Loading...What comes to your mind when you think of Sweden?
It’s always a good idea to get to know the basics of cultural heritage of a given country before proceeding to analyze its market. Sweden is a constitutional monarchy and apart from the standard Swedish, there are several categories of dialects that aren’t mutually intelligible. An average European will associate Sweden with IKEA - the chain of furniture stores - freckled Pippi Långstrump and The Moomins. The icons of modern pop culture, ABBA band or the noir Broen genre of series also have their roots in this country.A country ready for SEO - Sweden as the cradle of big business
Sweden is a fascinating country not only in a sociological aspect. According to Statistiska Centralbyrån, Statistics Sweden, as many as 24% of inhabitants of Sweden are from a foreign background and obviously this number doesn’t include unregistered citizens. The country is also home to many Finns, Norwegians and Danes. In some of the reports Swedes are recognized as an exceptional nation appreciating innovation and willing to implement it. The Swedish people are keen to set up various small and medium-sized enterprises and the world leading companies originating in Sweden include Volvo, Ericsson, H&M or Skanska. Many immigrants also have a nose for business and find the local market particularly attractive.Swedish e-commerce
Before analyzing the market, it’s worth outlining the profile of the average consumer from the North. Statistic Lars Andersson every month spends about 150 euros on online shopping. He visits websites not only to finalize the transaction but also to thoroughly check the products online before purchasing them. Approximately 53% of customers carry out such an analysis and as many as 19% go to the bricks and mortar store to check the quality of the goods for themselves. Swedish customers demand high quality products as well as the transparency of the offer, therefore they love to buy in shops of well-known and valued brands. In addition, it’s also important to mention that residents of other northern countries, Norwegians in particular, very often take advantage of the offers of the Swedish online stores. The e-commerce market in Sweden is still expanding. In 2018 its estimated value reached 77 billion Norwegian crowns (7.7 billion euros) and in 2017, the Swedish e-commerce market accounted for over 32% of the Scandinavian online sales market. [caption id="attachment_6090" align="aligncenter" width="679"]
Source: https://ecommercenews.eu/ecommerce-sweden-worth-e6-7-billion-2017/[/caption]
Don't forget about mobile users and adapting the website to their requirements. Sweden leads among all the Scandinavian countries when it comes to mobile shopping. Roughly 41% of Swedish customers state that they shop using mobile devices.
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Source: https://ecommercenews.eu/nordic-ecommerce-worth-e20-6-billion-2017/[/caption]
The way to a man’s heart is through… the content
The already mentioned Lars Andersson values proven and reliable content and this piece of information should be crucial when you start the SEO process. Sweden is at the forefront of daily press readership rankings; every house subscribes to at least one daily newspaper and the available tabloids don’t bear any resemblance to the classic British or American ones. At this point you should notice that a bit cold and distant Swedes like clear and profound content, realistic photos and graphics - all of these accompanied by a minimal dose of expressive message. If you manage to provide Swedes with the high quality of the content and appropriate infographics, any additional encouragement won’t be necessary.
SEO in Sweden - what’s the potential of this country?
According to the last year's report, 95% of Swedish citizens regularly use the Internet and 99% of workplaces are connected to the network. On the other hand, the group that is reluctant to use the discussed medium are people between 75 and 85 years old. The Swedes enjoy one of the fastest connections and the Internet has arrived at their homes much earlier than at most European countries. It’s also worth mentioning that Swedes are noticeably much more eager to speak English than the customers from Eastern Europe. Keep it in mind while choosing SEO model in that country, as their ability to communicate in English will certainly influence their browsing the net.How to collaborate with the Swedes?
In building a mutual business culture, it isn’t only SEO that is important. Sweden as a wealthy northern country is associated with numerous stereotypes and the first contact with your Scandinavian partner may turn out to be more difficult than you expected. Lars Andersson feels comfortable in a formal situation and the discussion itself should be very substantive. An average Swedish person will be happy to listen to your ideas only if you show you’re a professionalist. Apart from outlining your plans and potential effect, remember to mention possible risks and problems - pragmatic Scandinavians will surely appreciate your sincerity. Try to understand their intentions and signs they give correctly, behaviours like ambiguous answers or wariness should be a warning signal for you.SEO in Sweden
With all the information provided above it’ll be much easier to outline the proceedings of the perfect SEO process. Sweden is a country faithful to the Google search engine - almost 97% of people there use the Google.se website. The second place belongs to the Bing search engine. Campaigns are usually based on onsite and offsite SEO and RWD (responsive web design). Swedish agencies rely only on reliable methods and prefer long-term operations. What’s more, Swedes are rather reluctant to implement innovative solutions when it comes to SEO - for them it’s still a relatively new branch of business. Wondering why? The explanation why they’re so uninterested in SEO process is rather prosaic. Initially, in Sweden link building was considered to be an illegal activity and the attempt to tame the market took several years.
