Jasper faces challenges with non-English languages (supporting 26 at the moment). Moreover, the chat feature, while useful, may slow the AI tool down with prolonged use. Nevertheless, Jasper’s content improve feature excels in rewriting copies to meet your desired outcome. Last but not least, Jasper’s built-in “university” offers tutorials and valuable tips.

A quick overview of Jasper:

ProsCons
Extensive templates for easy content creationThe tool is said to slow down when the chat feature is used for a longer period
Content improver feature for rewriting copiesNeeds more proofreading when generating content for non-English languages
Built-in “university” for tutorials and tipsIt’s considered a bit costly, especially for single users

#7: Rytr

🤖 Language model: GPT-3 based language models
🌐 Official website: Rytr
💰 Pricing plan:

  • Free plan (10k characters per month, 20+ tones, 5 AI-generated images per month)
  • Saver plan $9 per month or $90 per year (100k characters per month, plagiarism checker, 20 AI-generated images per month)
  • Unlimited plan $29 per month or $290 per year (no character limit, dedicated account manager, 100 AI-generated images per month)
Rytr homepage

Rytr homepage screenshot

This is another American AI copywriting tool that is considered one of the best writing assistants for online business owners and copywriters seeking high-quality and efficient content generation. Rytr proves to be a reliable ally for content creation, offering high-quality outputs. Even though it excels in efficiency and creative assistance, users may find limitations in character count and encounter occasional issues with output completion.

Rytr’s standout feature lies in its ability to produce content that many users find indistinguishable from human writing, making it an invaluable resource for blog posts, social media updates, emails, and website copy. They also say that while its user-friendly interface and fast processing speed are notable advantages, the tool’s AI software may benefit from further learning to provide more in-depth and engaging facts on various topics.

A quick overview of Rytr:

ProsCons
Fast and user-friendlyBasic facts on certain topics may need enhancement and correction
Allows setting the tone of the article with optionsOutput occasionally ends abruptly, lacking completion
Varied use cases for versatile content creationSome content may become repetitive

#8: Copysmith

🤖 Language model: GPT-3 technology
🌐 Official website: Copysmith
💰 Pricing plan:

  • Starter annual $228 per year (unlimited AI copy generation, plagiarism check, customer support)
  • Pro Annual $490 per year (product catalog content manager, voice and tone, bulk product content generation)
  • Starter plan $19 per month (20,000 words, customer support)
  • Pro Plan $49 per month (unlimited AI copy generation, plagiarism check)
copysmith homepage screenshot

copysmith homepage screenshot

Copysmith is called by many as a dynamic AI tool designed to facilitate written content creation process. Whether you’re crafting highly converting ads, engaging emails, or compelling product descriptions, Copysmith helps you produce those in seconds, allowing you to spend less time staring at a blank page.

Interestingly, the platform not only offers content creation services but also efficiently manages your content assets, such as organization, editing, and export. It’s worth adding that Copysmith is considered by many a versatile AI copywriting tool, not only for content generation but also for SEO research and brand building. While it’s remarkably good at various content-related aspects, some users may find room for improvement in credit allocation and access limitations.

A quick overview of Copysmith:

ProsCons
Offers a variety of solutions beyond copywritingAI-generated copy may require minor tweaking
Allows posting more content for advanced marketingWorks better for short-form content than longer content
Single-click export for quick content savingGenerates unexpected results at times, requiring improvement
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How Can an Online Business Use AI Copywriting Tools?

AI copywriting tools are great time-savers, but to use them well, you need to know how to ask the right questions or give precise prompts, like the ones listed in How to Use ChatGPT for Keyword Research. You just need to tell AI copywriting tools exactly what you want in a way they understand it. That way, you unlock all the amazing things they can do for you! And there is a lot they can help you with, starting with…

  • better time management. AI copywriting tools can help you slash down hours spent on research and content creation. They help businesses write things quickly, so teams can focus on other important stuff and get things done faster.
  • beating writer’s block. Even great writers sometimes get stuck and can’t think of what to write. AI tools are like creative helpers. When you’re stuck, they can give you ideas and start your writing, giving you a new way to think about the subject you’re about to cover.
  • teamwork in brainstorming. In meetings where everyone is sharing ideas, AI copywriting tools act like helpful teammates. They can suggest things, give new ideas, and help make existing ones better. This teamwork makes sure everyone’s ideas are considered for making awesome content.
  • writing for every platform. AI copywriting tools are pretty flexible. They can write for different places, like social media or blogs. This means businesses can always have interesting things to share, keeping their online presence fun and interesting.
  • talking to different people. These tools are smart. By giving them the right prompts, you can adjust how they write to suit different groups of people. So, businesses can talk to different kinds of customers in a way that makes sense to them.
  • spotting grammar and punctuation errors. If you want your target audience to perceive your brand as professional, you need to make sure your communication and written content are free from mistakes. AI copywriting tools can help you check grammar, punctuation, and spelling.
  • getting into the heads of your target audience. One of the major principles of SEO copywriting is ensuring that every piece of content you publish serves a specific purpose. For instance, if your goal is to provide expert advice, you need to understand the challenges your target audience is grappling with. To uncover these insights, define your buyer’s persona and ask an AI copywriting tool to compile a list of common struggles they might be facing.
📢 Final Note: While AI copywriting tools offer incredible assistance, the human touch remains crucial. Remember to always review and refine the generated content, ensuring it aligns with brand values and effectively communicates the intended message.
Author
Gosia Chłopicka Marketing Delante
Author
Gosia Chłopicka

Copywriter

She has been working in marketing as a translator, copywriter, and content creator since 2015. Also a trained English teacher, she knows how to make complex ideas easy for anyone to grasp. In her spare time, she enjoys being active and captures moments at weddings and sports events through photography.

Author
Gosia Chłopicka Marketing Delante
Author
Gosia Chłopicka

Copywriter

She has been working in marketing as a translator, copywriter, and content creator since 2015. Also a trained English teacher, she knows how to make complex ideas easy for anyone to grasp. In her spare time, she enjoys being active and captures moments at weddings and sports events through photography.

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Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021

SEO SEM Agency based in Europe