Even though the e-store already operated in Germany, the traffic and number of users visiting the store was unsatisfactory. Our aim was to attract more customers, mostly by increasing brand visibility.
So Lovely Box wanted to enter the French market, and therefore they turned to us for support and expertise. Having the goal stated clearly, we focused both on building brand recognition and increasing its visibility in France.
We’ve improved many technical parameters and implemented global settings that have been bringing spectacular results when it comes to the visibility of every language version of the website.
Since our goal was to attract more customers, we started with optymizing two elements that have a massive impact on how the website is displayed on SERP.
So Lovely Box is originally Polish. With time, the store grew bigger, and therefore expanded into the German market. Turning into a multistore, the German language version of the website contained both German and Polish content that confused Google robots.
Most of the title tags and meta descriptions were in Polish. Since these elements are displayed in the engine search result page and give an insight of what a customer may see after clicking on the link, we had to turn them into the native language of the customers.
Our team introduced global changes for title tags and meta descriptions. It’s worth noting modifications done globally always have a positive effect on all language versions of a website. More on that below.
Next, we could improve the category names, making them less vague. These elements clearly needed saturating with keywords.
Names of categories were too general, which helped neither the customers nor Google bots. That’s why we replaced single-word phrases like “Christmast” or “birthday” with “Christmas gifts” and “gifts for mom”. Before doing so, we had carried out keyword research to make sure the new product categories are on-point and actually searched for.
H1 is the most important heading on each page, equally useful for users and bots. We had to make sure this element was correctly optimized, as it occupies a significant role in SEO.
H1 headers weren’t related to the category names. To fix that, we had to introduce the changes to each page manually. We also implemented global settings for H1 headers on the product pages.
When we finally handled the above issues, we could shift our focus onto writing and publishing more web content.
At the beginning of our cooperation, the problem of internal duplicate content was 34%.
To change that, we were regularly filling the category subpages with new content optimized for generic keywords.
As a result, we managed to reduce the internal duplicate content to 27%.
The more content we were publishing, the more internal linking we could build up.
After looking into the website, we spotted a big problem that needed an immediate fix. It appeared that the graphics were linked incorrectly. Instead of being related to the product names, they were leading to other URLs . This was what used to mislead Google robots. It also had a negative impact on user experience.
We fixed all issues connected with the internal linking structure.
Our audit revealed that the structured data implemented on the client’s website wasn’t used correctly. We absolutely had to change that.
We modified the data on our client’s website. Additionally, we added a few emojis for improved CTR.
When everything was ready, we could build a completely new sitemap to get it indexed by the crawlers.
A sitemap for the Polish language version was already uploaded to Google Search Console. We had to create and upload additional sitemaps for each of the extra languages. This way we made sure all pages were indexed properly.
The SEO strategy for French language version of the website was a bit different. This time we started the optimization process from creating web content.
Since there was not enough content on the website, we needed to create more high-quality articles in French. During that process, we made sure the texts included keywords for more effective optimization. The content is still being systematically added to the website, which contributes to continuous visibility growth.
Later, we handled another key issue for an e-commerce store, which is creating SEO-friendly category names.
After doing keyword research, we had the right elements to create proper category names. As it was done with the German language version So Lovely Box, the category names were less general, and contained keywords.
To increase CTR, we had to make sure bots had zero problems with reading the client’s website. That’s why we decided to fix and add more structured data.
When working on structural data for the German language version, we implemented many global solutions. This streamlined the process of optimizing the French language version of So Lovely Box. Another strategy that we adopted for both domains was the use of emoji in title tags.
Lastly, we improved headings and changed URLs, making both elements more SEO-friendly.
Having the list of the right keywords for So Lovely Box, we used the very phrases to improve URLs and H1 titles. This way we helped Google understand better what each page is about.
The off-site process, which is the external linking, is an integral part of the on-site SEO activities. From the very outset, we did what we possibly could to create a strong link profile.
Below you can see a the domain parameters before we started working on So Lovely Box:
and here’s the link profile:
Now, let’s compare it with the results achieved in 10 months:
Link profile after 10 months:
Domain rating increase can be seen here:
On-site process carried out for the French language version of So Lovely Box was an integral part of website optimization. In this case, we had to handle building a strong link profile from scratch. Here is how we did it.
We selected high-quality domains that were relevant to the So Lovely Box niche. Also, we focused only on French domains for obvious reasons. Our team created all links manually.
As a result, the majority of backlinks came from the French market:
Website visibility has increased by 919%. Before we helped So Lovely Box with SEO, the website was ranked for 67 keywords. Now, the number includes as many as 683 keywords.
January 2020:
November 2020:
Visibility improvement:
Changes in the positions of the most relevant phrases:
We succeeded at generating more organic traffic: +4000 users per month. First positive outcomes of our efforts were already noticeable after a month.
November 2020 vs November 2019:
We noticed an increase in organic traffic. Within 6 months, the impressions went from 0 to 1851 per month.
There is also steady visibility growth noticed.
Illustrative examples of position changes for linked keywords:
Delante does SEO for all of our European domains: German, Spanish, Italian and French. It turns out to be very convenient to have just one agency to handle all SEO processes. Since establishing mutual cooperation, running my business has been a lot easier. The steady visibility growth is indisputable.
Let us know your website would use some SEO. Fill in the contact form. Don’t forget to leave the URL and the preferred method of contact. Expect to hear from us within 24h.
Here’s when we learn about your current hurdles and business goals. Also, we present you with an initial action plan for your website.
At this stage we run an in-depth analysis of your website. Having all the details, we map out the fastest route to meet your goals that can be achieved through SEO.
You get your fully-customized SEO plan with the pricing options. We go through all the stages together, so that you have the full picture of how the SEO strategy is going to improve your website ranks.
Then, it’s up to you – will you be ready to skyrocket your growth with our SEO?
