Long Tail SEO Services

Are you interested in increasing traffic quickly? Long Tail SEO, which involves positioning multiple extended phrases, known as long tail, is the best solution to bring specific users to your site!

Why Choose our Long Tail SEO Services?

Increase visibility and reach more clients

An experienced team working on your website’s

Strategy based on long tail keywords valuable for your business

SEO strategy tailored to your needs

Wojciech Urban - SEO R&D Specialist

Wojciech Urban

SEO R&D Specialist

Long Tail Keywords
Better Way to Reach Your Audience

The way we browse the internet is constantly changing. With the immense amount of information available, users need to keep looking for a more effective way of ensuring that it’s relevant. It’s well visible in search engine queries, that more specific, detailed phrases often replace general ones. Nowadays, the majority of search queries used in Google consist of 4 or more words, and that’s what we call longtail phrases. It’s long tail keywords that allow for a more precise search. On the other hand, long tails allow websites to appear in more searches, reach an adequate audience, and improve the performance.

long tail SEO keywords differences

It’s long tail keywords that allow for a more precise search. On the other hand, long tails allow websites to appear in more searches, reach an adequate audience, and improve the performance.

Why Should You Go For
Long Tail SEO Keywords

More detailed search engine queries on the other hand makes the traditional SEO approach less effective than before. Aiming at achieving the highest positions for several, general phrases limits the possibilities of reaching vast potential customer groups. With such a strategy, the website is displayed only for a number of keywords that, in reality, aren’t even typed into Google, as users tend to be more specific with what they are looking for. And it’s down to this that Google crawlers will see less relevance for such queries.

long tail keywords stats

That’s why Delante bet on long tail SEO Strategy – the most advanced form of search engine optimization. With long tail SEO, our goal is to increase the total organic traffic on the website by improving the long tail position of key phrases. From experience, we can say it works perfectly for all industries, including online stores and websites with a large amount of content.

Long Tail SEO
How Does It Work?

In Delante, at the beginning of each cooperation, the crucial element is to define the client’s business goals. Clarifying whether the priority is to increase page visits, boost conversions, defining the desired actions on-site (purchase, sending a quote query, etc.) is a base for further strategic planning.

Keyword research for wordpress seo

SEO audit & keyword research

Based on the initial website SEO Audit, we select key phrases that will best suit your business characteristics and are most frequently searched by users, and have the best potential to improve the position in a short time. With long tail keywords, we create phrases with more words as they’re less competitive and, therefore, wors for better website positions.

Technical SEO optimization for global SEO services

Technical optimization

In the audit, we carefully analyze what technical elements need to be fixed and prioritize them. In long tail SEO, proper optimization of all the pages in the domain is a key supporting factor for its success. It’s an ongoing engagement to keep your site technically top-notch.

Content for wordpress seo

Content creation

Another important element of long tail keyword SEO is enriching the website with new content. Ongoing content publishing allows us to constantly includes long tail key phrases that users search for and show Google crawlers the website is still relevant and alive.

Link-building services

Link building

For the best possible results of a long tail SEO strategy, advanced link building is included. External high-quality links, created manually by our team, increase search engines’ trust for the website, contributing to a better ranking position.

Delante has gone above and beyond throughout our journey together, bringing a team of specialists who know what they’re doing. If you need a team of experts with skin in the game, I couldn’t recommend any other option.

Eduardo Oliveira

Co-Founder & CEO

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Benefits of Doing Long Tail SEO
With Delante

Global SEO strategy

SEO strategy tailored to your website’s needs based on extensive initial website SEO analysis

local seo targeted strategy by seo sem company

Long tail keywords that are chosen based on your business goals, business characteristics, and their potential

seo migration planning stage

High-quality content, including relevant long tail keywords, and optimized for a better position in Google

technical seo services by seo sem agency

An experienced team working on your website’s technical side

Quality link building services by seo sem agency

Advanced link building. We’re manually increasing your link profile using proven and high-quality source domains

Constant monitoring of your website’s performance using globally proven analytical tools

ads audit

Each month you’re provided with a full performance report, including changes in keyword positions

We stay in constant touch. An SEO specialist assigned to your project is always there to catch up on the progress, answer your questions, and address concerns

We Can Predict Your
Organic Traffic Growth

At Delante, we have the capability to accurately predict your organic traffic growth with a 70-80% success rate!

By leveraging real-time data from Google Analytics, analyzing trends from the past few months, and utilizing external tools, we can provide accurate estimations of your site’s organic traffic growth.

Our SEO estimations are based on the extensive experience of our SEO experts and a deep understanding of the most influential ranking factors.

Curious about the potential SEO outcomes for your business? Reach out to us and find out!


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Our Awards

2024 Global Agency Awards 2024 European Search Awards 2024 Global Search Awards Award - Global Search Awards 2023 Award - Global Agency Awards 2022 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Digital Excellence Awards 2022 Award - Global Search Award 2022 Award - IPMA Award - Deloitte 2021 Award - US Search Awards 2021

What Our Clients Say

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Real-Life Examples
of Our Work

Are you still not convinced? Do you need more proof that we are the best choice for you?

Check out our real-life examples! Delante’s specialist prepared a series of articles describing examples of their work and the effects they achieved. No empty promises – only hard data from professional tools that prove our expertise.

Find out more about the challenges our specialists encounter on a daily basis and how they overcome them to ensure our client’s success.

Keywords selection

How to Find Niche Keywords when Research Tool Lack Answers?

Do you operate in a niche industry and can’t find the right keywords for your business? SEO tools are not helpful and you don’t know what to do next? Wojciech encountered a challenge with finding niche keywords for our client operating in the educational business. If you have a similar problem, this article will give you a few ideas on how to overcome it.

What is Long Tail SEO?

To discuss long tail SEO strategies and their impact on the entire optimization process, first, you need to understand the term.

Long tail SEO is an approach that makes it possible to generate valuable organic website traffic which translates into conversions. It focuses on long tail keywords that aren’t entered into the search engine as frequently as generic phrases, yet, they’re characterized by a higher conversion rate, as users searching for them are usually ready to make a purchase.

long tail seo advantages
The benefits of long tail SEO. Source: neilpatel.com

Long Tail Keywords And Their Importance

When talking aboutlong tail keywords, we mean phrases that consist of three, four, or more words. Although such phrases usually have low volumes and aren’t competitive, they allow small businesses or entrepreneurs who are just taking their first steps to quickly get tangible benefits.

Just imagine that you run a family clothing shop and you decide to set up an online store.

Doing SEO for phrases like “women’s skirts” or “boots” is pointless as small stores won’t outdo e-commerce tycoons like Asos or Zalando. Therefore, focusing on long tail keywords like “elegant leather boots for women” or “women’s plaid midi skirts” can give you a chance to reach your target group, meaning customers potentially interested in making the purchase.

Look at the screenshot from SEMrush. The phrase “women’s plaid midi skirts” does not have a lot of volume and at a first glance doesn’t look like a valuable keyword.

long tail in seo keyword example

But if you look at the search intent there’s a letter T – meaning transactional intent. The person who enters this keyword into a search bar probably wants to make a purchase. So if we attract her/him with a well-thought long tail SEO strategy, there’s a big chance to acquire a new customer.

Another important thing to keep in mind is that tools like SEMrush estimate search volume based on ads optimized for this keyword. So, there might be not many ads with this phrase, but it doesn’t mean it’s not valuable.

Why Should You Choose a Long Tail SEO Strategy?

A well-thought-out long tail SEO strategy can bring numerous benefits to your business.

Reach Your Target Group Easier

If a user types in the word computer into the search box, it’s not clear whether they want to buy a computer, want to learn when the first computer was made, or look for a ranking of top gaming computers. On the other hand, someone who enters the phrase like Asus rog Zephyrus g15 is probably interested in making a purchase of this particular model.

Describing your products or services precisely will allow you to reach recipients who know their expectations.

Long tail keywords focus on specific search intents and motivations. Therefore, by providing relevant content you’ll quickly satisfy users’ needs.

Make Your Range Less Competitive

Generic keywords usually have a few different intents as it’s impossible to guess what is the objective of a person who types in words like house or car into Google.

Focusing on short tail phrases makes it harder for you to compete with market leaders and achieve satisfactory results.

long tail seo strategy benefits
The relationship between competition and the popularity of phrases. Source: yoast.com

Moreover, it’s worth remembering that the abovementioned words may refer to different industries – after all, someone may be selling a used car, someone else may be running a car workshop and another person may be renting cars.

Optimizing your website for generic keywords that don’t specify your business activity means that in the search results you’ll compete with numerous websites that aren’t your rivals in real life. Because of that, users will find it harder to reach your site.

Increase Your Conversion Rate

Although it may seem to you that keyword stuffing is a good idea as it may attract a lot of website visitors, it’s far from the truth. Of course, people may enter your page, but they’ll quickly leave it once they realize there is nothing that meets their expectations.

Focusing on long tail SEO gives you a chance to reach recipients truly interested in your offer. Even though this way you may attract 1000 users instead of 100000, it’s very likely that the vast majority of these users will convert as your website corresponds to their needs.

Improve Your Efficiency

When you invest in a long tail SEO strategy, you’ll see the first results much earlier and the entire process may turn out to be relatively cheaper. It’s all because of the abovementioned factors.

Doing SEO for keywords that are highly competitive means that you’ll need to spend more money to achieve satisfactory results. If there aren’t too many rivals, you can quickly reach those interested in your offer.

Satisfy User Needs

Think about elements that drive you crazy when you try to find a specific product or service. There is nothing worse than websites with misleading, confusing content. You spend your time going through the blocks of texts only to realize that the page doesn’t offer what you need.

Focusing on a given product or service range is the best way to satisfy users’ needs. This, combined with intuitive page design, quality customer service and short website loading time is a guarantee that people will perceive you positively and will come back to your store in the future.

How to Develop a Long Tail SEO Strategy in 5 Simple Steps?

SEO is a process. Regardless of whether you choose a long tail or short tail strategy, the results won’t appear overnight. However, there are a few factors that can help you develop an effective long tail SEO strategy.

1. Conduct Keyword Research

Quality keyword research is one of the critical elements of every long tail SEO strategy. To tailor your offer to the target group, first, you need to discover what phrases and queries people use to search for items available in your range. For this purpose you may benefit from:

    • Popular forums like Quora or Reddit,

    • Customer reviews and feedback,

    • Content published by your market rivals.

Combining all these pieces of information will allow you to determine how users search for items that are of interest to them.

2. Tailor Keywords to Your Content

As mentioned above, you should avoid saturating your website with keywords that aren’t related to its content, as this may only discourage potential buyers and increase your bounce rate.

Instead, it’s much better to choose a few long tail phrases that best describe your product or service range and focus on them when performing subsequent activities.

long tail seo keywords example

3. Optimize existing content

Creating new product or service descriptions that are in line with SEO principles isn’t enough to succeed and reach top positions for keywords important for your business.

Apart from that, it’s also crucial to optimize existing content and focus on elements like:

    • link building,

    • title tags,

    • meta descriptions,

    • URLs, and alt descriptions.

This way, you’ll inform Google robots that your website contains content that brings value to users and should be ranked high in the search results.

Want to be sure your long tail SEO strategy is the best it can be? Get Delante’s experts to do it for you! Find out more about our long tail SEO services.

4. Publish New Content

Keep creating new content to show Google that your website is active and that you care about users’ needs.

As a result of subsequent algorithm updates, Google pays special attention to pages with user-friendly navigation, quality texts, intuitive design, and transparent layout.

If you don’t have a company blog, consider setting up one. It’s a great way to attract potential customers and reach users at different stages of the sales funnel.

Read more about why running a company blog is a good idea.

If you explain a given subject in detail, you’ll increase your brand recognition, and people who want to learn about a product or service may come back to your website once they decide to buy it.

5. Test Various Options

There is no one happy medium when it comes to long tail SEO strategies and their effectiveness.

Your results depend on a number of factors such as your website condition, backlink profile, domain authority, industry seasonality, competitiveness, page authority, and many, many more. That’s why it’s crucial to test various solutions and analyze which activities bring you the best results.

Keep an eye on your page visibility, traffic, revenue, conversions, and rankings to determine if performed activities work to your advantage.

Delante is listening to clients’ needs and making sure to understand the core of the business. We value direct contact with SEO specialists. They consider the entrepreneurial point of view, address it in the strategy, and come up with a solution that contributed to the growth of our traffic and visibility.

Nikos - EDUopinions

Nikos Filippakis


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Our Toolkit

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Long Tail SEO


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Managing Partner and Head of SEO in Delante - SEO & SEM Agency

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