Want to make your IT business stand out from the competition? A dedicated & personalized SEO process for software company can help you with that!
Let’s talk about how to improve your IT company’s visibility!
With the international technological development, the IT industry is growing stronger year on year. In 2021, the estimated value of the global IT market reached 5 trillion U.S. dollars which will only increase in the coming years. The industry is constantly being enriched by new technologies and companies will need to make an incredible effort to stand out from the competition.
Is there a way to leave your mark and come out of the shadows cast by industry giants? We believe that SEO is the answer!
With numerous different companies on the market, it can be hard to attract potential users. Thousands of different firms offering different products, the latest software solutions, and new ideas to change your tech life. We’re sure every one of them is a true game-changer but not every one of them will make their way into a customers’ online journey. We know that with SEO it’s possible!
For years now, Delante has taken care of SEO processes for Software and IT companies around the globe. Our clients are proof that, in the case of the tech industry, SEO is an effective way of creating a long-lasting presence in the online space, driving impressive levels of traffic to websites. With search engine optimization, IT companies are able to distinguish their offer from competitors’ optimizing their content for relevant, individually selected keywords that reach highly specified target groups.
What’s the outcome? Brand recognition among users who are ready to become buyers.
Delante promised me converting Google traffic. That is exactly what I am getting right now. Simple as that!
Before showcasing how SEO for IT looks like within Delante, let’s start with probably the most important part – what’s in it for you! For years now we’ve been managing SEO processes for IT companies in over 20 countries. We’ve gained significant international experience and a solid base of resources to take care of your website and deliver the best possible results.
Delante increased our international organic traffic. I am happy to say that we’ve closed a couple of significant inbound sales opportunities as a result of their work.
When it comes to the SEO process, results aren’t immediately visible when the Software SEO kicks in. The first effects of the strategy can typically be seen after 2-3 months from the start of cooperation – and it’s at this point you’ll notice growth in your site’s visibility along with an increase in organic traffic and overall better conversion rates.
Team of SEO Specialists experienced in working with IT companies
SEO strategy tailored to the software industry specificities, your business goals, and international SEO standards
Conversion-focused content creation by experienced copywriters with industry knowledge
Real control over the process thanks to a detailed monthly reporting process
Direct, constant communication in English via online channels
Worldwide technology stack for better analytics and process management
Manually created quality links and a solid base of linking sources from the software industry
No account managers. You work directly with the SEO specialist responsible for your project
Working on SEO projects with Delante is a pure pleasure. They stand out thanks to transparent communication and the high effectiveness of performed activities.
Technical SEO Optimization
Proceeded by SEO analysis, an individually adjusted strategy of on-site optimizations is the core of our process. It’s the part where we fix all the flawed areas of the website, build the competitive advantage, and improve strong points.
Content Optimization
Bespoken content prepared by our copywriters experienced in working with IT brands. Everything based on the content schedule that’s composed in alignment with the client’s needs, containing the schedule to maintain systematic publications.
Conversion-Focused Keywords
We approach SEO for IT broadly – selecting more sophisticated long-tail keywords. By using more phrases that are longer and more detailed we build the website’s visibility among the target groups most likely to convert, generating genuine potential business leads.
Quality Link Building
We support the SEO process with link building activities aimed at the quality of links. We create a strong link profile and increase the website’s authority by providing only valuable links from proven sources.
We analyze your website and determine areas to improve for better SEO performance.
Together we choose keywords with the best potential and relevance to the client’s business.
Based on SEO audit and keyword analysis we prepare a detailed SEO process strategy, divided into stages to keep the process neat.
We start working on the website. We optimize it on our own or in cooperation with your in-house developers – you choose.
We support the SEO process with manually created links from quality domains to build the site’s linking profile and authority.
We prepare an individual content plan and take care of high-quality content creation.
Each month we provide data-based reports that show the process’ effectiveness and summarize our work.
From the beginning, you have direct contact with a dedicated SEO specialist ready to address all your questions.
We believe in transparency of the process, especially in creating SEO for IT companies. We get that you want to be aware of what you are signing up for.
We know that the proof is in the pudding and our best advertisement for our service comes in the form of real results generated for our clients. So, below you’ll find some examples of results generated by our Software House SEO strategy.
Domain and backlinks before implementing Software House SEO straetgy:
Domain and backlinks after implementing Software House SEO strategy:
Increase in visibility in google.com after IT SEO cooperation:
Organic traffic improved by 174% by May 2020:
Delante’s SEO Specialist has actually become a part of our content marketing team. Regular meetings and good cooperation flow bring results – we observe a significant increase in website visibility and organic traffic on the UK market.
SEO for IT depends on multiple factors that influence the final price. That’s why each time we enter the SEO cooperation with Software Houses or other IT businesses we make sure the price addresses all the important specifics so that the IT SEO strategy can yield the best results possible.
Another thing you’re probably curious about when thinking about investing in SEO for IT is how the budget will be spent. In the case of the Software House SEO process, the way we allocate your budget varies depending on the stage of cooperation and the process itself.
In the beginning, we put our own resources into allowing your website to kick off the growth faster. At this stage, the majority of your budget will be used to run important website analyses such as a full SEO audit. Going forward, the budget you’re investing in when it comes to SEO for the IT process will be relocated to the areas that need it the most. This flexibility allows us to shape the SEO for IT process on the go & react to the current situation to bring you the best effects.
Take a look at the exemplary budget ratio in the first and 3rd months of the cooperation:
1st month of cooperation
3rd month of cooperation
Often, our clients decide on lower budget at the beginning, only to increase it when they notice the more than satisfying results of our SEO for IT. The general rule is that the bigger budget the faster you’ll see the first results, especially when your competitors are far up the ladder in the online visibility game.
Although managing the SEO process is often considered a highly technical task that requires knowledge of IT issues it’s not something that all developers will be familiar with. To be honest in most cases, even while having vast programming experience, Software Houses don’t know the SEO rules, and their website needs an extra boost. That’s why in most scenarios it’s beneficial for IT companies to outsource the process to a professional SEO agency that will come up with an individual Software House SEO strategy suited to their needs.
One of our focuses in cooperation is to keep it transparent. We don’t hide anything from you, showing all results. We operate on data – not guesses. That’s why each month our clients receive detailed, easy-to-understand, and data-based reports. This way our customers have solid proof of our strategies working.
SEO takes time to fully unveil its potential. The first results can be noticed after approximately 2-3 months after the process starts – your website will note an increase in visibility. After that, you should start seeing an increase in organic traffic, and eventually, it will translate into better conversion. It all depends on the website’s initial state and how much work it will require.
Here’s an average timeline of the IT SEO process effects:
Let us know your website would use some SEO. Fill in the contact form. Don’t forget to leave the URL and the preferred method of contact. Expect to hear from us within 48h.
We learn about your hurdles and business goals, whereas you learn more about us. It’s when we see if there’s a match.
At this stage we run an in-depth analysis of your website. Having all the details, we map out the fastest route to meet your goals that can be achieved through SEO.
At this stage we run an in-depth analysis of your website. Having all the details, we map out the fastest route to meet your goals that can be achieved through SEO.
Then, it’s up to you – will you be ready to skyrocket your growth with our SEO?
