The industry blufolio specializes in – blockchain – is demanding when it comes to SEO. Websites covering such topics are subjected to more restrictions. Besides, the crypto market is highly competitive. Therefore, blufolio asked us to create a custom SEO strategy for their website to increase its visibility in the search engines.
blufolio also asked us to help them merge two of their websites. The thing was that the domain that generated more traffic was the one that was meant to be shut down. We had to not only move all the visitors to the new website but also optimize it before and after merging to maintain current traffic and drive its further growth.
When the client reached out to us, they had two working websites that were about to be merged. We needed to let users know about upcoming migration and changes!
The client had two websites: Secure Wealth Management and blufolio. The latter domain was supposed to become the main one after migration. The thing was that it generated less traffic than the SWM.
Knowing that, we displayed a series of notifications on the SWM website, informing the visitors about the upcoming changes: that SWM would soon become blufol.io. This way we prevented the significant drop in the number of people visiting our client’s website.
In the meantime, we implemented some basic optimization on the SWM website to facilitate the upcoming migration. Our main focus, however, was given to blufol.io.
Carefully selected keywords are a pillar of every SEO strategy and should be among the first steps when starting SEO work on site. We analyzed and selected business-relevant keywords with conversion potential for blufolio’s future conversions.
To our surprise, the website ranked for a completely different set of keywords that we expected. They were unrelated to the blufolio and the industry they specialize in. For that reason, we had to do the keyword analysis from scratch. We chose adequate phrases that showed the highest potential to bring the website to the top of search results. In general, the whole process was based on creating a broad keyword list that included long-tails, generic and brand-related phrases.
When there’s not enough content on the website, the domain is left with no driving force for SEO success. We needed to arm blufolio with more keyword-optimized content of top quality.
When we started working with blufolio, their website was almost a one-pager. On top of that, it had no service-related pages that would rank for blockchain-relevant keywords.
Our client didn’t have the resources to create the web content so we took this process over. We suggested adding a separate category, placing articles that would bring more value to the visitors. This way we created some educational materials, including a kind of an investor’s guide for those interested in cryptocurrency.
We filled this section with keyword-rich articles that were supposed to – among others – have a positive effect on the conversion rates. The much-needed valuable content boost attracted more viewers, thus significantly increasing the number of impressions.
Adding new content to blufolio’s website was one thing – the other challenge was how to show Google crawlers it is educational and authoritative. Tag grid implemented on the site helped with that!
Being aware of the fact that creating value-adding and relevant web content takes time, we decided to categorize what was already published on the website. We also had to prove to Google that the new articles were educational and authoritative. To make this happen, we implemented a tag grid. This allowed us to add hyperlinks pointing to the existing pieces of content, thus increasing their ranks.
What’s also important, we matched web page titles (h1) and web content with the tags from the grid. This way we helped the crawlers understand the topic covered on particular pages. This solution brought about a huge change pretty quickly – the website gained ranks in Google search.
Next step to make the most out of content published within domian was to optimize it according to selected keywords and give it a clear structure.
Although blufolio was running a blog on their website before they started working with us, the content published in this section was short and of low quality. Basically, it was a compilation of short news concerning blockchain and cryptocurrency.
On top of that, this content wasn’t optimized for search engines.
These were the main issues we had to fix to help the website become more Google-friendly:
Since the blog posts were basically news, their lifespan was pretty short. Additionally, they hardly contained the keywords that potential clients type into the browser.
After handling all the above content-related issues, we implemented a table of contents. This way we improved UX and provided Googlebots with a clear structure of published content. Besides, this is another great way to include more keywords without being accused of keyword-stuffing.
During our cooperation with blufolio the whole SEO industry was facing a challenge of difficult page indexing. But guess what, having troubles with Google indexing we came up with our internal solution!
Even though we were creating relevant and high-quality content for blufolio, there was a global problem with indexing new pages in Google.
To overcome this problem and speed up indexing, we used our own tool – Delante API app.
Here’s a quick glimpse at the tool:
A few blufolio’s pages indexed by Delante API app:
It was necessary to do some cleaning in blufolio’s header structure as well.
There were three major issues with the headings:
This is how the headings looked before:
We created a clear hierarchy and added keywords:
As blufolio was operating on the international market, their website required some global changes. The only problem was, we didn’t have the access to their FTP.
To reach the audience from the international markets, we had to implement global changes to the website. The thing was that we didn’t have access to FTP. Therefore we had to contact the agency being in charge of the blufolio website design. We asked them to adopt our suggestions, making the website more Google-friendly.
Creating more referral traffic was another SEO-related issue we handled for blufolio. To do so, we had to increase their website authority and the domain parameters. When done correctly, a substantial number of backlinks has a positive impact on website visibility and its performance.
To create more links directing back to blufol.io, we firstly focused on:
Once we were done with that, we started reaching out to the websites covering the topic of blockchain and cryptocurrency. We kept the increase of referring domains steady, yet not too rapid. Otherwise, we could harm the website parameters.
These are the website parameters before we performed off-site activities:
Website parameters after 6 months:
Here is how the domain ranking were increasing over time (the orange line shows the moment we started working with blufolio):
Below, the number of referring domains before the cooperation:
Here is the number of referring domains after 6 months:
Here is what we succeed in:
RESULT 1 453% increase in the number of total impressions in search after 6 months (compare November 2021 and April 2021)
RESULT 2 275% increase in the number of clicks in search results after 6 months (compare November 2021 and April 2021)
Increase in website visibility (source: Google Search Console)
A general trend of visibility during the cooperation
RESULT 3 Increase in organic traffic and the number of keywords the website ranks for:
Let us know your website would use some SEO. Fill in the contact form. Don’t forget to leave the URL and the preferred method of contact. Expect to hear from us within 24h.
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At this stage we run an in-depth analysis of your website. Having all the details, we map out the fastest route to meet your goals that can be achieved through SEO.
You get your fully-customized SEO plan with the pricing options. We go through all the stages together, so that you have the full picture of how the SEO strategy is going to improve your website ranks.
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