The rules in the online world are simple – if a page isn’t indexed, then it might as well not exist. It won’t appear in the search results, it won’t generate organic traffic, and your potential customers won’t find it.
If you’re here, you’ve probably noticed that Google hasn’t been indexing websites as efficiently as it used to do it. Why aren’t new pages indexed and what can you do to change it?
As a fun fact, you should know that Google has never been indexing all the content pieces on the Internet. While some of these pieces shouldn’t be indexed in the first place (e.g., because they’re product listings with filters), recently more and more valuable content couldn’t get into Google’s index.
What if your page is among those that didn’t make it to the index?
There might be many reasons why Google doesn’t index your website. Perhaps your page configuration is blocking indexing (maybe your robots.txt file isn’t correct)? Your internal links leave much to be desired or the entire site architecture isn’t correct?
Usually, indexing issues result from incorrect website settings and configuration or poorly performed SEO activities. However, it’s not always the case.
It’s worth keeping in mind that even websites that are developed correctly technically-wise and are saturated with valuable content can face indexing issues, as Google is slowly running out of resources.
Moreover, Google Search Console and its website indexer isn’t as effective and efficient anymore. Prior to 2021, any indexing request submitted to GSC meant that a site was visited by robots within 48 hours. But things have changed.
So what should you do?
Before you start wondering if your website isn’t indexed because of internal search engine problems, rule out the factors on your side that are described below or reach out to us. We’ll be more than happy to help you do it!
Analytics and trouble-shooting
Frequently, finding the cause of the problem is the biggest challenge and the most time-consuming part of the entire process. At Delante, we always start with trouble-shooting and profound analyses so that we can create a game plan tailored to your business needs. That’s why we verify your website architecture, speed, and accessibility for bots to identify issues that prevent proper indexation.
Once we learn why Google doesn’t want to index the site as it should, we’ll try to measure the scale of the problem and provide you with personalized recommendations for improving your website’s indexability.
Support during the implementation of changes
Our clients appreciate that we’re willing to help them implement the recommendations and we’re ready to support them, sharing our knowledge and experience.
We’ll help you optimize your website’s crawl budget so that robots can navigate your page relatively easily.
Our own website indexer tool
Knowing how complicated and time-consuming it can be to get Google to index your page, we created a unique website indexer.
Thanks to it, we can be successful and increase the speed of content indexation regardless of sudden Google algorithm updates. Want to learn more? Currently, we’re able to index our clients’ sites within 6 to 48 hours.
Delante increased our international organic traffic. I am happy to say that we’ve closed a couple of significant inbound sales opportunities as a result of their work.
We cooperate around 2 years, during this time I could see the constant growth of my website position, which brings us a good profit. I appreciate the sharp responsiveness, professionalism, and honesty of Delante. They are always willing to help and open to any new aspects of cooperation.
At this point, we can surely say that we’re satisfied with their services. They approached the project professionally by conducting an SEO report that set the direction for the whole strategy. The process is well-structured, the work is delivered on time, and with monthly reports, we can both keep track of their activity on the website and see the results. What’s worth mentioning is that there’s an SEO specialist dedicated to the project – that makes the whole communication easy and direct. After just 5 months we see a stable increase in organic traffic. Really effective cooperation and a partner worth recommending.
Orient Display Marketing Team
We’ve developed our own website indexer that allows us to effectively index new content on Google
With this tool, we aren’t affected by sudden changes in Google indexing
Thanks to our technical knowledge and experience, we can speed up your website indexing
We index our clients’ sites within 48 hours
We can index any number of our clients’ pages, collecting valuable data concerning site performance, which can later help clients with SEO activities
How did we achieve it all? We’ve developed our own website indexer tool. Want to learn more? Contact us!
Izmir – kebab manufacturer
Our cooperation started in September 2021. Back then, the website had a few offer pages, a contact page, and an about us page. So, to saturate it with valuable content, we started writing blog posts in December 2021, but they weren’t indexed.
As you can see from the screenshot above, the publication date is December 13. Of course, once the article went live, we added it to the sitemap and submitted it for indexing in Google Search Console. What happened? Nothing. What were the symptoms? Google displayed other, general pages for this specific blog post-related keyword:
The situation didn’t change for a few months. Even though we had a dedicated article, it was regularly submitted for indexing using GSC and we were creating valuable backlinks, the content wasn’t crawled. In mid-May, we launched the beta version of our tool and after just one attempt, this article was indexed.
Today, the entry is ranked in the TOP 10 and we believe that it’s likely to reach the TOP 3 soon.
Seems too good to be true? Well, just check out the effects:
This is another example of the effectiveness of our website indexer.
As part of the recommendations, we suggested to the client that it would be worth creating dedicated sitemaps for specific countries and improving internal linking within the site. Moreover, all pages that required users to click more than 3 times to get to the desired content were marked as noindex.
In the first two months of our cooperation, we managed to index almost 60,000 new URLs.
And last but not least, this website is new and Google initially indexed only part of it. So, we submitted the missing pages for indexing using our tool.
As a result, the number of indexed pages changed from 64 to 96 pages, meaning we have additional 31 URLs that can be displayed in the search results.
Website indexing is about adding URLs within a website to the index of a search engine, such as Google. Indexing takes place when search engine robots crawl a website, analyzing its content and quality.
Then, the indexed page can be displayed for relevant keywords in Google. If there are any problems, the page isn’t visible.
According to the official documentation prepared by Google, indexing can take from a few days to a few weeks. How can you check if your page has been indexed? Just use Google Search Console, a tool for checking URLs, or simply type the site command in the browser bar – site:[website address].
As it’s been already mentioned, you can learn about your website’s indexation status using Google Search Console. Use the URL Inspection Tool or type the site:[website.com/page] command into the browser bar.