Today everything is available online. Supply is much greater than demand. Customers can pick from thousands of various domestic or international suppliers, products, and services. So how to make your company stand out from the crowd? Content marketing and company blogs are the answer to the question!
It depends – that’s what a typical marketer would say. Generally speaking, yes, it’s beneficial. However, there are certain rules that need to be followed to ensure that business blogging brings more good than harm. First and foremost, focus on creating effective and regular content that attracts an engaged and active community of readers. A properly managed company blog translates into increases in conversion rates, website traffic, and brand recognition. A piece of cake? Not necessarily.
Company Blogging Isn’t an Easy Ride
If it was, every company could boast a thriving blog, but there aren’t many great examples of effective blogs in our local market – Poland. At the same time, the competition is fierce – there are over 70 million articles posted on WordPress itself every month (source: WordPress).
Bowl & Bone is a perfect example showing how to run an attractive, regular company blog with engaging photos and content.
Did you know that, according to the Content Marketing Institute only 40% of marketers have a content marketing strategy planned out? If you want to stand out, you need to become a part of this minority.
Most Importantly, a Company Blog Needs to:
be regular. New entries should be published at least once a week,
be run and organized according to the previously determined content plan,
fulfill the company’s objectives, individually established KPIs, and measures of success.
And many, many more. Overwhelmed? Don’t worry – you can do this!
Expert Insight
When you write blogposts, remember about search intent – consider user’s intentions. Blog articles should respond to the informational intentions of the users, so you should use this opportunity to try your best to present your products/services, analyze them, compare them, explain them, and point out what aspects are worth paying more attention to.
Mateusz Calik
CEO
Business Blogging Statistics
Still not entirely convinced that running a business blog makes sense? If so, take a look at a handful of statistics, backed by marketing research. What do the numbers tell us?
73% of users only scan blog content with their eyes; merely 27% browse it thoroughly. So, you need to step your game up to make those 73% out of your posts (source: HubSpot).
Quality content is considered by bloggers to be the most important success factor (source: GrowthBadger).
The most common blog content issues include: language, poor readability or poor content design (source: Adobe).
80% of bloggers believe they get results (source: Orbit Media).
The Benefits of Running a Company Blog in 2025
Your Company Is Seen as an Expert in the Field
Do you disseminate knowledge? Well, if so, you’re an expert in the field. Internet users appreciate people who aren’t scared of knowledge sharing. We’re more likely to entrust our money to professionals, even if services or products offered by laymen are much cheaper.
Gratitude and Relationships
Offering something for free makes people believe that they’re obliged to give you something in return. And this scheme works similarly when it comes to online content. Company blogs help to build relationships, support PR, and engage readers who become returning users in Google Analytics and then may convert. A real quid pro quo.
A Company Blog Will Always Remain Yours
A company blog and a newsletter will always be your own media dancing to your tune. The truth is that any social media profiles or purchased online advertising spaces will never be really yours and you’ll never be able to fully control or monitor them. The rules may change literally from day to day. Some mysterious updates may decline your reach and consequently, only a small percentage of your followers will learn about new products or offers. Be in control of the situation.
Update your old content! The abovementioned full control enables you to update the information provided in your previous entries. Do your best to ensure that your blog is continuously ranked in top positions in the search results.
Professional Blogs = Greater Sales
How many times have you passed a shop window, noticed something captivating, entered the store, and bought it? The answer to the question is probably “too many times”. In the online world, company blogs work really analogously. A new piece of information, catchy entry or quality infographics is just a lure that is supposed to attract visitors’ attention. And then, just by chance, while reading the blog post they see a voucher and it turns out that the special offer is active only on this particular day, the product catches their eye and… sold!
A Positive Impact on SEO
According to Semrush, and obviously it’s the truth, a quality company blog equals more phrases in Google’s TOP search results.
Google algorithms appreciate the unique content of company blogs. The struggle to be ranked in top positions in Google is constantly continuing, whether you like it or not. The more blog posts you create, especially the ones with long-tail keywords, the greater your chances to reach better positions. Regularly published content that is willingly shared by your website visitors can really work a miracle for your SEO process.
The Drawbacks of Running a Company Blog in 2025
Devoting Both Time and Money
Running a company blog is an extremely time and money consuming task. You can either do it with the help of your in-house experts and hired online marketers or entrust this task to freelance copywriters that will provide you with ready SEO-friendly texts. Analyze whether the character of your company and industry you operate in allows you to employ someone from outside or whether it’s better to do everything yourself.
A 6-years-old entry on the top of a company blog? This certainly won’t help you succeed.
No Plan = No Results
It’s pointless to start running a company blog if you don’t have any content plan or strategy. In this case, carpe diem isn’t the best motto you can have. Define the target group, subject matter, and objective of your company blog.
Company Blogs – So Is It Worth Running Them?
As you can see, the benefits definitely outweigh the drawbacks so YES, it’s worth running a company blog, even in 2025. Moreover, taking into consideration Google algorithms and development strategy, the importance of company blogs and quality website content is likely to increase with each year.
Posts and articles created today will be contributing to your brand recognition, online visibility, and SEO process of your website for years. When thinking about it this way, content marketing ceases to be an expense and becomes an investment with a high and easily measurable rate of return. Do you want to learn more and run your company blog even more efficiently? Or maybe you’d like to commission this task to someone else? We’ll be happy to help you – contact us and let’s talk about the details!
Having completed English Studies with a translation specialty, he has discovered his marketing knack, joining Delante as an English copywriter. Ever since, he has developed a keen interest in content strategizing and effective communication, prioritizing clarity and logic in his texts and content plans. He’s also keen on accessible content and audio-description.
Having completed English Studies with a translation specialty, he has discovered his marketing knack, joining Delante as an English copywriter. Ever since, he has developed a keen interest in content strategizing and effective communication, prioritizing clarity and logic in his texts and content plans. He’s also keen on accessible content and audio-description.
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