Allegro is the largest e-commerce platform in Poland, accounting for approximately 42% of the e-commerce market and generating billions of shopping queries each month. This is not a channel for demand generation. It’s a place where demand already exists and where users are ready to buy.
Why Allegro Ads? You reach customers with high purchase intent
249 million search queries on Allegro per month
33% of users start their shopping journey directly on Allegro
94% of sellers declare that Allegro Ads increases sales
SEM Specialist
Allegro Ads is an advertising system based on user purchase intent.
Core principles:
A well-optimized listing (image, title, EAN), combined with the right bid and campaign settings, increases its quality score, which translates into higher ad placement and greater sales.
For us, Allegro Ads is not a supplementary marketing channel—it’s one of the key pillars of sales. We manage it based on data, profitability, and its real impact on business performance.
Sellers on Allegro who want to increase sales and reach high-intent audiences
Brands and manufacturers (Ads4Brands – control over listings from multiple sellers)
E-commerce businesses looking for an additional sales channel
Increased sales
Higher interest in product listings
Better budget efficiency
Business scaling on the marketplace
Purchase intent – users are already ready to buy; there is no need to persuade them
First-party data – Allegro has access to real purchasing behavior data on the marketplace
Short conversion path – from search to purchase, often just one click away
Scale – 21.1 million active buyers in total, hundreds of millions of offers
We’ve been working with Delante since 2020. They handle our Meta Ads, Google Ads, and SEO. Thanks to the Delante team, our company has grown, and we’re more visible and accessible to our customers. The communication is great, and their professionalism is something I really value. I recommend them!
It is important to note that relying solely on Google Ads today is often not enough. Lack of presence in Allegro Ads means giving away part of the market to competitors who reach customers closer to the moment of purchase decision.
Allegro Ads is one of the fastest ways to increase sales in Poland – especially where the customer is already ready to buy. If you have products, you also have potential that is worth leveraging.
Contact us and find out how much you can gain with Allegro Ads.
Campaigns operate in a CPC (cost per click) model, which means you only pay for clicks on your ads. You have full budget control – you can set both daily and total budgets, and manage bids depending on the offer.
Allegro Ads works best for companies with a product-based offer selling on marketplaces. It is particularly effective for sellers, manufacturers, and e-commerce businesses looking to increase sales and reach high-intent customers.
No – these channels are complementary. Google Ads builds and captures demand, while Allegro Ads operates closer to the point of purchase decision. The best results come from integrating both channels into a single strategy.
Initial sales results can appear very quickly – sometimes within a few days of launching a campaign. However, full optimization and scaling is a process that requires data analysis and continuous testing.
