Content Plan

Plan your website content with the target group in mind to improve your visibility on Google.

Recognizing that website content plays a pivotal role in visibility, we echo Bill Gates’ mantra: “Content is King.” Yet, we emphasize that context matters even more. A well-crafted content strategy, meeting search intent and optimizing for both users and search engines, enhances online presence and fosters customer trust. Embrace the reign of context with us!

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Content Plan
Why Do You Need It?

It’s a long-known fact that content published on a website is one of the crucial visibility-improving factors. The famous words of Bill Gates: “Content is King” are known to every digital marketer. We, however, want to paint a broader picture, proving that context is what actually matters more.

Texts that satisfy the searchers’ intents, are optimized for search engines and easy to read and understand by visitors is what characterizes a well-planned content strategy. When well-thought-out, a content plan helps you increase your online presence and build customer trust.

That is why we say: Context is King!

Content Plan
What Is It?

In a nutshell, a content plan is a document that suggests how to schedule website content for the upcoming months. When devising it, we pay special attention to the expectations and needs of potential buyers. We scrutinize conducted activities and published entries to provide you with ready-made solutions and recommendations for content creation. We also prepare a content marketing strategy that will increase the number and positions of keywords your website is displayed on in the search results.

The Content Plan we received was a solid piece of support to our strategy. Full analysis of our communication, clear strategy on the content, schedule and recommendations. They have a hollistic approach to the content matters and it pays off.

Magdalena Gaweda

Owner

What’s Included
In Delante’s Content Plan

The Content Plan, we prepare for you, consists of two elements: a document covering a strategy of your web content process, and a consultation meeting with a SEO specialist who elaborates on the proposed strategy.

Below you’ll find the key aspects examined in your Content Plan:

Planning Your Web Content
Benefits

Satisfy users’ needs

Users enter your website for specific reasons. Your task is to tailor the page content to specific intents and each piece of content should serve a purpose. User intents are generally divided into:

  • informational
  • transactional
  • navigational

content as a marketing strategy

Content as a marketing strategy

A content plan will allow you to schedule the entire content publishing process and integrate it into your general marketing strategy. Match the individual pieces of content with the separate stages of the sales funnel. This way you not only bring in more customers but also build and maintain their loyalty.

technical seo servcies icon

SEO process support

A quality content plan takes into account the impact of content on the SEO process. The list of blog posts that will be published takes into account keywords relevant to your business and their volumes. The plan will also provide you with tips on product/service subpages that should be updated. All of it to improve your visibility in the search results.

keyword competitiveness seo usa

Competitive advantage

One of the core elements of the Content Plan involves analyzing the content strategy of your rivals. This process allows for defining strong suits of your brand and distinguishing features that can be used as your assets. Incorporating those findings into your web content, you increase your chances of getting a leg-up over your competitors.

A content plan we’re going to prepare for you doesn’t focus solely on scheduling blog post entries for subsequent months. First and foremost, it’s a thorough analysis of your current website content and readers as well as a plan of texts that will meet their requirements and correspond to your brand values. When preparing a content plan, we keep Google algorithms in mind – we’ll tell you how to come up with a content marketing plan that will improve your visibility.

Ania Bitner
Ania Bitner Content Specialist
Get a free quote

Tools
Used

Ahrefs Search Console Semstorm Semrush Google Trends Screaming Frog Contai Senuto

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Ready To Power Up Your
Digital Operations?

1.

Book a call

Let us know your website would use some SEO. Fill in the contact form. Don’t forget to leave the URL and the preferred method of contact. Expect to hear from us within 48h.

2.

Let’s chat

Here’s when we learn about your current hurdles and business goals. Also, we present you with an initial action plan for your website.

3.

We run SEO analysis

At this stage we run an in-depth analysis of your website. Having all the details, we map out the fastest route to meet your goals that can be achieved through SEO.

4.

Your SEO plan is ready!

You get your fully-customized SEO plan with the pricing options. We go through all the stages together, so that you have the full picture of how the SEO strategy is going to improve your website ranks.

Then, it’s up to you – will you be ready to skyrocket your growth with our SEO?

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SEO SEM Agency based in Europe