Category: E-commerce

In this category you will find entries on e-commerce, both those in the field of SEO and paid Google Ads. Learn how marketing for online shops works and how to grow your business and become visible on the Internet and gain more customers.

KPIs for E-commerce – Key Performance Indicators for Online Stores. What’s Worth Measuring?

KPIs for E-commerce – Key Performance Indicators for Online Stores. What’s Worth Measuring?

Every business strives to achieve its goals. Therefore, you should regularly monitor whether your objectives are met. If so, the enterprise is going in the right direction. The situation looks the same for the e-commerce industry. To measure the effectiveness of your actions, you need to determine KPIs, meaning key performance indicators. So what are KPIs for e-commerce?

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Audiences. Google Analytics Guide

Audiences. Google Analytics Guide

Are you wondering if your site is visited more often by women or by men? Or maybe you would like to find out from which devices or locations your website is most often reached? In today’s article, we will tell you what information about the audiences you can find in the Google Analytics tool!

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What to Keep in Mind When Moving Your Business Online?

What to Keep in Mind When Moving Your Business Online?

If you run a traditional store, you should consider moving your business online. The number of Internet users and buyers increases every year. All of this results from the rapid ecommerce development. 2020 has been an unusual year for all online store owners – the ongoing pandemic additionally attracted people to online offers. That’s why you shouldn’t hesitate – move your business online and learn what to remember about.

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How to Create Online Stores with E-commerce Website Creators?

How to Create Online Stores with E-commerce Website Creators?

The e-commerce market is constantly expanding. Every year, more and more people become avid online shoppers. Consequently, creating an online store definitely sounds like a good business plan. So what tools can you use to set up an e-commerce store? In today’s entry, we’ll tell you how to benefit from website creators.

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Assisted Conversions. Google Analytics Guide

Assisted Conversions. Google Analytics Guide

Increased visibility in search results and website traffic – that’s certainly what every website owner wants to achieve. However, it is only a way to reach the most important goal, that is, conversion. If you want to continuously monitor whether all your goals have been achieved, you can use conversion and assisted conversion reports as well as an attribution model comparison. Let’s find out why it is so important and what to pay attention to.

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How to Convert Your E-commerce Visitors Into Customers?

How to Convert Your E-commerce Visitors Into Customers?

Due to the ongoing coronavirus pandemic, we can observe an increasing number of potential customers who used to perceive online shopping as black magic. Many people are still learning how to operate in the online world. Maybe recently you’ve noticed increased traffic to your website and decreased conversion rate? Statistically, more users browse your offer but fewer of them finalize the transaction.

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How to Do SEO for the Footwear Industry?

How to Do SEO for the Footwear Industry?

Whether there is an economic crisis or not, everyone buys and will buy shoes. The footwear industry is one of the largest and fastest-growing sectors of the e-commerce market. Its development is influenced by the growth of online sales as more and more people search for stores, products, and use price comparison engines. This is why more and more shoe retail stores use SEO services.

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SEO Specialist - Asia

Asia

SEO Specialist

My client from the footwear industry tripled website traffic in just 3 months of cooperation.
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