SEO is a process. Regardless of whether you choose a long tail or short tail strategy, the results won’t appear overnight. However, there are a few factors that can help you develop an effective long tail SEO strategy.
1. Conduct Keyword Research
Quality keyword research is one of the critical elements of every long tail SEO strategy. To tailor your offer to the target group, first, you need to discover what phrases and queries people use to search for items available in your range. For this purpose you may benefit from:
- Popular forums like Quora or Reddit,
- Specialist keyword research tools like Ahrefs, SEMrush, Answer the Public, BuzzSumo, Keyword Planner or Keywordtool.io,
- Customer reviews and feedback,
- Content published by your market rivals.
Combining all these pieces of information will allow you to determine how users search for items that are of interest to them.
2. Tailor Keywords to Your Content
As mentioned above, you should avoid saturating your website with keywords that aren’t related to its content, as this may only discourage potential buyers and increase your bounce rate.
Instead, it’s much better to choose a few long tail phrases that best describe your product or service range and focus on them when performing subsequent activities.
3. Optimize existing content
Creating new product or service descriptions that are in line with SEO principles isn’t enough to succeed and reach top positions for keywords important for your business.
Apart from that, it’s also crucial to optimize existing content and focus on elements like:
- link building,
- title tags,
- meta descriptions,
- URLs, and alt descriptions.
This way, you’ll inform Google robots that your website contains content that brings value to users and should be ranked high in the search results.
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Keep creating new content to show Google that your website is active and that you care about users’ needs.
As a result of subsequent algorithm updates, Google pays special attention to pages with user-friendly navigation, quality texts, intuitive design, and transparent layout.
If you don’t have a company blog, consider setting up one. It’s a great way to attract potential customers and reach users at different stages of the sales funnel.
Read more about why running a company blog is a good idea.
If you explain a given subject in detail, you’ll increase your brand recognition, and people who want to learn about a product or service may come back to your website once they decide to buy it.
There is no one happy medium when it comes to long tail SEO strategies and their effectiveness.
Your results depend on a number of factors such as your website condition, backlink profile, domain authority, industry seasonality, competitiveness, page authority, and many, many more. That’s why it’s crucial to test various solutions and analyze which activities bring you the best results.
Keep an eye on your page visibility, traffic, revenue, conversions, and rankings to determine if performed activities work to your advantage.