With so many content management platform options available, it’s best to take a step back and look at your company’s needs. Every business is unique – with distinct challenges, industry environments, and market forces. And each CMS is unique as well, with its own approaches and SEO techniques. And if Wix CMS is your preferred service, you’re in the right place to learn about implementing SEO for a Wix website.
SEO for Wix The Right Choice?
Wix is not just one of the world’s top-tier website creation and hosting services, but Wix also features a robust set of SEO tools built into each website. So, with the right know-how and experience, an SEO specialist can take advantage of Wix and maximize your site’s SEO possibilities. Features like their ease of use, complete web hosting, and dedicated tech support, make Wix a stellar choice for your business website. And SEO for Wix tools will help boost your site’s online presence and help foster your brand recognition.
If Wix is your CMS choice, then you need to know how to run SEO for Wix websites. There’s no single SEO process solution that fits everyone. Each company has unique needs, market demands, and even website conditions. Another important SEO factor, of course, is what CMS the website is based with.
Below are the steps that make up a well-prepared SEO process for Wix. Pair these with consistent commitment and careful data analysis, you’ll be on your way to greatly improving your Wix site performance.
First, you have to set up your site in the Wix CMS. Choose the right setting and check how your website is indexing, and whether the robots.txt file is well formatted. Keep in mind implementing the correct site map and don’t forget to integrate analytical tools like Google Analytics and Search Console.
Analyze and select keyword phrases you want your website to visible for. You can choose from generic phrases (those will have a high search volume but also a fierce competition- it’s hard to achieve high positions) or go with long-tail keywords (the specific search queries with a better chance to take positions at top3). If you’re operating locally, there are also local keywords you can choose as business-relevant. Whichever you choose for your SEO for Wix strategy – keep in mind monitoring them and checking on your brand phrases as well!
A tip: We highly recommend focusing on long-tail keywords – while gaining high positions for more specific phrases, your generic keywords will increase their search results rank too 🙂
High-Quality Content Creation
Regardless of your website size or type of subpage – to make your site visible for your business-relevant keywords you will need high quality and optimized content. Create a dedicated text for each page making it as relevant for the reader as possible – keep in mind the content length and optimize your content using relevant keywords.
Technical Optimization of the Site
Optimization for relevant keywords is not only about implementing them in the text. You also need to take care of the technical aspects of your website. Search engine optimization for the Wix website will include also preparing a unique title, meta description, and properly structured headings for each page within your domain. All that in consideration of your SEO strategy and business goals.
Link Building Process
Last, but not least – every SEO, including SEO for Wix, needs a high-quality off-site process. Plan your link building campaign, and create a solid base of referring domains that will deliver quality traffic to your site. In this case, you shouldn’t try to do as many links as possible. Instead, focus on creating high-quality and relevant backlinks to your site directing users to your website from topically-related and high-authority domains.
Delante has been a trusted SEO partner. They’ve helped us clean up and optimize our site so we can begin getting the traffic we deserve.
While SEO for Wix may not be the easiest due to a poorer availability of plugins dedicated to this specific CMS, there are a few ways to work it out. With a help of Wix SEO options and external tools, there’s still hope to run a successful SEO process on Wix. Try these:
Wix SEO Wiz
Even though Wix is quite a hermetic system, users are provided with a dedicated SEO plugin that can be used only with this particular CMS. This solution has three main features that are keyword research tool (along with the option to check the competitiveness of the phrase), allowing users to index their site quicker, and an SEO how-to videos library.
With Wix SEO Wiz you won’t do anything crazy in terms of SEO optimization, however, it will definitely do for small websites. The plugin allows you to optimize your title, and description and preview the changes in SERP.
Even though we don’t have much of a choice when it comes to Wix plugins there are still plenty of external tools that can boost your SEO for Wix experiences. First, the very base of your site analytics – is Google Analytics. The most popular website monitoring system available for free will let you keep track of your domain’s performance. Make sure integrating your site with GA is the first step after you set it up!
Google Search Console
Another free tool from Google corporation. This one goes hand in hand with Google Analytics, giving you a bigger picture of your site’s performance. In GSC you will learn about your website visibility in search, how many clicks it gets and what keywords are matched with your subpages. You can use it to check if your SERPs optimized in Wix SEO Wiz are doing the work.
Here comes a must-have tool for every website owner that tackles SEO activity. This tool is available for free in a basic version (the paid one is not necessary but offers a lot of great features). In Ahrefs you will be able to check your website parameters and how your site’s authority changes over time. You can also track your competition.
A true all-in-one tool that will give you a great insight into your SEO for Wix effectiveness and allow you to do massive research for further SEO activities. It offers visibility monitoring, keyword researching tool, backlink gap tool, huge amount of competitor analysis tools – make sure to check it out.
Delante is listening to clients’ needs and making sure to understand the core of the business. We value direct contact with SEO specialists. They consider the entrepreneurial point of view, address it in the strategy, and come up with a solution that contributed to the growth of our traffic and visibility.
Now, time for the big question: How much does SEO for Wix cost? Let’s see.
Specific pricing for the Wix SEO process is hard to estimate. An SEO campaign is a complex process and pricing will depend on many factors, such as:
Previous SEO activity on the website
Current website position
Competitiveness of chosen keywords
Market and industry
Competitors’ online activity
Pricing for a Wix SEO campaign falls between $1,000 to $2,000. However, the exact budget is individual to each client and their individual needs. This ensures our SEO for Wix will deliver the best results.
After everything is planned and we agree on the exact budget, our SEO specialists start the work. How do we allocate your money then? It changes over time, depending on the cooperation stage. In the beginning, we usually use our own resources to kickstart your SEO process and deliver quicker results. During this stage, the majority of the budget will go to crucial website analysis like SEO Audit. Later on, we will relocate the money to areas that will need it the most at a given time. Such flexibility allows us to shape Wix SEO strategy as we work with your website & react to any sudden changes in performance. Result? Bringing you the best results possible.
Here’s what the budget allocation looks like over time:
1st month of cooperation
3rd month of cooperation
We see a meaningful growth in Google traffic and visibility. I can feel that my business is important for Delante.
Digital Marketing Manager
Our SEO for Wix Gets Recognized in Global Awards
Not sure if you want to try our help with SEO for the Wix website? We can assure you we know how to make your website perform better. Not only do we have experience with Wix-based websites on our side, but we have proof it works! Our process are getting recognized in international awards, year by year. Here are a few examples:
Wix is one of the world’s most popular web hosting and design tools. When it comes to CMS, Wix operates differently than other more traditional Content Management Systems. Wix has CMS components and functionality built right in that allow for basic CMS functionality.
Wix is an easy-to-use, drag-and-drop web design platform with almost limitless customization options for building and maintaining your company’s website. With a ton of tools, plugins, and templates to choose from, including CMS functionality.
Who’s Wix CMS for?
Wix is a great platform for smaller to medium-sized businesses. With its ease of use and simple CMS functionality, Wix CMS is a great option for building your first online store. And with so many options and tools, Wix will grow with your business as you ramp up and take it to the next level. You can use one of the hundreds of Wix templates or customize your own.
To help you decide if Wix is the best choice for your business, here are some key pros and cons of the Wix content management system.
Pros of Wix CMS
Let’s start with the advantages of Wix CMS. Even though it has a rough start in the SEO world, Wix has a few pros that will make it a good CMS to invest into.
Let us know your website would use some SEO. Fill in the contact form. Don’t forget to leave the URL and the preferred method of contact. Expect to hear from us within 48h.
Here’s when we learn about your current hurdles and business goals. Also, we present you with an initial action plan for your website.
We run SEO analysis
At this stage we run an in-depth analysis of your website. Having all the details, we map out the fastest route to meet your goals that can be achieved through SEO.
Your SEO plan is ready!
You get your fully-customized SEO plan with the pricing options. We go through all the stages together, so that you have the full picture of how the SEO strategy is going to improve your website ranks.
Then, it’s up to you – will you be ready to skyrocket your growth with our SEO?
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