Backlink

What is backlink? Definition

A backlink (or incoming link) is a link with a dofollow or nofollow attribute, placed on another website, which directs to our website. The quality and high parameters of these links may result in an increase in the website’s parameters such as: trust, authority and the growth of individual key phrase positions. Incoming links should be distinguished by high substantive quality, be natural and reader-friendly.

What is backlink?

How to check the quality of backlinks?

Their uniqueness and precision is more important than quantity. An artificially generated backlink can cause Google to impose a penalty. Tools such as Google Search Console, Ahrefs, Majestic or SEMrush will help you to check which links lead to a given page and what their value is.

Was this definition helpful?
(0)
Author
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

RECENTLY ON OUR BLOG

Noscript Tags - What Are They and How Do They Affect SEO?

Noscript Tags - What Are They and How Do They Affect SEO?

Nowadays, it’s hard to imagine a website without JavaScript that makes it noticeably more attractive. Although it doesn’t happen on a daily basis, the browser preferred by users visiting your website may not support JS or the functionality may be disabled. In this case, it’s crucial to provide visitors with an alternative website version with noscript tags. What are they and how do they affect SEO?

Read more