Backlink

What is backlink? Definition

A backlink (or incoming link) is a link with a dofollow or nofollow attribute, placed on another website, which directs to our website. The quality and high parameters of these links may result in an increase in the website’s parameters such as: trust, authority and the growth of individual key phrase positions. Incoming links should be distinguished by high substantive quality, be natural and reader-friendly.

What is backlink?

How to check the quality of backlinks?

Their uniqueness and precision is more important than quantity. An artificially generated backlink can cause Google to impose a penalty. Tools such as Google Search Console, Ahrefs, Majestic or SEMrush will help you to check which links lead to a given page and what their value is.

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Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

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Unfortunately, it’s pretty common for website owners to forget to regularly check on their backlink profile once they establish the base of referring domains. This way they miss out on a lot of ranking-improving opportunities. Don’t be forgetful! Review your backlink profile regularly to make sure it stays strong. Here’s how to do a backlink audit in the comfort of your office.

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