Local SEO Services

Struggling to promote your local business online? Local SEO services can be your way to stand out from competitors and become visible in search results!

Why Choose Us as Your Local SEO Company?

SEO audit & keywords research

Website development for local services

Optimization for local keywords

Local link-building

Google My Business profile creation & optimization

Bartek Kubala - SEO Specialist

Bartek Kubala

SEO Specialist

Let’s talk about how to improve your local visibility!

Get Your Personalized Local SEO Offer

Local SEO Services
Is It for You?

Local SEO helps users find products and services offered in their area. When analyzing pages to display, Google takes into account the place where potential consumers are at the moment of typing the query into the search box and tailors the SERPs to this place.

Local SEO is especially important for small businesses and in the service market. Thanks to using search engine suggestions, users can collect data about brick-and-mortar stores, restaurants, cinemas, medical clinics, or service establishments.

A strategy based on local SEO allows local businesses that don’t use other forms of online advertising to rank high for specific local long tail phrases. Thanks to it, they’re displayed to potential consumers. It’s worth remembering that an effective local website should be functional and adapted to mobile devices.

Why Do You Need Local SEO Services
for Small Businesses?

Did you know that almost 46% of queries entered into Google are local searches? It’s worth noticing that even if we enter a pretty common daily search, there is a huge probability that Google will show us some local businesses.

From 2017 to 2019, the number of searches with the phrase ”near me today/tonight” increased by 900%. These figures alone show that local SEO is worth the hustle, especially if local businesses operate in highly competitive industries and want to reach potential customers.

Google provides geographically-related results based on:

  • Proximity
  • Relevance
  • Prominence
  • What does it mean for your business?

    If you have optimized local business listings and you’re close to users entering a local query into the search box, there is a greater probability that you can be found by potential buyers.

    What are the benefits of local SEO for your business?

    • high positions in the search results for local searches
    • increased web traffic and more leads
    • better conversion rates
    • higher revenue
    • better brand awareness and recognition
    • more loyal local customers
    • lower advertising costs

    Delante is responsible for SEO for 4 of our European domains (DE, ES, IT, FR). It’s convenient to have one point of contact for all those processes. We definitely see a steady growth in our online visibility.

    Agata Jasinska

    Agata Jasińska

    General Manager

    Why Delante Should Be Your
    Local SEO Agency

    Delante has experience in working with local businesses in many different industries. We work with hotels, medical clinics, art galleries, and many more. No industry scares us! Thanks to our experience in over 20 countries we know how to manage local markets all over the world. If you choose Delante as your local search engine optimization company, no matter where you operate, we will help you conquer the market!

    When will you see the results of your individual local SEO strategy? At this point, you need to know that SEO takes time to bring the full results. However, it’s definitely worth the wait as its results last long term. The first effects are usually visible about 2-3 months after the local SEO kicks off. You’ll notice an increase in your site’s visibility. Then the organic traffic will grow and eventually it’ll bring better conversion rates.

    seo effect

    Still have some doubts? Check our clients’ reviews!

    What Our Clients Say

    Get a free quote

    What Business Can Benefit
    from Local SEO Services?

    Not sure if your business needs local SEO optimization services?
    Check out a few examples of businesses that can benefit greatly from local SEO!

    Medical Services

    If you run a clinic, local SEO is perfect for you. Most patients searching for service providers use phrases combining the service name + location. Phrase near me is also commonly used, especially in urgent situations. “Dentist near me” is a perfect example.

    Bars & Restaurants

    The hospitality sector is developing at a rapid pace. Companies that want to stay in the business need to constantly obtain both new and returning customers. As bars and restaurants usually operate on a local level, quality local SEO will help them reach more potential customers and gain a competitive edge over their market rivals.

    Hotels

    Hotels are also a part of the hospitality sector. It’s a perfect example of an industry that can greatly benefit from local SEO services. After all, hotels are tied to a specific location. Consumers often search for accommodation by typing the name of a place + hotel/accommodation, etc. Listing on sites like Booking is also a part of local SEO activities.

    Real Estate Agents

    If you operate in this sector, you probably know how hard it is to rank high for generic keywords like “apartments for sale”. Developing pages and listings that target specific locations and optimizing them for relevant long tail keywords is the only way to be noticed.

    Chains

    Gyms, shops, hotels, restaurants, etc. that operate as a part of a chain can also benefit from local SEO. After all, they are tied to a specific location. No one is going to drive to the next city to get to their favorite chain, so make sure users know about the local option. You can only achieve that with local optimizations.

    Other Service Providers

    Pet services, cafes, law offices – virtually any business owner who operates in the local market can benefit from local SEO. Keyword research, a proper strategy, on-site and off-site activities will increase the reach of companies that offer products or services in specific locations.

    What Will You Get When You Choose
    Delante as Your Local SEO Company

    Dedicated team of international SEO experts

    SEO Specialists team experienced in local SEO

    local seo targeted strategy by seo sem company

    SEO strategy tailored to local SEO specificities, your company’s goals, and the highest SEO standards

    High-quality content focused on conversion created by experienced copywriters

    Monthly reports to keep you updated on the whole local SEO process

    Easy communication via popular online channels, in English & aligned to time zones

    technical seo services by seo sem agency

    Professional technology stack for the best analysis and process management

    Poor internal linking affects SEO indexation

    A solid base of link sources tailored to your industry and location, and manually created high-quality links

    A dedicated SEO specialist. No account managers, you work directly with the person responsible for your website optimization

    We wanted a company with a great SEO strategy and attention to detail and that’s what we got with Delante! We’re getting the results our new company wanted when we first started!

    Sandra Mercado

    Co-Founder

    Delante’s Local SEO Services
    How Do We Do It

    Initial SEO Audit
    We analyze your website and determine areas to improve it for better local SEO performance

    Keywords selection

    Local Keywords Selection
    Together we choose keywords with the best potential for your industry and location

    Strategic Action Plan
    Based on SEO audit and keyword analysis we prepare a detailed local SEO strategy

    Delante SEO indexer tool

    Technical Optimization
    We start working on your website. We optimize it on our own or in cooperation with your developers – you choose.

    website ranking

    Website Development for Local Services
    We prepare separate pages for each location you operate in

    Website Optimization for Local Keywords
    We optimize your website for chosen local keywords

    NAP on the Most Important Sites
    We incorporate name, address and phone number on your most important sites

    Link-building services

    Local Link-building
    We support the SEO process with manually created links from quality domains to build your site’s link profile and authority

    Content Plan Creation
    We prepare an individual content plan and take care of high-quality content creation related to your industry and location

    Review & Reputation Management
    We take care of your reviews and your reputation online by creating a strategy to generate more reviews and respond to positive and negative reviews

    Google Business Profile Creation & Optimization
    We create and optimize your Google Business Profile to bring the most value out of it

    Unlimited number of pages for SEO indexing service

    Monthly Reporting
    Each month we provide data-packed reports that show the Local SEO services’ effectiveness and summarize our work

    Delante is listening to clients’ needs and making sure to understand the core of the business. We value direct contact with SEO specialists. They consider the entrepreneurial point of view, address it in the strategy, and come up with a solution that contributed to the growth of our traffic and visibility.

    Nikos - EDUopinions

    Nikos Filippakis

    Co-founder

    Local SEO Effects
    Our Clients’ Success Stories

    We could describe our processes for hours, but we know that the best way to show you how they work is to give you real-life testimonials. Below, you’ll find the result of the local SEO service for one of our clients.

    Zakrzewscy Clinic is a local business, that operates within the Silesian voivodship in Poland, and is headquartered in Katowice. It specializes in aesthetic medicine, dermatology, and laser therapy. We started working together at the beginning of 2018. One of the first things we did was transfer the site to a new domain.

    After 8 months, the site was displayed 27 880 times in search results:

    After 2 years of cooperation the visibility continues to grow:

    Get a free quote

    Our Awards

    Award - Global Search Awards 2023 Award - Global Agency Awards 2022 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Deloitte 2021 Award - Global Digital Excellence Awards 2022 Award - Global Search Award 2022 Award - IPMA Award - US Search Awards 2021

    How Much Will
    Local SEO Optimization Services Cost

    When you decide to cooperate with a local SEO company, one of the first things to consider is how much will you have to pay for the process. The answer is not that easy – it depends. Here are the factors that may impact the final price of local SEO:

    SEO Approach

    What elements of the local SEO do you want to entrust us with?

    Keyword research for wordpress seo

    Current Local Keyword Ranks

    How does your website currently rank for relevant local-related keywords?

    Website quality local SEO services USA

    Keyword Competitiveness

    How competitive and “difficult” to rank for are local keywords you selected?

    Local seo services by seo sem agency

    Local Competitors’ Activity

    Are your main competitors engaged in local SEO activities? What is their online marketing strategy?

    woocomerce wordpress seo

    Local Market Characteristics

    In what market does your local business operate? What’s the competitiveness of your business in this region?

    Domain History

    What’s your domain’s history? Were there any black hat strategies that would affect a local SEO process?

    Website Quality

    What’s the current state of your website? What CMS is your website built on? Is it loading fast? What are the edition options?

    Expected Results

    What are your expectations regarding local SEO results? Are there any specific targets you want to reach?

    We know there’s a lot to factors in when calculating local SEO price. To give you some specifics, usually, the price for the process varies from around
    $ 1000 – 5000.

    Get a free quote

    How Do We Calculate
    Local SEO Costs at Delante

    Every website is evaluated individually to ensure the best results.

    At Delante, every budget is set up for each client individually, so we can make sure it will cover all the crucial elements and will contribute to the best results. Often, our clients decide to start the process with lower budgets and raise it up when they notice the effectiveness.
    So, how do we spend the client’s budget when managing the SEO process for the local business? Usually, how we allocate the money depends on the stage of the process.

    During the first month, we tend to add our own resources to ensure better kick-off of the process, while the majority of the client’s budget goes to crucial website analysis like an SEO audit. Later on, the money will be reallocated to different process areas according to the website’s current needs. It’s the flexibility that allows us to shape local SEO in a way that will bring the best results.

    Here’s an example of local SEO budget reallocation over time:

    seo usa services 1st month

    1st month of cooperation

    3rd budget ratio

    3rd month of cooperation

    Technologies

    Screaming Frog Google Analytics Google Trends Ahrefs Majestic SEO SpyGlass SEOprofiler GTmetrix MOZ Clusteric Semrush Search Console Tag Manager

    How to Do Local SEO

    Would you like to learn more about doing local SEO? Especially for you, we’ve prepared a list of tips and must-have activities that will help you optimize your website for local keywords.

    Table Of Content

    What is Local SEO?

    As we’ve already mentioned, local SEO is the process of optimizing your website and planning both off-site and on-site strategies to increase your page visibility in the local organic search results for location-specific queries.

    Local SEO usually comes to the rescue of businesses that have a physical location. These include restaurants, bars, clinics, pet services, law offices, chain stores, or any other service or product providers that operate in a given city or region.

    What are the  Benefits of Local SEO?

    With local SEO, you can increase your visibility in the organic search results for long-tail, location-specific keywords. This way, people who search for given services or products in their area come across your brand.

    Making sure that your listing in Google is appealing will give you the opportunity to stand out and get local customers.

    What are the Other Benefits of Local SEO?

    • high positions in the search results for local searches – if you operate in a highly competitive industry, it might be infeasible for you to compete with tycoons in your sector. However, optimizing your website and listings for local, specific, and long tail keywords gives you a chance to rank higher for these phrases and reach potential customers who are determined to finalize transactions.
    • increased web traffic and more leads – higher positions for local keywords and an active Google My Business listing is a great way to attract more website visitors. If your business is shown both in Google Maps and in the search results, the chances are that people will visit your website, and choose your offer if it appeals to them.
    • better conversion rates – even though optimizing your website for specific long tail and local keywords means that you may reach fewer recipients, the truth is that people who enter such queries into Google are far more likely to make a purchase (if you run a store), book a room (if you’re a hotel owner), or visit your venue (if you have a restaurant or other type of a local business). Approximately 28% of local searches end with a purchase. This means that a well-thought-out local SEO strategy can help you improve your traffic, and conversion rate.
    • higher revenue – did you know that even 72% of potential customers who search for a local business decide to visit a venue that is located a maximum 5 miles away from their current location? If you’re within these 5 miles, yet your business isn’t displayed in the local search results, you’ll miss the boat.
    • better brand awareness and recognition – even if potential customers don’t choose your listing the first time they come across it in Google Maps or local search results, they’ll learn that your company exists. Improving your brand awareness and recognition is crucial, because the next time someone is looking for a local restaurant or a hotel, they may remember your business, attractive photos, and prices. Consequently, they’ll choose your offer right away.
    • more loyal local customers – approximately 56% of local companies haven’t claimed their GMB listings. This means that doing it gives you a competitive edge over half of your market rivals. Why do we think so? Because poorly developed Google My Business listings don’t inspire trust. Consequently, potential customers who come across them in the search results will probably choose the offers of businesses that provide photos, reviews, links, prices, directions, and more.
    • lower advertising costslocal SEO doesn’t cost an arm and a leg. In fact, it’s one of the most efficient ways to reach high positions in the organic search results. Although optimizing your website and managing business information in GMB listings and other directories is time-consuming, it can be done for free and brings outstanding results. This makes local SEO a cost-effective online advertising solution.
    Let’s work on your local visibility!

    How Does  Local SEO Work

    Are you wondering how local SEO works? Unsurprisingly, there are a few important factors that determine the positions in the local search results. Therefore, if you want to boost your rankings, you should focus on the following elements:

    • Google My Business
    • Google My Business Categories
    • The proximity of Address to Point of Search
    • Physical Address in City of Search
    • Reviews
    • Links

    Use them to convince Google that your website, as well as products or services, can be trusted and should be displayed to users entering related queries into the search box.

    We’ll discuss each of these elements and tell you how to properly optimize your offer in the subsequent part of the article.

    How to Do Local SEO <br>10 Tips to Achieve Success

    If you’re planning to include local SEO in your marketing activities, here is a list of things you should keep in mind:

    1. Google My Business Profile

    Google My Business profile is an absolute must-have for any business that has a physical location and operates within a city or region.

    GMB is a free tool that allows you to manage your business data and modify the listing displayed in the search results. Keeping your information updated, listing important products or services, taking care of photos, encouraging customers to write positive reviews and building relationships with your Google My Business community will help you rank higher in the local search results.

    Want to learn more about optimizing your Google My Business listing? We have a separate guide for you!

    2. Google Map Pack

    Google Map Pack (also known as Local Pack) are local search results that include Google Maps listings. They’re displayed when users search for local businesses.

    Let’s take the query “restaurants near me” as an example:

    local seo in serps restaurants near me example

    As you can see, after entering the query, users get not only restaurant names but also a map with highlighted locations of the best-ranked restaurants in the area.

    It’s important to mention that in the case of Google Map Pack, the results are different for different locations because they’re connected to the physical location of a person who typed in the query.

    Google Map Pack evaluates your content based on slightly different factors than traditional Google search results. Therefore, if you want to optimize your website for Google Map Pack, you should:

    • Set up a Google My Business profile and provide all the relevant information about your local business,
    • Add your business to Google Maps,
    • Include photos of your services, products, or team,
    • Get users’ reviews,
    • Make your website mobile-friendly,
    • Optimize your website for local keywords.

    To monitor your business’s visibility in Google, you can use tools like Local Rank Tracker.

    Boost your local visibilty with us!

    3. Local SEO Keywords

    Local keyword research is one of the most important elements of every local SEO strategy.

    As you can probably guess, in the case of local keywords, you should always remember your business location. This might be either a city (Kraków, New York, Berlin), your region (Tuscany, Bavaria), or even a country (USA, Italy, Germany).

    Selecting the right local keywords is crucial to ranking high in the search results and reaching potential customers who are interested in your offer.

    For keyword research, you can use available tools such as SEMrush, Ahrefs, Google Keyword Planner, and Google Trends. If you don’t want to invest in paid solutions, it’s definitely worth going through your competitors’ websites and checking related searches or suggestions displayed on Google.

    Local keywords should combine 3 elements:

    • modifier – a phrase that makes the keyword more specific and adds an additional value to it
    • core term – the most important part of a local keyword describing your business profile
    • location of your business

    Therefore, the examples would include “cheap hairdresser New York”, “luxury restaurant Toronto”, or “professional web development agency UK”.

    When choosing keywords for your local SEO process, you should remember about the search intent. In a nutshell, it’s what a user wants to get by typing in a given query into Google. There are 4 main types of search intent:

    1. informational – users want to learn about a specific topic and understand it better,
    2. navigational – users look for a specific brand or website,
    3. transactional – users want to buy something or use a service,
    4. commercial – users already know what they want to buy, but are looking for reviews or opinions to make a final decision.

    To check the search intent of a specific query you can either type it into Google and analyze the top search results, or use special tools like SEMrush.

    If you want to learn more about determining the search intent, check out our article on search intent SEO.

    4. NAPs Citations

    NAPs are a very powerful Google ranking factor that can take your local SEO to the next level.

    The acronym stands for Name, Address, and Phone number, which are the basic contact details that allow local customers to get in touch with your business.

    NAPs inform Google that your business actually exists, and helps both users and search engine robots to verify your trustworthiness. Moreover, if potential customers can’t find important information about your restaurant, hotel, or store right away, they’ll probably choose your market rivals who will give them everything on a silver platter.

    If you want your NAPs to support your local SEO, you should remember to:

    • complete all key information about your business: name, address, and phone number are obligatory in every NAP, however, if you have such a possibility, enter your homepage URL, email, description, logo, or images as well,
    • make your NAPs consistent and reliable – always provide real data, and make sure that information in different NAPs isn’t contradictory,
    • keep your NAPs updated – if you change address or phone number, update NAPs as soon as possible. Leaving your data outdated means lost traffic and revenues.

    5. Schema LocalBusiness

    Schema (also known as structured data) is a great solution that helps Google crawlers understand your website and provide users with necessary information. Thanks to it, users searching for specific products or services can see your prices, photos, or geolocation already in the search results. This can give you a competitive edge over your market rivals and attract more visitors to your page.

    When talking about local SEO, you should definitely implement LocalBusiness schema, as it can bring tangible benefits to your company.

    LocalBusiness schema should include the following elements:

    • company name,
    • address,
    • description,
    • opening hours,
    • price range,
    • geolocation,
    • homepage URL,
    • phone number,

    Find out more about Schema and how to implement it!

    6. Local Content

    Content is an important ranking factor that supports both traditional SEO and local SEO.

    56% of customers state that they search a company’s website to find accurate information about its offer. Therefore, it’s worth making sure that your page is filled with quality, diversified texts that bring value to the users. If you want to rank for local keywords, you should optimize your website for relevant phrases.

    What should you do if you run a multi-location business and operate in several cities?

    Consider preparing individual location-specific landing pages for each location. For example, if you want to get local visitors from New York, Philadelphia, and Boston, then you should create separate landing pages with unique content for each of these cities.

    A company blog is another source of quality local content. With its help, you can generate more traffic and support your local SEO.

    Planning your content calendar will help you reach potential customers at all stages of the sales funnel. If you want to increase your visibility in the local search results and be displayed for more keywords, create entries related to:

    • product/service announcements,
    • testimonials,
    • interviews,
    • industry news,
    • important events in the area.

    If you think that the blog era is over, definitely check out our article: /company-blogs-in-2020/

    7. On-Page Optimization

    On-page optimization is the next step to success. When doing local SEO, you should consider certain tasks as a priority. It’s particularly important to:

    • include a keyword in the H1 heading,
    • add at least several H2 headings to divide and organize your content,
    • make URLs short, user-friendly, and include keywords in them,
    • create alt text for all your images,
    • use HTML emphasis tags (<strong>, <em>) to mark keywords.
    • create title tags that are between 50 and 60 characters long, are unique, describe your business profile, include your location and start with the most important keyword,
    • write catchy meta descriptions that are between 140 and 160 characters, encourage users to visit your website, briefly summarize your offer, and include long tail, location-specific keywords. They can boost your CTR by 8%, the game is worth the candle!

    To learn more about on-page optimization, check out our fresh 2022 On-page SEO checklist that will help you make Google love your website.

    Grow your local business with Delante

    Summary

    Local SEO is an efficient and effective recipe for improving your position in the organic search results and Google Maps for location-specific keywords. If you run a business that largely depends on brick-and-mortar traffic, a proper local SEO strategy will allow you to reach more potential customers at low costs.

    Need help with your local SEO strategy? Consult our experts. We’ll take your traffic to the next level!

    Frequently Asked Questions
    About Local SEO

    What is local SEO vs SEO?

    When doing local SEO, we focus on long tail and location-specific phrases that will help your company rank high in the local search results and Google Maps in your area.

    On the other hand, traditional SEO aims to improve your visibility on a global or national scale. It doesn’t involve location-specific phrases and doesn’t focus on one city or place.

    Although SEO and local SEO involve many similar or same activities, local SEO uses advanced measures to help you to connect with potential customers in your area.

    Why is SEO important for local businesses?

    Local SEO allows local businesses to effectively compete with their market rivals. A properly developed strategy can help you:

    • Reach high positions in the search results for local searches
    • Increase web traffic and obtain more leads
    • Boost your conversion rate
    • Improve your revenues
    • Increase brand awareness and recognition
    • Win loyal local customers
    • Reach satisfactory results without spending a fortune on advertising activities.

    How much should I pay for local SEO?

    The costs of local SEO are determined by a number of factors such as your website condition, current positions, the industry you operate in, the number of activities, and the results you want to achieve.

    If you want to learn more, contact Delante. Our experts will be more than happy to discuss your local SEO strategy with you!

    Ready To Power Up Your
    Digital Operations?

    1.

    Book a call

    Let us know your website would use some SEO. Fill in the contact form. Don’t forget to leave the URL and the preferred method of contact. Expect to hear from us within 48h.

    2.

    Let’s chat

    Here’s when we learn about your current hurdles and business goals. Also, we present you with an initial action plan for your website.

    3.

    We run SEO analysis

    At this stage we run an in-depth analysis of your website. Having all the details, we map out the fastest route to meet your goals that can be achieved through SEO.

    4.

    Your SEO plan is ready!

    You get your fully-customized SEO plan with the pricing options. We go through all the stages together, so that you have the full picture of how the SEO strategy is going to improve your website ranks.

    Then, it’s up to you – will you be ready to skyrocket your growth with our SEO?

    Get A Free Quote

    SEO SEM Agency based in Europe