What is SEMrush? – definition
SEMrush is a popular tool for testing the effectiveness of SEO and SEM campaigns. This Software as a Service (SaaS) allows you to analyze your website with over 50 tools. Using SEMrush, you can detect errors on the website, check backlinks profile, conduct a competitive analysis or keyword research.
What Parameters Can Be Checked with SEMrush?
The company is present since 2008 and during this time it has developed many parameters which enable to measure the organic search performance, backlinks, keyword potential and website traffic. SEMrush also enables domain comparison, generates individual statistics and reports. What’s more, there is also a possibility to use an SEO writing assistant, which will verify if the created content has potential for increase in the search results and conversion. It is also a great solution to measure the effectiveness of Google Ads – with SEMrush, you can analyze keyword potential and create powerful advertising content. The basic monthly SEMrush subscription costs $99, which can be upgraded to a $399 business plan or a customized plan.
Advantages of SEMrush
This SEO tool:
- provides information on SERP Features and what they include as well as for which keywords a website appears in the search results,
- performs link analysis, allowing you to check their profile and parameters,
- has a clear layout,
- is helpful when conducting an SEO audit of the website,
- is easy-to-use.