How Important are Google Reviews for SEO?
Very important. You see, online reviews for SEO don’t just tell a story to your potential customers but also to search engine bots that are trying to understand what your website is all about.
Read more Effective copywriting in Google Ads
If you want to reach and attract potential customers, you need to provide them with valuable, attractive and engaging advertising texts that meet Google’s editorial requirements. Keep reading our article if you’re wondering how to write a compelling ad or how to improve CTR and quality score of your Google Ads.
Read more9 Types of Keywords in SEO You Should Consider
Choosing keywords for SEO should start with strategic keyword research – this usually involves taking into account the volume of monthly search and the competitiveness of your potential target keywords in terms of search and paid difficulties. But it doesn’t end with such an analysis; knowing which types of keywords in SEO to target is what will set you apart from your competitors.
Read moreTop Global SEO Events You Should Attend in 2020
SEO events are one of the most effective ways to learn and experience updated search engine optimisation methods and techniques from the experts while growing your network – and if you add the opportunity of learning from SEO specialists around the world, it would be an incredible advantage to your skillset and your business.
Read morePersonalizing Your Facebook Ads
Today, Facebook is one of the most important mediums for online advertising. As the competition operating on this platform is getting bigger every year, it’s worth spending some time to fine tune your advertisements published there. In today’s article you’ll find out why user personas are so important and how to create them. You’ll also learn the secrets of effective advertising and creative management.
Read moreTaking First Steps in E-Commerce
The e-commerce industry is developing much faster and dynamically than traditional companies. Brands which operate online can be really successful and that’s why it’s essential to know how to design a website that will operate properly from its very launch.
Read moreVoice Search Optimization: Do You Need It?
Artificial Intelligence is advancing rapidly that it now allows you to search about everything under the sun – through voice command rather than requiring you to type on your keyboard, which usually takes more time than speaking to your device. With this, the digital world became ever-evolving that voice search affects SEO on a whole new level.
Read moreSEO for News Websites
SEO can be lucrative not only for e-commerce but also for the media industry. However, conducting an SEO process for news websites is a completely different kettle of fish than doing SEO for a dress shop.
Read moreHow To Get Repeat Customers In E-commerce?
Acquiring new customers is extremely important in e-commerce. However, having regular and loyal customers is equally significant. So how to attract repeat customers, gain their trust and stay in a positive relationship with them? Keep reading!
Read moreUser Personas in Marketing and SEO
Without a shadow of a doubt, consumer expectations regarding website content are getting higher and higher. Therefore, product descriptions need to be so valuable that after taking a look at the product and the text accompanying it, users will know that this is the right thing designed especially for them. You’re already aware that getting to know the target audience is the first step to successfully select appropriate ads. So now it’s time to name your users. Who are your personas?
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