It is essential to define your target group to make your ads more efficient. Your campaign can then be displayed on websites most frequently visited by your potential customers, e.g. if you run an online store with diet supplements for athletes, you can display ads on body-building forums or other places related to the interests of your target group.
You can base targeting on socio-demographic factors like gender, age, residence and others.
Ads sponsored link can, of course, rank on different positions, which depends on:
- Its Quality Score (influenced by many factors, e.g. quality of the website, ad content,
keyword relevance, etc.)
- Maximum CPC rate set by the advertiser.
To make the most out of Google Ads, you need to prepare individually tailored strategy for a given campaign, research target group and adjust advertising to these factors. For better results, you may want to consider combining it with SEO process.
Delante can run a full Ads campaign for you – from scratch. You don’t have to worry about anything, just enjoy increased traffic and higher conversion rates.