7 Reasons Why You Need an SEO Specialist in Your Marketing Team

7 Reasons Why You Need an SEO Specialist in Your Marketing Team

If you want to become successful in the online world, you need a good marketing strategy. For this you need a team that will make our website noticed by users and popular on the Internet. You probably have a manager, a content marketing and social media specialist or a graphic designer in your marketing team. However, all your marketing campaigns will be worth nothing if your website is not visible on Google. So maybe you should consider hiring a good SEO specialist?

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Today we will give you 7 reasons why you need an SEO specialist and what you can gain from them.

1.   Content is Not Enough

Content is king! We all know that… This sentence has been repeated like a mantra for many years. There is a lot of truth in it, of course. You may even have the best and very talented copywriter who will write 10 posts on your blog a week, but as long as they are not correctly optimized and don’t contain keywords important for the business, your website will still be invisible to Google. As a result, users won’t find it and read the content.

A good SEO specialist is able to develop a blog strategy, come up with the topics of blog posts that will rank in Google’s top 10 and find the most important keywords that should be included in the text. Thanks to all this, your content will really work and have more value for Google!

2.   SEO and UX Come Along

We don’t all realize that there is a link between SEO and UX. For inexperienced marketers it seems that SEO is all about searching for keywords and link building. Well, that’s far from the truth.

Have you ever heard of RankBrain? It’s a Google algorithm introduced in 2015. This algorithm, unlike the Penguin or Panda, doesn’t focus on content or links to the website. It analyzes the website for users interaction and measures their satisfaction. RainBrain is just an example showing that SEO and UX go hand in hand and have similar goals.

So, there are many SEO practices that have a positive impact on user experience. One of the most essential jobs of a SEO specialist is to improve website loading time. It may seem surprising to you that slow page load causes traffic drops, but that’s true!

Also, consider that if the SEO strategy on your website is not well planned, it will ruin user satisfaction. Users don’t like reading self-promoting blog posts containing a huge number of pointless links to the homepage. A SEO expert will advise you how to create content on your site so that users will enjoy reading it and spend more time on your page.

3.   You Need Someone with Analytical Skills? An SEO Specialist Has Them!

You know for sure that marketing strategy should always be planned for the long term. After all, your website will not make a huge success in just one week. Many people expect quick results, which in the case of SEO is practically impossible (or at least extremely difficult). That’s why you’ll definitely benefit from a good SEO expert who is able to plan a long-term strategy. In this case, patience really pays off! In time, Google will love your website and you will be in the top 10 in search engine results.

Such a long-term strategy requires someone with good analytical skills. Why? Because if you want to be successful with time, you need to constantly monitor and react quickly to changes in the visibility of your site, a good specialist should also have the ability to adapt the marketing strategy to changes. For this, of course, you need all kinds of SEO tools but, let’s be honest, they will be useless if you don’t have someone in your team who can analyze and interpret them well.

4.   It is an SEO Specialist Who Truly Understands How websites Work

Internal duplication, robots.txt, XML sitemap, HTTPS protocol, errors 404 or 500, redirect 301… There are so many elements that have an impact on the proper functioning of a website. They must be monitored on a daily basis and if any error occurs it must be removed immediately.

An SEO specialist is a person who is not only able to optimize websites, search for keywords or support the process of link building, but – what is very important – knows technical SEO.

You’re wondering what technical SEO is and how it makes your website work? These are all technical operations that help to make the website better displayed in search results, load faster and crawl easier. Believe me – technical SEO is very complicated that’s why it’s good to have a specialist in your team who knows the technical aspect of the website and isn’t afraid to make some changes in HTML.

5.   SEO is Much Cheaper Than Paid Traffic

You want quick results and you have loads of money to spend? In that case, paid advertising might work for you. But wouldn’t it be better to have an SEO specialist on board? His/her services will be more effective and simply cheaper for you. The statistics show that most of web traffic comes from organic search, i.e. entering a website by clicking a link in free (organic) search results.

Web visit channel distribution - seo specialist in your team
source: zerolimitweb.com/organic-vs-ppc-2019-ctr-results-best-practices/

So focusing on organic search will pay off in time. What’s more, if your website appears in the top 10 search results of Google it builds trust among customers for your business and strengthens the reputation of your brand. Over time, the number of customers and users visiting your website will increase. And that’s all thanks to SEO!

6.   An SEO Specialist Will Keep an Eye on the Results of Your Marketing Campaigns

I guess that you plan to launch some campaigns on which your marketing team has been working for a long time. That’s great! Competition never sleeps, so it’s worth investing in campaigns thanks to which users will recognize your brand and gain trust and credibility, and as a result you will have more traffic and revenue.

But do you know how to monitor the effects of your campaigns?

SEO specialists know many tools that allow them to check how your marketing campaign has generated traffic on your website and whether it has contributed to the increase of the revenue.

7.   Play With Google? An SEO Specialist Knows the Rules of the Game!

Whoever has ever worked in the Internet space knows that Google can be sometimes not that friendly. Ongoing changes in Google’s algorithms make it hard to follow and be updated all the time.

After all, there is a risk that suddenly, due to one change in Google’s algorithm, your website may drop in search results. In the end, you’ll lose valuable traffic and revenue. That’s why it is important to have a person in your team who will regularly monitor changes in search engine algorithms and react quickly to these changes. Thanks to this, the work of the marketing team will not go to waste and the long planned campaign will gain huge success.

SEO expert in your marketing team - advantages

To sum up

If you’re still wondering if it’s worth having an SEO expert in your marketing team, I hope that from this article I’ve managed to convince you how much you can gain from working with good SEO specialists.

Their analytical skills, familiarity with SEO tools (and, of course, interpretation of the results), technical knowledge and fast response to changes in search engine algorithms can make the campaigns prepared by your marketing team successful on the Internet and over time your brand will become well known and you will appear in the top 10 of search results.

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Author
Head of SEO & SEM - Matt Calik

Head of SEO & SEM

Technical SEO specialist experienced in creating scalable processes based on agile methodologies. Responsible for international SEO strategies. He has strongly analytical approach to online marketing supported by over 12 years of experience. Previously associated with IT, motorsport, tobacco and financial markets. He has been building Delante for 5 years where he is Head of SEO and SEM department.

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