Hidden text

What hidden text is? – Definition

Hidden text is text hidden by formatting tags or other techniques. It is in the source code of the page and can be read by crawlers, but is not visible to users. This technique (also referred to as cloaking) has often been used to suppress keywords and links. Google treats it as a Black Hat SEO practice.

Hidden text - co to jest?

Ways of hiding text that violate Google guidelines:

  1. Changing the colour of the font to a similar colour to the background of the page (usually white).
  2. Adding text behind images or other media files.
  3. Placing text outside your screen using the z-index, position: absolute; or margin properties.
  4. Use CSS (Cascading Style Sheets) to hide the visibility of text.
  5. Modify the text font size to zero.
  6. Hiding text in a server-side scripting language (such as PHP, ASP/.net, JSP, Perl, Node.JS, etc).
  7. Setting the transparency level to 100%.
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Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.


Are you curious about SEO of online stores or maybe you want to enter the Swiss market and wonder SEO abroad looks like? You will find answers to these questions and many other tips important for the development of your business on our blog.

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