A company that wants to gain greater visibility in Google’s organic search results has several options to achieve this goal: may start cooperation with an SEO agency, which will handle all the activities related to it, hire an SEO specialist and at the same time work with an agency or rely exclusively on in-house SEO. How to recruit an SEO expert when nobody in your company has experience and knowledge in that field? Who would be able to assess the competence of a candidate?

Almost 88% of companies run or want to run company blogs. The remaining ones focus on creating e-books, podcasts, newsletters, or infographics. It shouldn’t surprise us any longer – after all, everybody continuously states that content and context are kings. So what should you do to ensure that your business benefits from these two elements as much as possible? What are the 8 most common content marketing mistakes you need to avoid to succeed and prevent wasting your budget? How to make your company’s content a real lead generator?

Do you remember that at the turn of the first and second decade of the 21st century marketing specialists believed that the era of websites was coming to an end and they were persuading business owners to “move” their content to Facebook and Instagram? Social media were predicted to take over the legacy and effectiveness of websites. Larger and smaller companies stopped paying for domains and decided to invest in their Facebook profiles. Did they back the wrong horse?