The last stage that you can never forget! If you want to find out whether your content is actually effective and brings the expected results, then you must regularly check the selected metrics. Choose the right routine time and conduct the analysis on a weekly or monthly basis.
If you see that the goals and KPIs have not been achieved for a long time, maybe it is a signal that something needs to be changed? Maybe you should choose a different type of content or try out new distribution channels?
Content Distribution Channels
Believe me, when it comes to distribution channels, you have a really huge choice. At first, it may even seem a bit overwhelming. There are 3 basic types of content distribution channels:
- owned media,
- earned media,
- paid media.
Below I present them all in detail.
Owned Media
Website / Blog
This is a good place to start especially if you have a low budget for your content marketing strategy! If you want to create your own content, your website and company blog will be the cheapest and easiest place to distribute it.
What is important, here you have complete control over the entire content distribution process: what and when you publish, which keywords will be included, how your content will be presented and who will see it. Moreover, a company blog is a great way to boost your SEO and increase the number of keywords that your website will be displayed in the organic search results.
Email newsletters
It is a great way to generate leads, yet still not so much appreciated by marketers. There are several reasons behind it: it is quite difficult to do email marketing properly when it comes to technical aspects, as well as simply content creation. But once you find a great email marketing software and build a list of subscribers, you can share your content there.
Email marketing is really effective, especially since here you share content with users who have subscribed to the newsletter, i.e. already have an interest in your brand.
Social media
When it comes to social media, you really have plenty of different platforms to choose from. Among the most popular are: Facebook, LinkedIn, Instagram, Twitter, and Pinterest. But there are, obviously, so much more. You should simply choose those platforms that have the greatest potential to reach more people.
Why is social media the best choice for content distribution? For several reasons:
- you can easily communicate with your target audience,
- you can publish your content for free,
- you can increase social shares,
- you can create a group and share your content with users who show interest in your brand,
- social media platforms have massive web traffic and high SEO parameters.
Let's stop for a moment at the last point. As I mentioned, social media has a huge potential especially because Google simply trusts brands that remain active on various social media platforms and use them to communicate with users. Here, I gathered some essential data about the most popular social media platforms just to show you that they really have enormous power:
| Social media |
DA |
DR |
Web traffic (unique visitors) |
Alexa Rank |
| Facebook |
96 |
100 |
1.9B |
6 |
| Instagram |
93 |
99 |
837.8M |
25 |
| YouTube |
100 |
98 |
2B |
2 |
| LinkedIn |
98 |
98 |
287.7M |
56 |
| Twitter |
94 |
99 |
719.1M |
47 |
| Pinterest |
94 |
97 |
981.1M |
148 |
November 2020
Earned Media
Guest posting
You can start cooperating with other well-known brands in your industry or bloggers who have alarge reach and offer them guest posting. It is a great way to meet new people, build positive relationships with them and present yourself as a specialist in your field. Make a list of relevant bloggers and contact them with an offer to create content for their blog.
Reviews & recommendations
Users simply love to share their recommendations with others and recommend the products they use. And this is another great idea for content distribution. Why? For you, it is practically free, as it is the users who generate the content themselves, and what is more, it does not require much time and energy from you. Sometimes, all you have to do is simply encourage users to recommend and share your content, and they will take care of the rest.
Social media shares
This way of earned content distribution is quite similar to the previous one. In this case, users distribute your content on various social media platforms by sharing it with others. And believe me, users love to share high-quality content that they consider valuable.
To make it easier for them, you can add
social media buttons - clickable icons added most often on blogs that allow users to easily share your content on their private social media profiles.
Paid Media
PPC
If you plan your PPC (pay-per-click) strategy well, you can effectively increase the number of leads generated. In this model, you pay when users interact with your paid advertisement that appears in Google search results.
If you would like to start a
Google Ads campaign to gain new customers fast and distribute your content effectively, our SEM specialists may help you with that!
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Social media
When it comes to social media, you really have plenty of different platforms to choose from. Among the most popular are: Facebook, LinkedIn, Instagram, Twitter, and Pinterest. But there are, obviously, so much more. You should simply choose those platforms that have the greatest potential to reach more people. Why is social media the best choice for content distribution? For several reasons:- you can easily communicate with your target audience,
- you can publish your content for free,
- you can increase social shares,
- you can create a group and share your content with users who show interest in your brand,
- social media platforms have massive web traffic and high SEO parameters.
Let's stop for a moment at the last point. As I mentioned, social media has a huge potential especially because Google simply trusts brands that remain active on various social media platforms and use them to communicate with users. Here, I gathered some essential data about the most popular social media platforms just to show you that they really have enormous power:Earned Media
Guest posting
You can start cooperating with other well-known brands in your industry or bloggers who have alarge reach and offer them guest posting. It is a great way to meet new people, build positive relationships with them and present yourself as a specialist in your field. Make a list of relevant bloggers and contact them with an offer to create content for their blog.Reviews & recommendations
Users simply love to share their recommendations with others and recommend the products they use. And this is another great idea for content distribution. Why? For you, it is practically free, as it is the users who generate the content themselves, and what is more, it does not require much time and energy from you. Sometimes, all you have to do is simply encourage users to recommend and share your content, and they will take care of the rest.Social media shares
This way of earned content distribution is quite similar to the previous one. In this case, users distribute your content on various social media platforms by sharing it with others. And believe me, users love to share high-quality content that they consider valuable. To make it easier for them, you can add social media buttons - clickable icons added most often on blogs that allow users to easily share your content on their private social media profiles.Paid Media
PPC
If you plan your PPC (pay-per-click) strategy well, you can effectively increase the number of leads generated. In this model, you pay when users interact with your paid advertisement that appears in Google search results. If you would like to start a Google Ads campaign to gain new customers fast and distribute your content effectively, our SEM specialists may help you with that!Sponsored articles
Sponsored articles are a paid long-format content published on different domains (usually with high SEO parameters and massive web traffic). It is a popular content distribution channel for several reasons. Thanks to sponsored content, you can:Influencer marketing
This is one of the most expensive forms of content distribution, but many brands cooperate with powerful influencers who then distribute their content among followers and promote their brand and products. Offer cooperation with well-known personalities, which are very popular and valued in your business’ niche. This strategy, using social proof, can guarantee you a rapid and efficient distribution of your content.Paid social ads
Above, I mentioned paid ads in the search engine, but remember that you can promote your content in various social media platforms as well. Through Facebook Ads or Instagram Ads, you will be able to create and share ads that will make you reach a much wider target audience.Conclusions
As you can see, creating the content itself may not be enough to achieve success with your content marketing campaign. You should also choose the appropriate content type and content distribution channels that have the greatest potential to reach your goals and KPIs. I hope that from now content distribution will no longer be problematic for you. If you are looking for experts who will plan a long-term content marketing strategy for you, which will be loved not only by users but also by Google crawlers, feel free to contact us. Our SEO specialists will be happy to help you! And if content rocks your world and you want to learn more about it, be sure to check out our other articles: