Hidden text

What hidden text is? – Definition

Hidden text is text hidden by formatting tags or other techniques. It is in the source code of the page and can be read by crawlers, but is not visible to users. This technique (also referred to as cloaking) has often been used to suppress keywords and links. Google treats it as a Black Hat SEO practice.

Hidden text - co to jest?

Ways of hiding text that violate Google guidelines:

  1. Changing the colour of the font to a similar colour to the background of the page (usually white).
  2. Adding text behind images or other media files.
  3. Placing text outside your screen using the z-index, position: absolute; or margin properties.
  4. Use CSS (Cascading Style Sheets) to hide the visibility of text.
  5. Modify the text font size to zero.
  6. Hiding text in a server-side scripting language (such as PHP, ASP/.net, JSP, Perl, Node.JS, etc).
  7. Setting the transparency level to 100%.
Was this definition helpful?
(0)
Author
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

RECENTLY ON OUR BLOG

Are you curious about SEO of online stores or maybe you want to enter the Swiss market and wonder SEO abroad looks like? You will find answers to these questions and many other tips important for the development of your business on our blog.

Ahrefs vs SEMrush - Which SEO Tool to Choose?

Ahrefs vs SEMrush - Which SEO Tool to Choose?

If you are working in SEO, whether in an agency or as a freelancer, you have probably heard more than once of Ahrefs and SEMrush. These two tools are, without a doubt, the biggest players in SEO right now. What features do they offer and which of them is a better solution for you? In this article, I will compare the two most popular SEO tools - Ahrefs and SEMrush.

Read more
Step by Step: How to Impress Your Boss When Choosing SEO Agency?

Step by Step: How to Impress Your Boss When Choosing SEO Agency?

What to do if SEO is black magic for you and your boss wants to reach top positions in the search results? How to choose an SEO agency that won’t burn your budget and will help you rank higher on Google? Don’t worry - there is a way to do it. In today’s entry, we’ll give you a step-by-step guide on how to select an SEO agency that your supervisor will be delighted with.

Read more