Google Performance Max is a relatively new campaign that allows advertisers to utilize all of their Google Ads’ advertising resources in one campaign. Want to learn how you can earn thanks to it? Keep reading!
Read more
Some time ago SEO specialists thought that EEAT was only about creating elements such as author’s bios or links to resources to make the website more authoritative for crawlers. Today we know that Google perceives authoritativeness differently. It expects both the brand itself, and the people standing behind it to be industry experts. What’s Google EEAT and how to convince the search engine robots that your content is trustworthy and should be displayed high in the search results?
Read more
You consider jumping into the realm of short video clips with your brand, but have no clue where and how to do it the right way. You also aren’t 100% sure whether it’s a smart move to even get your teeth into TikTok – I totally get it. Maybe your brand is already there but the engagement rate is far from satisfactory?
Read more
Unfortunately, it’s pretty common for website owners to forget to regularly check on their backlink profile once they establish the base of referring domains. This way they miss out on a lot of ranking-improving opportunities. Don’t be forgetful! Review your backlink profile regularly to make sure it stays strong. Here’s how to do a backlink audit in the comfort of your office.
Read more
Recently, OpenAI has released GPT-4, the next iteration of their language model on which the record-breaking ChatGPT runs. Will ChatGPT be much smarter now?
Read more
Even the most value-adding and remarkable web content won’t help you boost your website visibility if the pages, which the articles are published on, aren’t indexed by Google. Even though indexing can’t be forced, you can facilitate the process significantly.
Read more
You do a monthly financial review to make sure you deal with unpaid invoices before the payments get overdue. You regularly track the progress of the tasks to review if your team managed to move towards this quarter’s goals. But what about your website – do you get it reviewed regularly, too?
Read more
Link building is a crucial aspect of SEO that helps to improve website visibility in search results. Backlinks, also known as incoming or inbound links, play a significant role in determining a website’s ranking and quality in Google’s eyes. In this article, we’ll explore various link building outreach strategies that can help you acquire high-quality links to your website and take your efforts to the next level. Ready to dive in?
Read more
A surprising fact: according to the research conducted by SEMrush in 2017, approx. 75% of multilingual websites have no hreflangs, or they have been implemented improperly. Therefore, a question may easily arise: how, and why should you use hreflangs?
Read more
Are you wondering if SEO and web design have anything in common? Well, it turns out that they affect each other in a visible way. How is this possible? Just think about it. You won’t find low-quality pages on the first pages of the search results, and taking care of your site’s SEO-friendliness is a must-have if you want to increase its visibility and traffic. What is SEO web development and how to build a page that will be loved by users and will comply with Google rules? Read our article!
Read more
Head of SEO & SEM
