Category: E-commerce

In this category you will find entries on e-commerce, both those in the field of SEO and paid Google Ads. Learn how marketing for online shops works and how to grow your business and become visible on the Internet and gain more customers.

SEO in Belgium. How to Improve Your Rankings?

SEO in Belgium. How to Improve Your Rankings?

The Kingdom of Belgium is a country with more and more people shopping online. Therefore, the local e-commerce can be impressively profitable. However, if you want to surpass the competition on the market, you need to take care of the rankings and invest in SEO. Our today’s entry should put you in the picture about the Belgian market and give you the idea whether it’s possible for you to succeed there.

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Why to Use Redirects and What Are Their Types?

Why to Use Redirects and What Are Their Types?

Changes in the structures of URLs, errors resulting from deleting subpages and duplicate content because of the same texts published at different addresses, for example after implementing SSL, can negatively affect how the search engine assess the website. But above all else, hindered access to content discourages users. That’s why it’s worth using redirects in order to make browsing the website easier.

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How to Properly Index Products on Filter Pages?

How to Properly Index Products on Filter Pages?

Online shopping with hundreds or even thousands of goods can be really tiresome, just like searching the shelves in a shop to find a particular product that you aren’t even sure where to look for. That’s the moment when product filters come in handy – thanks to them you can easily find the necessary item. In our today’s article you’ll find out how to correctly index product filters so that they positively influence SEO.

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Product Unavailable – How to Deal With it Without Ruining SEO?

Product Unavailable – How to Deal With it Without Ruining SEO?

Selling goods is the primary goal of every online store. However, just as in the case of brick and mortar shops, a given product may sometimes be temporarily unavailable in assortment of online shops. If a particular item isn’t accessible, a customer comes to a shop and simply doesn’t have the opportunity to purchase it. However, there is a slight difference when we consider online stores because even if products are unavailable, they’re still displayed on the website and visitors can choose to buy them. In our today’s entry you’ll find out what to do if a given product is unavailable and how not to lose the valuable traffic that led to a specific subpage.

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Sports Industry vs. SEO – How to Improve the Visibility of Your Website

Sports Industry vs. SEO – How to Improve the Visibility of Your Website

It’s natural that when you decide to open an online store with sports equipment and accessories you want to sell as much as possible. As it’s commonly known, a considerable part of the Internet traffic results from Google search queries. Therefore, if you’re thinking how to attract customers to your website, focus on achieving top possible positions when it comes to key phrases in Google.

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Google Search Console Messages – Do You Need to Worry?

Google Search Console Messages – Do You Need to Worry?

Recently, people using Search Console services are constantly being informed about various “issues” relating to their websites. Even if you receive an email starting with “a new problem has been detected”, don’t get panicky! The “issue” doesn’t always have to mean the mistake, in many cases it may only be a suggestion helping you to check whether the website operates properly. In today’s entry we’ll share with you what the messages can be related to and where to look for help in solving any possible difficulties.

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SEO in the United Arab Emirates

SEO in the United Arab Emirates

In recent years, the Middle East became attractive for entrepreneurs who seek new ways to grow their businesses. At the same time, the United Arab Emirates, one of the richest countries in the world, has been perceived as oil- and gas-based economy for a long time now. It’s worth taking into account, though, that the economic structure has undergone a significant transformation and, since recently, also becomes competitive in other market segments. These changes favour international investors, who can now benefit from doing business in the Emirates.

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SEO in Denmark – Where to Start?

SEO in Denmark – Where to Start?

Does SEO in Denmark and entering the Danish market make sense? In order to be able to answer this question you need to find out more about the nature of an average Dane. Knowing how Danes spend time on the Internet, what they are interested in and which websites they visit the most frequently will not only give you the answer to the mentioned question but it’ll also make it easier for you to form an opinion. Keep reading our today’s entry and find all the necessary information in a nutshell.

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International SEO
Head of Growth  - Jacek

Jacek

Head of Growth

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