How can I increase traffic to my website? This is often the question asked by business owners or marketers who want to get more customers. After all, when you increase traffic to website, you also increase your potential customers and increase your sales.
Anyway, there are plenty of easy ways to increase website traffic. Today, we will talk about 12 of them. So, get ready to learn more from the experts!
Here are the 12 Easy Ways to Increase Traffic to Your Website
- Leverage Advertising
- Take Advantage of Social Media
- Vary the Content that You Market
- Publish Content with Catchy Headlines
- Nail Your On-Page SEO
- Leverage Guest Blogging
- Encourage Others to Publish a Guest Blog on Your Website
- Publish Your Content on LinkedIn
- Have an Exceptional Internal Linking Structure
- Take Advantage of Email Marketing
- Ensure that Your Website is Responsive
- Ensure that Your Website Loads Fast
Before we dig deeper into these ways to increase website traffic fast, let’s make sure we’re looking at the same page…
What is Web Traffic?
Website traffic is commonly determined by the number of pages that users or website visitors hit on your site. Basically, the amount of data that is sent and received by these visitors to your website, also known as “user sessions”.
Remember that website traffic does not necessarily include the traffic that comes from search engine bots.
Now, let’s talk about the ways that would help you get an increase in web traffic. Let’s start with…
1. Leverage Advertising
We’re going to look at advertising first because it is the most obvious among all the others. You see, paid search, display advertising, and social media advertising are all effective ways to lure visitors to flock to your website. Plus, advertisement helps you build your brand by getting your website in front of your ideal customers.
Now, remember that each advertising platform has advantages and disadvantages. So, clarify your objectives first before paying for an ad – are you only looking to increase web traffic or increase your conversions, too?
If you’re not so sure, consult the ads experts to get an effective advertising strategy.
2. Take Advantage of Social Media
Producing great content and hoping that people would find them won’t let you win the game in the long run. You have to be proactive and social. So, take advantage of social media as it can be one of the main drivers of high traffic to your website.
Keep on promoting your content on social media and get active in each of your accounts – participate in the discussions of your followers to build trust. Once they trust you, they are more likely to click on the links you want them to check out, and they will remember your website once they encounter anything about your product or service.
3. Vary the Content that You Market
Content marketing does not really have a one-size-fits-all, magic, formula. So, you should vary the content that you publish on your website, especially if you are sharing them to social media and other aggregator websites.
Pay attention to the format and length of your content and vary them as much as you can so that you can appeal to different kinds of readers or content consumers – distribute shorter and news-based blog post along with long-form how-to content, produce recorded videos along with live streams, publish infographics and other data-driven visual and written assets for a more significant impact to your readers.
4. Publish Content with Catchy Headlines
Headlines are arguably the most important part of your content when it comes to driving traffic to your website. It is the first line that your potential website visitor will read. So, if your headlines are not compelling or catchy enough, no matter how comprehensive and engaging your pieces of content are, they will most likely go unread.
You can practice writing several different headlines so you can come up with the one that will drive the most traffic to your website before you can publish any specific content.
5. Nail Your On-Page SEO
Search Engine Optimization is one of the essential ways to increase traffic to website. However, it’s really not that easy because SEO often requires rigorous tweaks and practices to keep your web pages on top of the Search Engine Results Pages (SERPs) so that people will see your website and click on it. You might need some SEO experts to run the game for you.
Remember that people tend to click on the first results wherein the top-ranking results get 71% of all the clicks. So, optimize your content for the search engines and nail your on-page SEO – improve your meta descriptions, tweak your headings, add alt texts to your images, get a better internal linking structure, and make sure that your focus keywords and related keywords are scattered sparingly and evenly throughout your content.
6. Leverage Guest Blogging
You see, most people might say that guest blogging is dead… but the truth is, they may not have understood the power of effective guest blogging. Publishing a guest post on a reputable and authoritative website can increase website traffic fast, and it’s going to drive more traffic to your website in the long run – long after the guest post has been published.
So, start scouring for relevant websites with a good following in your niche and engage with them. Basically, the website with the most engagement is the most ideal one to secure a guest blog post. Once you have shown some substantial participation to the website owners by adding some valuable insight in the comments section of their blog posts, you can start sending them a pitch.
7. Encourage Others to Publish a Guest Blog on Your Website
You should invite other people to guest blog on your website, too, because guest blogging is more like a two-way street than one – when you invite people in your niche to publish a guest blog on your website, they are most likely to share their post to social media and link to their guest article in their upcoming blog posts. If these happen, you will surely get high-quality traffic from these relevant sources.
Make sure that every content posted is high-quality with original content, devoid of spammy links to avoid hefty penalties from search engines for tolerating low-quality guest blogging.
8. Publish Your Content on LinkedIn
LinkedIn is not just an avenue to find jobs – it has now become a valuable publishing platform in its own right other than the world’s largest professional network. So, you should publish your content on LinkedIn regularly to increase traffic to website, especially if your target are professional website visitors.
This practice can also help you increase the value of your profile in your industry, especially if you have a substantial following.
9. Have an Exceptional Internal Linking Structure
Your internal linking structure impacts the traffic that other web pages on your website get. So, when creating and publishing content, make sure to look for opportunities wherein you can link internally to other pages on your site.
A good internal linking structure does not only boost your SEO, but it also increases website traffic fast by pointing people to other relevant pages in your site. Plus, it can create a great user experience.
10. Take Advantage of Email Marketing
Don’t neglect the rich list of email subscribers that you already have just because you’re too focused on attracting new subscribers.
Email marketing is not dead, and I don’t think it will be – it can be a powerful tool, especially when reminding people that you have a new product or service, or a new content that they may be interested in, or a new offer that they can take advantage of. They just have to visit your website to get it. Remember that even a fairly successful email campaign can uptick the increase in web traffic.
11. Ensure that Your Website is Responsive
To state the obvious, a lot more people are using mobile devices to visit websites than using desktop computers. So, it is incredibly crucial that your website is responsive to all types of computers, especially mobile devices.
Remember that people online are time-poor, and they most likely don’t have much patience to put up with an unresponsive site.
Ensuring that people can easily and comfortably access your website while using a different range of devices can mean the success and failure of your effort to achieve an increase in web traffic.
12. Ensure that Your Website Loads Fast
According to Kissmetric, website users around the world expect that websites will load in less than 2 seconds, and they will leave a site if it takes more than 3 seconds to load.
So, make sure that your website is loading fast to avoid getting a bounce rate that is skyrocketing. If your web pages are optimized for speed, your website visitors are more likely to stay on your page and will click through other web pages on your site, thereby increasing traffic.
So, check out the technicalities of your website from image file sizes to page structure and plugins functionality.
There are plenty of other ways to increase traffic to website that I have not included in this post. For me, the 12 methods mentioned above can increase website traffic fast, almost without breaking a sweat or without breaking the bank.
As always, if you are not that well-versed to bring about a substantial increase in web traffic yet, you can tap the experts to help you keep those visits coming and those sales growing!