Recently Google announced that it was working on a new algorithm supposed to evaluate how user-friendly a given website is. This means that the search engine position of a page which hasn’t been received well by users can be decreased. Although the algorithm is planned to be implemented in 2021 at the earliest, in today’s entry you can learn what factors it’ll take into account.
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While Google owns a lion’s share of the search engine market it’s obviously not the only one used by people around the world. To improve your SEO strategy it’s worth taking a closer look at the differences between particular search engines and defining the potential that lies within. In this entry, we’re comparing Google and Bing search engines – keep reading!
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How to design image advertisements that attract users’ attention, break through the information overload and banner blindness? This is a moment when all the information concerning basic graphic rules comes in handy. In today’s article you’ll learn how to create effective online graphics, tailored particularly to GDN banners in Google Ads. Keep reading!
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When the work we’re taking upon us is complicated it requires a large number of fresh ideas and engaged team members. In terms of SEO, to make your website grow, often your team will have to pair up with Web Developers. In today’s entry, you’ll learn why & how to make such cooperation work.
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Improving your website security is a constant task for everyone who wants to run an online business. Nowadays, users not only look for a reliable source of information but wants to feel safe with the personal data and the activity around your website. In today’s entry, you’ll learn why and how to get web security matters right and how it can improve your search engine ranking. Let’s start.
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We’ve been familiar with online meetings and courses for quite a long time. However, due to the increasing popularity and importance of video formats in content marketing, it’s really worth taking advantage of this solution and applying it in the campaigns. Webinars can be highly beneficial and help you improve various parameters, especially now in the era of remote working and online shopping.
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Keep your friends close but your competitors closer… When it comes to SEO, this saying is absolutely true. If you want your website to succeed in the search engine, which will result in increased web traffic, conversion rate and revenue, you must track your competitors on a daily basis. How do you do that? Check today’s article for useful tools!
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Soon, advertising products on Google will be free for all advertisers. This is huge, therefore, today we’ll answer most frequently asked questions concerning this subject. Where are your ads going to be displayed and what are the rules to follow? Is the current situation of advertisers about to change? Keep reading!
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Core algorithm updates are always great unknown. Happening every few months can turn all the hard work spent on optimizing a website into nothing. After the first shock, sudden drops or unexpected ranking increases there comes a time to take a while & evaluate. Today, we’re taking a closer look at what were the results of the May 2020 Google Core Update, according to experts.
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The automotive industry can be certainly described as one of the most competitive ones. The market is currently so enormous that car dealers and owners of auto servicings really struggle to effectively advertise their businesses. An appropriate SEO strategy can be a key to success, especially in the case of small-scale companies.
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Head of SEO & SEM
