Keyword Planner

What is the Keyword Planner? – Definition

Keyword Planner is a free-of-charge tool offered by Google, which allows you to research keywords and check their potential for your campaigns. It also allows you to set appropriate budgets for individual campaigns.

What Information Can You Get from Keyword Planner?

Google Keyword Planner is one of the most popular tools for researching and analyzing keywords. It is worth adding that this tool provides essential information on keywords which is particularly useful when establishing SEO strategies. The most important information that can be verified with the Keyword Planner include:

  • monthly searches,
  • seasonality,
  • competitiveness,
  • estimated CPC cost.

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Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

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