The way we browse the internet is constantly changing. With the immense amount of information available, users need to keep looking for a more effective way of ensuring that it’s relevant. It’s well visible in search engine queries, that more specific, detailed phrases often replace general ones. Nowadays, the majority of search queries used in google consist of 4 or more words, and that’s what we call longtail phrases. It’s long tail keywords that allow for a more precise search. On the other hand, long tails allow websites to appear in more searches, reach an adequate audience, and improve the performance.
More detailed search engine queries on the other hand makes the traditional SEO approach less effective than before. Aiming at achieving the highest positions for several, general phrases limits the possibilities of reaching vast potential customer groups. With such a strategy, the website is displayed only for a number of keywords that, in reality, aren’t even typed into Google, as users tend to be more specific with what they are looking for. And it’s down to this that Google crawlers will see less relevance for such queries.
That’s why Delante bet on long tail SEO – the most advanced form of search engine optimization. With long tail SEO, our goal is to increase the total organic traffic on the website by improving the long tail position of key phrases. From experience, we can say it works perfectly for all industries, including online stores and websites with a large amount of content.
In Delante, at the beginning of each cooperation, the crucial element is to define the client’s business goals. Clarifying whether the priority is to increase page visits, boost conversions, defining the desired actions on-site (purchase, sending a quote query, etc.) is a base for further strategic planning.
Based on the initial website SEO Audit, we select key phrases that will best suit your business characteristics and are most frequently searched by users, and have the best potential to improve the position in a short time. With long tail keywords, we create phrases with more words as they’re less competitive and, therefore, wors for better website positions.
In the audit, we carefully analyze what technical elements need to be fixed and prioritize them. In long tail SEO, proper optimization of all the pages in the domain is a key supporting factor for its success. It’s an ongoing engagement to keep your site technically top-notch.
Another important element of long tail keyword SEO is enriching the website with new content. Ongoing content publishing allows us to constantly includes long tail key phrases that users search for and show Google crawlers the website is still relevant and alive.
For the best possible results of a long tail SEO strategy, advanced link building is included. External high-quality links, created manually by our team, increase search engines’ trust for the website, contributing to a better ranking position.