Category: E-commerce

In this category you will find entries on e-commerce, both those in the field of SEO and paid Google Ads. Learn how marketing for online shops works and how to grow your business and become visible on the Internet and gain more customers.

How to Lose E-commerce Customers in 5 Seconds?

How to Lose E-commerce Customers in 5 Seconds?

Various research clearly indicates that even from 40% to 70% of all online transactions aren’t finalized. Why? Why do you lose your ecommerce customers and why do they choose your market rivals? Keep reading to see how to deter e-commerce customers in a few seconds and what to do to increase the number of purchases finalized in your store.

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Building Customer Loyalty On-Site – SEO For Improving Sales

Building Customer Loyalty On-Site – SEO For Improving Sales

Improving sales with the help of SEO, and building a loyal customer base, is no easy task. Running a successful e-commerce business is all about learning and implementing robust SEO techniques that can get you noticed online, convert more prospects into loyal customers, and ultimately increase sales. If you are thinking about how to increase sales online and build customer loyalty on-site, then you’re in the right place! Read on to find out more.

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The Greatest Challenges Faced by Online Store Owners

The Greatest Challenges Faced by Online Store Owners

The e-commerce industry is continuously developing and the pandemic has only contributed to intensifying the digitalization of trade. Already today as many as 73% of people buy online. Different brick and mortar stores, including those belonging to huge sales networks, are being closed. More and more shoppers prefer e-commerce stores.

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Cross-Selling & Up-Selling – What To Choose?

Cross-Selling & Up-Selling – What To Choose?

Cross-selling and up-selling are two completely different sales strategies aimed at achieving maximum profits in an e-shop. What do these terms mean? Which solution should you choose to increase conversion? Or maybe implement both strategies at the same time? We will give you a hint!

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E-commerce Conversion Rate Optimization

E-commerce Conversion Rate Optimization

Opening an e-commerce store is just the beginning of an online selling adventure. Achieving your objectives requires focusing on a few elements that affect the conversion rate of your online store. So what to do to ensure that the majority of your website visitors turn into your customers or clients?

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Benefit-Driven Language. How To Use It In E-commerce?

Benefit-Driven Language. How To Use It In E-commerce?

To attract customers’ attention, arouse their interest and desire, the need to have and initiate the conversion, action – this is the fundamental basis of marketing, known as AIDA (Attention – Interest – Desire – Action). How to introduce this cycle to the e-commerce industry? How to use the benefit-driven language for this?

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How to Improve Sales by Monitoring Product Categories?

How to Improve Sales by Monitoring Product Categories?

Nowadays it’s hard to imagine an online store without product filtering and sorting options. The division into categories significantly helps potential customers to navigate the website and finalize transactions. But what to do if you’d like to effectively manage prices in various sections of your store? Price monitoring and automation turn out to be one of the solutions available on the market. Keep reading our article and check out how to benefit from these functionalities.

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Pop-Ups and UX – How To Make it Work for Your Website?

Pop-Ups and UX – How To Make it Work for Your Website?

Many online businesses utilize some form of a pop-up on their website to help drive sales. These pop-ups can include sale offers, newsletter subscriptions or a number of other offerings. Some users find them very annoying, but this can be down to placement and presentation since marketers know they are an effective tool. A pop-up with a good context has conversions rates of over 40%, but working with them is a tricky business. This article will help you understand how you can make pop-ups UX work for your website.

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Customer Journey Map – How it Contributes to Boost Conversion of Online Stores

Customer Journey Map – How it Contributes to Boost Conversion of Online Stores

The customer journey map is one of the most valuable business tools available to online retailers. You may lose out on sales if you are not focused on creating a customer journey map that truly converts. Customer journey optimization, based on mapping, results in more conversions, revenue, and long-term loyalty. In this article, we’re going to learn more about customer journey mapping in eCommerce and how it contributes to boosting the conversion of online stores.

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10 Reasons for Shopping Cart Abandonment

10 Reasons for Shopping Cart Abandonment

Do you know that only one-third of all customers make the payment right after putting an item to their shopping cart? It’s estimated that on average 68% of internet users don’t finalize their transactions at all. Obviously, it’s as clear as day that e-commerce companies aim at minimizing this rate to the minimum.

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Senior SEO Specialist - Paulina

Paulina

Senior SEO Specialist

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