Hospitality & Travel SEO Services

The way we start travel SEO services is a huge part of further effects, really. During years of working with hospitality industry websites, we checked and proved that describing the key selling points of services is crucial. That’s why first, we need to get to know your business, decide what the unique value your ideal customers will get from you is, and what we should emphasize during optimizations. At this point, it’s important to check the current website condition and visibility with an SEO audit.

Once we know the business’ unique proposition we need to think of the way ideal customers (those most likely to choose given accommodation and its features) would look for their dream travel destination and place to say. This can go two ways. First, we choose long-tail keywords potential customers would type in the search engine and make sure your business wins the first ranks. These phrases will be more specific, e.g. what hotels in Bali are perfect for online detox or cheap hotels for backpackers in Tanzania. Then, we should also cover more generic keywords, usually ruled by booking platforms – we can make sure your profiles perform great there, and try to appear on the first page of results.

Your business is obviously operating locally, but that doesn’t mean the regular local SEO approach is suitable for. travel industry SEO servicesIn this case, we use keywords that refer to local activity but the visibility needs to be built globally. That’s why we’re going to make sure your business is displayed in the search for “Best quiet hotels near Barcelona” on more than just the Spanish Google search engine. Would local travelers search for your service – you bet! But so will travelers from outside your region. Travel SEO will make them find you.

High-quality content is a huge part of all SEO strategies – also when it comes to travel SEO services. In hospitality and travel SEO it’s important to build your site’s visibility and authority around helpful content. There’s so much more to write about than your hotel’s amenities! You can provide users with useful tips, attractions in the region, etc., and broaden your business’ visibility online!

Manually built links that would drive traffic to your website are a good way to navigate users from different countries to your hotel. That’s why travel SEO services should cover also an off-site process that will carefully choose referring domains so that your backlinks reach potential clients worldwide.

Travel SEO tends to be a highly seasonal industry for the majority of travel businesses. That’s why it’s extremely important to focus on performance analysis throughout the year. This way it’s possible to spot peak seasons, double our promotional efforts during less busy periods and spot some unique trends that can be a chance for extra conversions!