About 54% of all people around the world have internet access. With that in mind, it’s not a surprise that reportedly 63% of all shopping occasions start online. Online stores increase their sales year on year and retail e-commerce profits will reach $7.4 trillion in 2025.
So what is most important when running a successful e-commerce business? The answer is simple: traffic. Attracting the right users to the online store becomes more difficult with rising competition in the markets. These days E-commerce SEO seems like a sure-fire way to really get one step ahead in the Industry. It’s that constant and well-planned process that can be the answer to increase e-commerce sales and truly boost your online store conversion for good.
Thanks to E-commerce SEO which is composed of well-planned optimizations, and following the most important SEO rules, an online store can generate greater organic traffic. This can be observed from the experience we have with e-commerce businesses operating in different industries which has lead to a significant increase in e-store incomes. Even when they’ve had to compete with much bigger brands – and supposedly – more powerful ones.
Within the first 2-3 months, you can observe an increasing number of e-commerce users pair up with a growing number of conversions.
However, one must keep in mind, that SEO for e-commerce is a continuous process that consists of multiple tests of various solutions and strengthening the domain. You will not achieve solid and valuable effects within a week and whoever promises you that – is wrong.
The e-commerce market is developing extremely quickly and is becoming stronger each year. Exploring the Industry statistics, the potential that lies within the online market is clear. Only in 2021 retail e-commerce sales amounted to 7.5 trillion USD. Sounds massive, right? It’s going to get even bigger – the worldwide e-commerce revenue is predicted to reach 7.4 trillion USD in 2025. And it probably won’t come as a shock that online purchases are set to dominate in the coming years.
With market development comes increasing difficulty to get one’s share of the market profit. Therefore, well-carried e-commerce processes and website optimizations have never been so important. At this point, you should realize that e-commerce SEO has its own specifics.
There are some specificities of SEO for E-commerce that are important to understand. Among them you’ll find:
- The complexity of the website. E-commerce sites are usually more challenging than regular business sites as they’re rich in subpages. In this case, SEO specialists sometimes have hundreds of different businesses, categories, and product pages to work with in terms of on-site SEO elements, content optimization, and link building.
- High competitiveness of the market. As it was mentioned before, the fast development of e-commerce made this field highly competitive. New e-stores are being created every day and the fight for the high rank in the Google search results gets harder. With this in mind, SEO Specialists dive into the businesses to play on their strengths and bring online stores to the target group’s attention.
- There is no good E-commerce SEO without UX. Online stores’ websites work directly with the site visitor, therefore the UX aspect needs to be considered alongside SEO elements. The structure can be tricky at this point too. Many different product categories need approaches to make sure they both convert well and are easy to navigate around. The study finds that e-commerces lose about $18 billion each year due to cart abandonment.
- Every e-commerce is different. Even though e-commerce is one huge market it combines online stores representing different product categories and industries. Therefore, each online store will need an individual e-commerce SEO approach in order to get the best results.
Each cooperation starts with an extensive SEO Audit – an extensive analysis of the current state of the client’s e-commerce.
Based on that we’re creating an Action Plan addressing problems detected in the audit and showing which elements should be taken care of during the SEO process.
Note: During the cooperation, we revise the Action Plan and adjust it to our client’s needs to ensure the best results.
For each client, we run a complex keyword analysis. Together we will choose those most important for your business and those that can bring the best results for your e-commerce.
Note: We don’t limit the number of keywords. The number we select to optimize the website for depends on your priorities and business potential. Everything to bring the most satisfying results.
We implement all technical changes needed to allow Google crawlers to understand your e-commerce better.
Created by native speakers high-quality content that includes relevant keywords. Our team will not only take care of your content schedule but also make sure it’s properly optimized to rank higher in Google Search results.
We provide high-quality links from proven sources to build a strong link profile and increase your website domain authority.
Where will your backlinks come from?
- Sponsored Content
- Our Own Sites
- Bookmarking Sites
- NAP Pages
- Competition link sites
- Social Media
We believe in full transparency. That’s why each month we provide an extensive report including all the most important data, proving the effects of SEO strategy. We constantly keep track of your site performance using various tracking tools gathering important data.
Each client is assigned a dedicated SEO specialist who’s always there to answer all questions. We don’t do account managers – from the first day of the process your contact person is a specialist who really works on your site with our team.
We’re here for you, ready to answer your questions and discuss the results or catch up with current problems on site.