Struggling to promote your local business online? Local SEO services can be your way to stand out from competitors and become visible in search results!
SEO audit & keywords research
Website development for local services
Optimization for local keywords
Local link-building
Google My Business profile creation & optimization
SEO Specialist
Let’s talk about how to improve your local visibility!
Local SEO helps users find products and services offered in their area. When analyzing pages to display, Google takes into account the place where potential consumers are at the moment of typing the query into the search box and tailors the SERPs to this place.
Local SEO is especially important for small businesses and in the service market. Thanks to using search engine suggestions, users can collect data about brick-and-mortar stores, restaurants, cinemas, medical clinics, or service establishments.
A strategy based on local SEO allows local businesses that don’t use other forms of online advertising to rank high for specific local long tail phrases. Thanks to it, they’re displayed to potential consumers. It’s worth remembering that an effective local website should be functional and adapted to mobile devices.
Did you know that almost 46% of queries entered into Google are local searches? It’s worth noticing that even if we enter a pretty common daily search, there is a huge probability that Google will show us some local businesses.
From 2017 to 2019, the number of searches with the phrase ”near me today/tonight” increased by 900%. These figures alone show that local SEO is worth the hustle, especially if local businesses operate in highly competitive industries and want to reach potential customers.
Google provides geographically-related results based on:
If you have optimized local business listings and you’re close to users entering a local query into the search box, there is a greater probability that you can be found by potential buyers.
Delante is responsible for SEO for 4 of our European domains (DE, ES, IT, FR). It’s convenient to have one point of contact for all those processes. We definitely see a steady growth in our online visibility.
Delante has experience in working with local businesses in many different industries. We work with hotels, medical clinics, art galleries, and many more. No industry scares us! Thanks to our experience in over 20 countries we know how to manage local markets all over the world. If you choose Delante as your local search engine optimization company, no matter where you operate, we will help you conquer the market!
When will you see the results of your individual local SEO strategy? At this point, you need to know that SEO takes time to bring the full results. However, it’s definitely worth the wait as its results last long term. The first effects are usually visible about 2-3 months after the local SEO kicks off. You’ll notice an increase in your site’s visibility. Then the organic traffic will grow and eventually it’ll bring better conversion rates.
Still have some doubts? Check our clients’ reviews!
Not sure if your business needs local SEO optimization services?
Check out a few examples of businesses that can benefit greatly from local SEO!
If you run a clinic, local SEO is perfect for you. Most patients searching for service providers use phrases combining the service name + location. Phrase near me is also commonly used, especially in urgent situations. “Dentist near me” is a perfect example.
The hospitality sector is developing at a rapid pace. Companies that want to stay in the business need to constantly obtain both new and returning customers. As bars and restaurants usually operate on a local level, quality local SEO will help them reach more potential customers and gain a competitive edge over their market rivals.
Hotels are also a part of the hospitality sector. It’s a perfect example of an industry that can greatly benefit from local SEO services. After all, hotels are tied to a specific location. Consumers often search for accommodation by typing the name of a place + hotel/accommodation, etc. Listing on sites like Booking is also a part of local SEO activities.
If you operate in this sector, you probably know how hard it is to rank high for generic keywords like “apartments for sale”. Developing pages and listings that target specific locations and optimizing them for relevant long tail keywords is the only way to be noticed.
Gyms, shops, hotels, restaurants, etc. that operate as a part of a chain can also benefit from local SEO. After all, they are tied to a specific location. No one is going to drive to the next city to get to their favorite chain, so make sure users know about the local option. You can only achieve that with local optimizations.
Pet services, cafes, law offices – virtually any business owner who operates in the local market can benefit from local SEO. Keyword research, a proper strategy, on-site and off-site activities will increase the reach of companies that offer products or services in specific locations.
SEO Specialists team experienced in local SEO
SEO strategy tailored to local SEO specificities, your company’s goals, and the highest SEO standards
High-quality content focused on conversion created by experienced copywriters
Monthly reports to keep you updated on the whole local SEO process
Easy communication via popular online channels, in English & aligned to time zones
Professional technology stack for the best analysis and process management
A solid base of link sources tailored to your industry and location, and manually created high-quality links
A dedicated SEO specialist. No account managers, you work directly with the person responsible for your website optimization
We wanted a company with a great SEO strategy and attention to detail and that’s what we got with Delante! We’re getting the results our new company wanted when we first started!
Initial SEO Audit
We analyze your website and determine areas to improve it for better local SEO performance
Local Keywords Selection
Together we choose keywords with the best potential for your industry and location
Strategic Action Plan
Based on SEO audit and keyword analysis we prepare a detailed local SEO strategy
Technical Optimization
We start working on your website. We optimize it on our own or in cooperation with your developers – you choose.
Website Development for Local Services
We prepare separate pages for each location you operate in
Website Optimization for Local Keywords
We optimize your website for chosen local keywords
NAP on the Most Important Sites
We incorporate name, address and phone number on your most important sites
Local Link-building
We support the SEO process with manually created links from quality domains to build your site’s link profile and authority
Content Plan Creation
We prepare an individual content plan and take care of high-quality content creation related to your industry and location
Review & Reputation Management
We take care of your reviews and your reputation online by creating a strategy to generate more reviews and respond to positive and negative reviews
Google Business Profile Creation & Optimization
We create and optimize your Google Business Profile to bring the most value out of it
Monthly Reporting
Each month we provide data-packed reports that show the Local SEO services’ effectiveness and summarize our work
Delante is listening to clients’ needs and making sure to understand the core of the business. We value direct contact with SEO specialists. They consider the entrepreneurial point of view, address it in the strategy, and come up with a solution that contributed to the growth of our traffic and visibility.
We could describe our processes for hours, but we know that the best way to show you how they work is to give you real-life testimonials. Below, you’ll find the result of the local SEO service for one of our clients.
Zakrzewscy Clinic is a local business, that operates within the Silesian voivodship in Poland, and is headquartered in Katowice. It specializes in aesthetic medicine, dermatology, and laser therapy. We started working together at the beginning of 2018. One of the first things we did was transfer the site to a new domain.
After 8 months, the site was displayed 27 880 times in search results:
After 2 years of cooperation the visibility continues to grow:
Every website is evaluated individually to ensure the best results.
At Delante, every budget is set up for each client individually, so we can make sure it will cover all the crucial elements and will contribute to the best results. Often, our clients decide to start the process with lower budgets and raise it up when they notice the effectiveness.
So, how do we spend the client’s budget when managing the SEO process for the local business? Usually, how we allocate the money depends on the stage of the process.
During the first month, we tend to add our own resources to ensure better kick-off of the process, while the majority of the client’s budget goes to crucial website analysis like an SEO audit. Later on, the money will be reallocated to different process areas according to the website’s current needs. It’s the flexibility that allows us to shape local SEO in a way that will bring the best results.
Here’s an example of local SEO budget reallocation over time:
1st month of cooperation
3rd month of cooperation
Would you like to learn more about doing local SEO? Especially for you, we’ve prepared a list of tips and must-have activities that will help you optimize your website for local keywords.
As we’ve already mentioned, local SEO is the process of optimizing your website and planning both off-site and on-site strategies to increase your page visibility in the local organic search results for location-specific queries.
Local SEO usually comes to the rescue of businesses that have a physical location. These include restaurants, bars, clinics, pet services, law offices, chain stores, or any other service or product providers that operate in a given city or region.
With local SEO, you can increase your visibility in the organic search results for long-tail, location-specific keywords. This way, people who search for given services or products in their area come across your brand.
Making sure that your listing in Google is appealing will give you the opportunity to stand out and get local customers.
What are the Other Benefits of Local SEO?
Are you wondering how local SEO works? Unsurprisingly, there are a few important factors that determine the positions in the local search results. Therefore, if you want to boost your rankings, you should focus on the following elements:
Use them to convince Google that your website, as well as products or services, can be trusted and should be displayed to users entering related queries into the search box.
We’ll discuss each of these elements and tell you how to properly optimize your offer in the subsequent part of the article.
If you’re planning to include local SEO in your marketing activities, here is a list of things you should keep in mind:
1. Google My Business Profile
Google My Business profile is an absolute must-have for any business that has a physical location and operates within a city or region.
GMB is a free tool that allows you to manage your business data and modify the listing displayed in the search results. Keeping your information updated, listing important products or services, taking care of photos, encouraging customers to write positive reviews and building relationships with your Google My Business community will help you rank higher in the local search results.
Want to learn more about optimizing your Google My Business listing? We have a separate guide for you!
2. Google Map Pack
Google Map Pack (also known as Local Pack) are local search results that include Google Maps listings. They’re displayed when users search for local businesses.
Let’s take the query “restaurants near me” as an example:
As you can see, after entering the query, users get not only restaurant names but also a map with highlighted locations of the best-ranked restaurants in the area.
It’s important to mention that in the case of Google Map Pack, the results are different for different locations because they’re connected to the physical location of a person who typed in the query.
Google Map Pack evaluates your content based on slightly different factors than traditional Google search results. Therefore, if you want to optimize your website for Google Map Pack, you should:
To monitor your business’s visibility in Google, you can use tools like Local Rank Tracker.
3. Local SEO Keywords
Local keyword research is one of the most important elements of every local SEO strategy.
As you can probably guess, in the case of local keywords, you should always remember your business location. This might be either a city (Kraków, New York, Berlin), your region (Tuscany, Bavaria), or even a country (USA, Italy, Germany).
Selecting the right local keywords is crucial to ranking high in the search results and reaching potential customers who are interested in your offer.
For keyword research, you can use available tools such as SEMrush, Ahrefs, Google Keyword Planner, and Google Trends. If you don’t want to invest in paid solutions, it’s definitely worth going through your competitors’ websites and checking related searches or suggestions displayed on Google.
Local keywords should combine 3 elements:
Therefore, the examples would include “cheap hairdresser New York”, “luxury restaurant Toronto”, or “professional web development agency UK”.
When choosing keywords for your local SEO process, you should remember about the search intent. In a nutshell, it’s what a user wants to get by typing in a given query into Google. There are 4 main types of search intent:
To check the search intent of a specific query you can either type it into Google and analyze the top search results, or use special tools like SEMrush.
If you want to learn more about determining the search intent, check out our article on search intent SEO.
4. NAPs Citations
NAPs are a very powerful Google ranking factor that can take your local SEO to the next level.
The acronym stands for Name, Address, and Phone number, which are the basic contact details that allow local customers to get in touch with your business.
NAPs inform Google that your business actually exists, and helps both users and search engine robots to verify your trustworthiness. Moreover, if potential customers can’t find important information about your restaurant, hotel, or store right away, they’ll probably choose your market rivals who will give them everything on a silver platter.
If you want your NAPs to support your local SEO, you should remember to:
5. Schema LocalBusiness
Schema (also known as structured data) is a great solution that helps Google crawlers understand your website and provide users with necessary information. Thanks to it, users searching for specific products or services can see your prices, photos, or geolocation already in the search results. This can give you a competitive edge over your market rivals and attract more visitors to your page.
When talking about local SEO, you should definitely implement LocalBusiness schema, as it can bring tangible benefits to your company.
LocalBusiness schema should include the following elements:
Find out more about Schema and how to implement it!
6. Local Content
Content is an important ranking factor that supports both traditional SEO and local SEO.
56% of customers state that they search a company’s website to find accurate information about its offer. Therefore, it’s worth making sure that your page is filled with quality, diversified texts that bring value to the users. If you want to rank for local keywords, you should optimize your website for relevant phrases.
What should you do if you run a multi-location business and operate in several cities?
Consider preparing individual location-specific landing pages for each location. For example, if you want to get local visitors from New York, Philadelphia, and Boston, then you should create separate landing pages with unique content for each of these cities.
A company blog is another source of quality local content. With its help, you can generate more traffic and support your local SEO.
Planning your content calendar will help you reach potential customers at all stages of the sales funnel. If you want to increase your visibility in the local search results and be displayed for more keywords, create entries related to:
If you think that the blog era is over, definitely check out our article: /company-blogs-in-2020/
7. On-Page Optimization
On-page optimization is the next step to success. When doing local SEO, you should consider certain tasks as a priority. It’s particularly important to:
To learn more about on-page optimization, check out our fresh 2022 On-page SEO checklist that will help you make Google love your website.
Local SEO is an efficient and effective recipe for improving your position in the organic search results and Google Maps for location-specific keywords. If you run a business that largely depends on brick-and-mortar traffic, a proper local SEO strategy will allow you to reach more potential customers at low costs.
Need help with your local SEO strategy? Consult our experts. We’ll take your traffic to the next level!
When doing local SEO, we focus on long tail and location-specific phrases that will help your company rank high in the local search results and Google Maps in your area.
On the other hand, traditional SEO aims to improve your visibility on a global or national scale. It doesn’t involve location-specific phrases and doesn’t focus on one city or place.
Although SEO and local SEO involve many similar or same activities, local SEO uses advanced measures to help you to connect with potential customers in your area.
Local SEO allows local businesses to effectively compete with their market rivals. A properly developed strategy can help you:
• Reach high positions in the search results for local searches
• Increase web traffic and obtain more leads
• Boost your conversion rate
• Improve your revenues
• Increase brand awareness and recognition
• Win loyal local customers
• Reach satisfactory results without spending a fortune on advertising activities.
The costs of local SEO are determined by a number of factors such as your website condition, current positions, the industry you operate in, the number of activities, and the results you want to achieve.
If you want to learn more, contact Delante. Our experts will be more than happy to discuss your local SEO strategy with you!
Let us know your website would use some SEO. Fill in the contact form. Don’t forget to leave the URL and the preferred method of contact. Expect to hear from us within 24h.
Here’s when we learn about your current hurdles and business goals. Also, we present you with an initial action plan for your website.
At this stage we run an in-depth analysis of your website. Having all the details, we map out the fastest route to meet your goals that can be achieved through SEO.
You get your fully-customized SEO plan with the pricing options. We go through all the stages together, so that you have the full picture of how the SEO strategy is going to improve your website ranks.
Then, it’s up to you – will you be ready to skyrocket your growth with our SEO?
