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How to Increase Sales? 12 Reasons for the Lack of Conversion at Your Store

How to Increase Sales? 12 Reasons for the Lack of Conversion at Your Store

You have an online store and you want it to grow. You decide to hire an SEO company, run Google Ads campaigns and thoroughly handle your social media. Consequently, your position in the search results and the traffic on the website is growing but despite of all these actions, you still don’t have any tangible benefits. Does it ring a bell? Don’t worry, in this article we’ll explain you why your store doesn’t have the expected conversions and what should be done to increase sales. Enjoy the read!

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Domain Authority and its Trust Level – What does it Affect?

Domain Authority and its Trust Level – What does it Affect?

Website positioning consists of many factors which aim to improve site visibility in search results. One of the mentioned factors is domain authority (DA) worked out by Moz, which simply means the search engine ranking score. During analyzing a website, Moz’s algorithm takes many parameters into consideration and determines the competitiveness of the entire domain. Now, you will learn what exactly the domain authority is and what is its role. Keep reading!

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rel = canonical. What are Canonical URLs for?

rel = canonical. What are Canonical URLs for?

Content duplication has never been appreciated, neither in the real, nor in the virtual world. Google crawls track down any illegitimate on-site content duplication fast, consequently giving the manual penalty of a significant search engine rankings decrease. That’s two steps from a heavy traffic loss. One way to fight on-site content duplication is canonicalization. Can canonical link element be applied on your website and how to do it? Keep reading!

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Marketing Consultant - Grzegorz

Grzegorz

Marketing Consultant

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