Core Web Vitals indicators concentrate on users’ experience with a website – they’re related to its performance, interactivity, and visual stability. Core Web Vitals are one of the factors that affect the quality of a given page, its design, and operation.
The Core Web Vitals audit is a service that focuses on scrutinizing how much a given site is optimized for Core Web Vitals and preparing guidelines that are supposed to boost the performance of the page.
The Core Web Vitals audit is a cornerstone and introduction to SEO activities. The document we create guides appropriate modifications and facilitates their implementation in order to tailor the website to Core Web Vitals requirements as accurately as possible.
According to official sources, in mid-June 2021 Google gradually started to analyze website design and performance when preparing its rankings. Core Web Vitals are one of the indicators that reflect the quality of the abovementioned elements.
Therefore, it’s worth taking your time to optimize them and ensure a positive user experience. Our audit will make this task a piece of cake. Thanks to it, you’ll be provided with an analysis of CVW indicators and tips for their improvement.
Core Web Vitals are measurable indicators that reflect the experiences of users who browse a given website. Core Web Vitals include:
- LCP (Largest Contentful Pain) – an indicator responsible for loading performance,
- FID (First Input Delay) – an indicator responsible for interactivity,
- CLS (Cumulative Layout Shift) -an indicator responsible for visual stability.
Core Web Vitals are one of the factors that determine website quality. Other factors include mobile-friendliness, lack of harmful content, HTTPS protocol, and lack of intrusive full-screen ads (however, Google notes that elements deciding about website quality are going to be updated every year).
LPC indicates how much time a browser needs to load the largest website element – the value is measured in the Above The Fold section and shouldn’t exceed 2.5 seconds.
FID is an indicator that measures page delay from the moment it starts loading to the moment the page is able to respond to the first interaction. FID should be less than 100 milliseconds.
CLS, responsible for measuring the stability of a website layout, is calculated as the sum of shifts occurring while the website loads (and not related to user interaction). It should be less than 0.1.
The Core Web Vitals audit is perfect for you if:
- you’ve never done a website audit and you aren’t sure what’s your page’s user experience,
- you plan to implement website modifications and you want to find out which aspects need to be refined to ensure that your page ranks better and meets users’ requirements,
- you’re at the final stages of developing a new website/you’ve already developed it and you want to verify its condition to start your Google activity off on the right foot.
When conducting the Core Web Vitals audit, we benefit from expert tools that guarantee full comprehensiveness and top quality. What does the process look like? In a nutshell, we’re going to examine your website and analyze its Core Web Vitals results (along with other factors that can affect them) in order to provide you with adequate tips for improvement.
With tools such as PageSpeed Insights or GTmetrix, we’ll audit your most important website subpages. For example, in the case of e-commerce, the list includes:
- landing page,
- category subpage,
- product subpage.
Service websites can be another example. In this case, the most important subpages include:
- landing page,
- service subpage.
Now it’s time for action! You can implement the audit recommendations on your own or commission the task to Delante’s specialists. If you want us to optimize your page for Core Web Vitals and improve its user experience, we’ll be more than happy to help you!
Why is it worth benefiting from the tips included in the Core Web Vitals audit?
- Once you implement the audit recommendations, you’ll see that a well-optimized site means a better user experience – and the better the user experience, the more likely it is that users will stay on your website or revisit it in the future and become your customers.
- Since June 2021, Google has started to take page design and performance into account in its rankings. Core Web Vitals indicate the quality of the abovementioned elements. That’s why you should take care of them.
Digital Marketing Manager
The Core Web Vitals audit is supposed to:
- evaluate the current website condition and its optimization for Core Web Vitals,
- provide tips and guidelines that facilitate the process of improving website performance and adapting it to Core Web Vitals requirements.
The Core Web Vitals audit is an introduction to subsequent SEO activities.
It’s worth conducting the audit to check:
- what your website performance is in terms of Core Web Vitals,
- what elements need improvement,
- what changes are needed and how to implement them to take care of your website’s user experience and improve its positions in the search results.
In June 2021, Google started analyzing elements that indicate the quality of website design and performance. Although it’s a continuous process, it’s worth taking care of Core Web Vitals (which are one of the abovementioned elements) today.
Any time is appropriate to conduct the audit! However, it’s particularly recommended if:
- you’ve never scrutinized your website and you’ve no idea about its condition in terms of Core Web Vitals but you know it’s important to check it,
- you consider implementing website modifications and you want to check which aspects need improvement to make sure that your website’s user experience is positive and translates into top Google positions,
- you’re developing a new website or you’ve just created it and you want to examine its results to positively start your adventure with Google.