Web positioning is one of the most popular ways to promote your business online nowadays. Most likely, you are already familiar with what Search Engine Optimization is and how it works. But do you know how exactly your company can benefit from SEO? We listed the most important benefits of SEO that will make your business even more cost-effective.
Why is web positioning important?
SEO (Search Engine Optimization) is one of the essential solutions to promote your business on the Internet. With SEO, you can easily increase traffic on your website and improve your rank on Search Engine Results Pages (SERP) for certain keywords. Why is it important? The reason is simple: because lots of potential clients browse the web in search of products and services they need or are interested in, using search engines for that purpose – especially Google. That’s precisely why it’s the most obvious place to promote your business and acquire new clients.
The main benefits of SEO
Web position can bring your business a lot of benefits! You should be aware of them, and keep them in mind when choosing the best methods to promote your company online. The main benefits of SEO include:
1. Improving the visibility of your website on Search Engine Results Pages
If you optimize your website properly, you can influence its rank on Google Search for the keywords you aim for – both phrases relevant for your business and so-called long-tail keywords. These are very specific search queries that are used by more aware clients who are looking for certain products. Long-tail keywords actually increase the number of queries that drive traffic and boost conversions within your website.
2. Increasing the number of website visitors
One of the essential benefits of SEO is the ability to reach more potential clients. SEO makes it possible to rank for a wide variety of keywords that are popular among search engine users. The more website visitors we attract, the bigger the chances of conversions and inquiries about our products or services.
Nonetheless, web positioning allows you to not only attract visitors via search engines. Certain SEO efforts can get your website mentioned on many external sources as well, which will also drive traffic to your website.
3. Reaching potential clients
You can target potential clients using a relevant and precise choice of keywords. You can even divide them into two segments: informed consumers who know exactly what they are looking for, and those who are not yet aware of what they need. Proper SEO makes it possible to reach both of these groups.
4. Increasing profit
A growing number of clients directly translates into a bigger income and ability to grow your business. With more clients, you can expand your offer and increase your company’s revenue every month.
5. Boosting brand awareness
Having your own website increases brand recognition among Internet users to a great extent. Being present on social media, as well as receiving numerous opinions, product reviews and getting your business featured on other valuable content actually encourages potential clients to return to your website and convert. Only by being recognisable can you eventually become an industry leader and attract new clients each day.
6. Building brand trust online
Another benefit that stems from SEO and promoting your business online is the ability to build trust in your brand. People who already recognise it and know that they can find relevant information on your website are not only more likely to buy from you again, but they can also recommend your services to others.
7. Gaining a competitive edge
Ranking high on SERPs is also a great way to gain a competitive edge in your industry. The more popular keywords you rank high for, the more website visitors you attract – who then start to associate your brand with a certain offer that tend to keep in mind. That’s how the number of direct entries to your website increases.
8. Growing your business
Web positioning is a great way to grow your business. Thanks to increasing your visibility and acquiring new clients, your company grows – letting you add new products and services to your offer. SEO enables you to target your local market as well as go global, so that you can truly expand your business internationally.
9. Building your image as an expert
Sharing knowledge on a regular basis, for example in the form of quality articles on your company blog, can not only help you stand out but also help many people in your industry to draw relevant insights. By educating your audience you can eventually become an expert and reach even more people who search for new, interesting and valuable resources.
10. Building links
Among other things, SEO is associated with quality content that often attracts both potential customers and backlinks to your website. It’s mostly because Internet users tend to share and recommend relevant resources across their own networks. This way, they actually link to your website organically, which positively influences the rank of your site on SERPs.
11. Acquiring clients in the long term
Web positioning not only makes it possible to reach many new clients but also encourages them to return to your website, especially if your offer seems attractive and you create valuable content. Engaging resources that answer Internet users’ questions can drive traffic to your website and increase conversions.
12. Increasing micro conversions
Proper SEO activities lead to so-called micro conversions. These are single actions performed by users, such as adding a review of your product, leaving a comment or signing up for a newsletter, which then enable you to build and expand your client base.
13. Flexible costs of acquiring new clients
The majority of ads, whose aim is to acquire potential clients in a certain amount of time, generate substantial costs. In the case of SEO, however, it’s possible to choose the most suitable settlement model for your business. You can go for a fixed, monthly fee, or pay for a certain level of results instead. The customer acquisition cost can be easily adjusted depending on the needs of your company.
Geotargeting is a great way to reach your local audience if that’s what your company is interested in. Local positioning allows you to target a certain group of people within a chosen location, which can make a difference for smaller companies and let them stand out even when they have much bigger competitors.
15. Increasing direct sales within a local business
SEO also makes it possible to increase sales in a local business. How so? Because more and more people use search engines to find stores or restaurants nearby. The information they encounter on the Internet translates directly into their purchase decisions offline.
16. Ranking for the most converting keywords
Broad web positioning lets you choose the keywords that actually convert, with many of them being powerful long-tail keywords. Selecting specific keyword phrases that include the name of your brand or its features, which are tailored both to the content of your website and search inquiries of your customers, allows Internet users to find exactly what they are looking for on your site. This affects traffic to your website and the conversion rate.
17. Getting to know your customer preferences
When establishing your SEO strategy, you’re taking advantage of certain keyword phrases. You can also use them to analyze the preferences of your customers and prepare your business for ever-changing trends. Understanding your customers is also possible thanks to analytical tools, which should be an integral part of your SEO strategy.
18. The long-term effect of web positioning
Web positioning is often a strenuous and complex process, but its effects are visible for a very long time. Proper SEO campaigns, planned and executed by a specialist, can bring your business long-term results and keep your website high on search engine rankings.
19. Constant monitoring of your efforts
SEO efforts are measurable. You can constantly keep an eye on the number of conversions and their sources. Thanks to dedicated tools you can also monitor organic traffic and the changes in your visibility on SERPs. What’s more, you can also check which keywords are the most relevant for your business.
20. ROI better with SEO than with ads
SEO activities have a higher ROI (return on investment) than adverts. Thus, the general return on investment in all marketing activities is higher, which means that acquiring potential new clients is less costly.
21. Attracting talents
Job seekers often start by looking online with a search engine. When optimizing your website for particular job positions you can increase the chances of attracting talented professionals to join your team.
What else is there, apart from web positioning?
Web positioning is an effective method of promoting your website, but it’s not the only possibility to take advantage of. To reach more potential clients, grow your business and generate higher income, it’s wise to support your SEO campaign with additional marketing activities. For example, you can invest in sponsored links that can drive more traffic to your website in a short amount of time, as well as take care of your social media presence. Actually, social media can get your brand noticed and help you build relationships with your audience. The possibilities are endless!
Search engines are the most basic places to meet new clients and promote your business. Therefore, proper SEO activities can bring your company great results. Above all, they influence the visibility of your website on search rankings and drive more traffic to your website. They also help reach potential new clients and increase your company’s revenue. What’s more, they can increase brand awareness, build trust and let your business gain a competitive edge. The costs of web positioning are flexible, whereas its effects will be visible for a long time.
That being said, SEO is undeniably one of the best ways to promote your business online!