9 Tips for Driving More Traffic to Your Landing Pages

9 Tips for Driving More Traffic to Your Landing Pages
07 November 2019
There are plenty of ways to drive more traffic to your landing pages and turn each page into a high traffic landing page. Today, we will share eight of the most ideal ways to help you get more traffic to your landing pages.
You see, attracting more traffic to your website can be a bit of a challenge, but it is never impossible, and it’s always worth it. Putting time and energy into crafting your lead magnet and beautifying your landing page is all worth it even though your customers do not purchase on the first visit - ideal customers landing on your page and seeing that your business exists is such a great start. Having more and more people visit your landing page is your chance to let them know that you have so much value to offer them - your opportunity to engage with your target audience and eventually convert them into avid followers and, ultimately, paying customers. So, it’s time to discover several ways to drive traffic to a landing page. Make sure to read each section in this article to learn more.

Here are the 8 Tips for Driving More Traffic to Your Landing Pages

  • Don’t Forget SEO
  • Perform SEM
  • Leverage Your Social Media Accounts
  • Test with Paid Social Media Ads
  • Create Initial Momentum Through Direct Reachouts
  • Engage with Existing Communities in Your Niche
  • Run Email Campaigns
  • Write on Guest Blogs
But before we discuss each tip, let’s make sure that we get things clear first…

What is a Landing Page?

Landing pages are also web pages. Still, unlike a regular web page that shares information about your website - linking from one web page to another (e.g., home page, category page, service page, blog post), a landing page is created for a very specific purpose that is often a sign-up to download a lead magnet and to gather information about a client or to sell a product.
Contrary to a standard web page, a landing page is simplified to avoid distraction or information overload.
Also, a landing page is expected to have a catchy headline, an irresistible value proposition, and an incentive or a lead magnet to offer in exchange for an ideal customer’s email address. Now, it’s time to learn how to turn such a page into a high traffic landing page.

Don’t Forget SEO

Search Engine Optimization (SEO) is one of the most crucial steps to bump your landing page up the Search Engine Results Pages (SERPs). SEO will help your target audience discover your offer on top of the search engines and eventually increase your landing page traffic. SEO is quite an extensive process, but you want to start doing keyword research - one of the foundations of search engine optimization. Think of some basic keywords that your target audience might be using to type into the search engines whenever they’re searching for things related to your products or services - keywords that best represent your landing page. Then, you can use keyword research tools like Google Keyword Planner and Ubersuggest to help you come up with the best focus keywords and related keywords to use on your landing page as you craft its content. Commonly, you would want to choose the keywords with high monthly search volume and relatively low keyword difficulty or competition. Now, make sure to include these chosen keywords in the title tag, meta description, image alternative texts, and the copy or content of your landing page - use them sparingly to avoid keyword stuffing. The next thing that you can easily tweak to boost your landing page traffic through SEO is your meta description - this a short snippet that provides an overview or summary of your page, so it has to be compelling to convince people to click. Now, meta description may not be a direct ranking signal for Google, but since they affect your click-through-rate, they are essential. So, it should be highly interesting to entice people to click on your result and visit your landing page. Another excellent SEO method to help turn your page to a high traffic landing page is to build quality links to your page. Why? Because one of the best ways to attract traffic is by letting people follow links from trusted sources that point to your landing page. Plus, quality backlinks are also a significant ranking factor in SEO. So, start finding the best relevant sources to place your landing page link - you might want to reach out to bloggers and influencers with an engaged following and approach them to pitch a guest post.

Perform SEM

Search Engine Marketing (SEM) is a great tactic to embark with to drive more traffic to your landing pages, especially if there’s enough search volume for the primary and secondary keywords of your landing pages. We recommend that you use Google Ads to get a chance to dominate the search and display networks of Google. Also, you can start targeting less competitive yet more specialized search engines, such as Yahoo!, Yandex, and Bing, as well as popular websites that actually are search engines like YouTube, Pinterest, and Amazon.

Leverage Your Social Media Accounts

Setting up your business’ social media pages is crucial in today’s online marketing game. However, growing your social media following can go to waste if you don’t engage with your followers. So, it’s time to make sure that you are leveraging your social media pages to drive more traffic to your landing pages by increasing your social media engagement. Remember that your social media engagement breeds trust with your followers - when your ideal customers trust you, they will become more receptive to your messages and invitations, especially whenever you ask them to check out your new offer by directing them to your landing page. Now, if you don’t have that much following yet, you can start using relevant #hashtags - these are like social media keywords because hashtags make your content discoverable, especially on Instagram.
Start gathering hashtags that are related to your business and make sure to use them consistently so that your target audience can easily find you and follow your social media pages.
Also, make sure to not hard sell all the time because people tend to ignore business posts that are trying so hard to get attention, saturating an individual’s social media feed. So, don’t always talk about your brand. Instead, publish posts that resonate with your followers or target audience. As much as possible, take the spotlight away from you and point it to your customers - let them know that you are committed to providing value to their lives. Don’t let them forget that they can always benefit from you. Hence, the links to the landing pages that you share with them. Plus, you can take the engagement game up a notch by leveraging social media live broadcasts - most people prefer raw video content because they show the audience the real deal. Plus, live stream videos on social media make the audience feel like they are in the moment because they can communicate with your brand as the video is being recorded or streamed live. You can conduct live videos like Q&A about your niche, service, or product as well as how-to tutorials, and urge your audience to visit your landing page so they can download or take advantage of the freebie (a.k.a lead magnet) that you have for them. Indeed, social media can help you drive more traffic to your website, especially landing pages.

Test with Paid Social Media Ads

Testing social media ads is recommended if you already have a clear description of your target audience and ideal customers because social media ads allow you to estimate market size and advertisement costs upfront. You can choose between the Cost Per Click (CPC) and Cost Per Mille (CPM), also known as ad impressions, to become the metrics of your social media paid campaign for your landing page. Social media ads are great for reaching audiences that haven’t followed your page yet. Let them know that your page exists on social media and that you have plenty of exceptional content in store for them.

Create Initial Momentum Through Direct Reachouts

This tactic is excellent once you know who might find value from what you currently offer. Direct reach outs can be through social media, over the phone, or via email. Doing direct reach outs to people who you know will be interested in your specific offering is like getting an initial consideration from the very people that your content, offer, or product is meant to give value. Now, depending on the nature of your business and your customer profile, you can start finding prospects for direct reach out through the following:
  • Directories (e.g., LinkedIn, AngelList, Product Hunt)
  • Portfolio Sites (e.g., Behance, Dribble)
  • Communities (e.g., Reddit, Quora, Medium)
  • Review Sites (e.g., SaaS Genius, GetApp, Capterra)

Engage with Existing Communities in Your Niche

Open a new door for a reliable traffic channel by targeting groups that are related to your niche. Such communities exist in forums, social media groups, and Q&A websites - these are the most ideal platforms where your ideal customers are sharing their sentiments and interests freely. Take the time to share your thoughts and make sure that your responses are compelling and show people that you are well-researched so that you can catch their attention and convince them to check out the links you leave for them that lead to your landing pages. Remember that the most effective technique to have a high traffic landing page is to pique people’s curiosities.

Run Email Campaigns

Take advantage of the leads or traffic that you already own. Just focusing on getting new traffic might not be good enough because you tend to forget the existing subscribers on your list. After all, you just don’t want to drive more traffic to your landing pages just to get more subscribers to your email list, but you want people to know that you have brewed something new that might pique the interest of new and existing subscribers. You can run email campaigns to raise awareness of your new product, encourage more sales, or gather more partakers for your webinar. So, blasting an email to your existing email list is one of the easiest ways you can do to drive more traffic to your newest landing page, turn it into a high traffic landing page while increasing your conversions. run email campaigns to increase landing page traffic

Write on Guest Blogs

Remember that guest blogging is one of the best practices of SEO, so let me elaborate on this practice when it comes to driving more quality traffic to your landing pages. You see, guest blogging is one of the best lead generation and traffic strategies because once you write a highly relevant and compelling blog post and place it on highly trusted websites with great following, the link to your landing page will generate a handful of leads not only when you publish it but even after years of publishing your guest blog post. So, make sure to find good sources to write a guest blog post for-websites that are relevant to your landing page. Now, you can’t just pick websites based on their Page Authority (PA) and  Domain Authority (DA). You would want a website with rich engagement, so choose the one that has lots of comments on their blog posts, especially on their most recent post. Now, before you ask the website to allow you to write a guest blog post, engage with the website first - you can start commenting on their posts and make sure that your comments add value so that you get noticed. Then, you can send your email pitch about the guest blog post and make sure to include your suggested title and outline of the post. Once you get approved to write a post, write a great piece, and make sure to link your landing page to it through a low keyword density and relevant anchor text.

Final Thoughts

Creating a high traffic landing page does not really have to elusive, and it does not have to be expensive, either. You only need to exert a substantial amount of effort to lure people into clicking on your landing page link, and some creativity to make your landing page look convincing - something that will complement your well-crafted value proposition, so people can’t resist once they’re there. Whether the specific purpose of your landing page is to increase your email subscription, sell a new product, or promote your upcoming webinar, our team can help you turn your page into a high traffic landing page.
Mateusz Calik
Mateusz Calik

Managing Partner

Managing Partner, has been building Delante since 2014. Responsible for international SEO strategies. He has a strong analytical approach to online marketing backed by more than 12 years of experience. Previously associated with the IT industry, as well as the automotive, tobacco, and financial markets. Has experience in creating scaled processes based on agile methodologies.

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