Category: UX

Effective online marketing requires a comprehensive approach and a well-thought-out strategy. The same applies to SXO, meaning Search Experience Optimization. What is it? Why do you need it and how to refine the search experience to attract more customers? Keep reading to learn more!

UX has been gaining increasing popularity both in the field of design and marketing. Also in the SEO world, the factors influencing user experiences when browsing websites are becoming more and more important. UX is a very broad concept that is constantly subcategorized even more. One of these subcategories is UX writing – what is it and what does it have to do with SEO?

How to benefit from UX rules when doing SEO? Is it possible to find a happy medium between positive user experience and satisfactory website positions in the search results? Keep reading our entry to learn answers to these and other nagging questions.

Over the last decade, SEO has changed dramatically. For years, people have mistakenly thought that in SEO only rankings or link building count. They couldn’t be more wrong! Currently, Google’s algorithms are far more sophisticated and user-oriented than ever before and this makes UX also one of the factors contributing to positions in the search results.
In this article, I will show you why you should take care of user experience to achieve great success with your SEO. It is time to discover how to make UX and SEO work together!

Many online businesses utilize some form of a pop-up on their website to help drive sales. These pop-ups can include sale offers, newsletter subscriptions or a number of other offerings. Some users find them very annoying, but this can be down to placement and presentation since marketers know they are an effective tool. A pop-up with a good context has conversions rates of over 40%, but working with them is a tricky business. This article will help you understand how you can make pop-ups UX work for your website.

The main goal of CTA (Call to Action) is to encourage users to interact. So how to design perfect CTAs that will improve your conversion rate? Especially for our readers we’ve prepared a guideline discussing the secrets of Call To Action buttons. Keep reading and see what elements you should focus on!