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Loading...SEO for the furniture industry - how to get down to it?
Local SEO in the furniture industry
Furniture shops offering products for local markets need to pay particular attention to SEO that takes into consideration their location. Moreover, it’s worth getting to know the preferences of your potential customers. Knowing what they’re looking for will help you tailor your offer and communication methods to their expectations. The fact that people are becoming much more eager to buy furniture online is a clear signal that it’s beneficial to invest in doing effective SEO. The finest asset of local SEO is the fact that thanks to it, even a small company gets a chance to compete with the most important tycoons on the market. Below you can see a few tips that will suggest you how to build an SEO strategy that will help you gain local customers:- Local link building
- Google My Business listing
- Optimizing the website for local SEO
Long-tail SEO in the furniture industry
Think about long-tail SEO if you wish to make your SEO activities even more effective. It’s a perfect solution for all online shops as thanks to it you can advertise specific products in a way that truly increases their conversion.
Long-tail SEO is about doing SEO for phrases that are very specific and don’t have so much competition.
In the furniture industry, customers who are determined and look for given products will eagerly buy them as soon as they find a company that offers their dream piece of furniture. People who only search for inspirations for designing their house will enter the website without making a transaction.
On the other hand, users who look for specific products will certainly take action. And you can achieve all of these thanks to being very precise and offering niche pieces of furniture. Exemplary long-tail phrases include designer dining room chairs or white bedside tables.
The furniture industry vs. international SEO
Manufacturers who want to go international should remember about a few very important principles. Sometimes, even the finest product may not be enough.
You’ll need good advertisements and activities that will draw customers’ attention to your furniture and that will make your offer stand out from the proposals of your market rivals.
Doing SEO to gain customers from abroad is all about details. Therefore, it’s worth paying attention to them before you start implementing your SEO strategy. Here are the most important tips:
- Country-specific domain
- A thorough analysis of the target market
- Choosing appropriate search engines to do SEO for
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Do you want to learn more about international SEO? Check out our guide: International SEO and online store sales strategy abroad.
The furniture industry - how to create content?
The furniture industry shouldn’t focus solely on graphics. Although it may seem that beautiful photos of aesthetically and stylishly arranged spaces can replace content, your communication should be supported by texts. Consider running a company blog as regularly published posts discussing current trends or intriguing architectural solutions may increase the number of phrases the website is displayed on. [caption id="attachment_22501" align="aligncenter" width="750"]
An exemplary company blog run in the furniture industry.[/caption]
Apart from graphic representations, the site should include product descriptions. Enable customer reviewing and rating to improve your UX and get some feedback. In your menu, you can also include tabs or subpages which will present realized designs and new furniture collections.
The furniture industry puts great emphasis on visual aspects, therefore, you should always complement your content with quality graphics. However, remember about a few rules concerning image optimization.
- Publish only these photos that were taken by you or that are intended for public use.
- The weight of your images really matters! Choose quality pictures but at the same time remember to make sure that they aren’t too big and don’t slow down the website loading time. Graphics should be professional and should refer to the products on the site.
- If there are any problems with loading the website, you may see the names of the graphics displayed instead of the photos. Thanks to it, users will know what the images are about. This can be done by setting appropriate Alt tags in the HTML code (for example, < img src="table-night-white.jpg" alt="night table in English style">). Apart from that, Alt tags inform Google robots what is on the website and help to do SEO for the graphics, therefore, it's worth including keywords in your image descriptions.
