How can I increase traffic to my website? This is often the question asked by business owners or marketers who want to get more customers. After all, when you boost page traffic, you get a chance to reach new potential buyers and improve sales. Want to learn more? Read our entry and discover 25 tips that will help you boost your attract new visitors!
Table of contents:
- 25 Activities that will Help You Boost Your Website Traffic
- Be Active on Social Media
- Create Great Content
- Become an Expert in Your Field
- Write Irresistible Headlines
- Target Long Tail Keywords
- Guest Blogging
- Post Content on LinkedIn
- Try Working with Influencers
- Backlink Building
- Internal Linking
- Email Marketing
- On-Page SEO
- Make Sure Your Site is Responsive
- Make Sure Your Site is Fast
- Create a Community
- Use User-Generated Content
- Examine Your Analytics Data
- Research the Competition
- Repurpose and Update Your Content
- Use SEO Tools and Plug-ins for Optimization
- Focus on Local SEO
- Invest in Technical SEO
- Don’t Forget about Public Relations
- Improve CTR
- The Takeaway
25 Activities that will Help You Boost Your Website Traffic
There are plenty of easy ways to increase website traffic. Today, we’ll briefly discuss 25 activities that can help you attract new page visitors.
Let’s get it started!
We’re going to look at advertising first because it’s the most obvious thing. Why?
Paid search, display advertising, and social media advertising are effective tools for attracting visitors to your page. Apart from that, investing in paid ads is a simple recipe for being displayed above your market rivals immediately.
However, if you want to benefit from paid ads, you should determine your objectives before investing. You’ll need different campaigns to boost traffic and different ones to increase conversions.
Do you do SEO? It’s great. Join forces. Combining SEO and Google Ads can bring outstanding effects!
2. Be Active on Social Media
Being proactive and social can help you attract potential customers who might have not encountered your website otherwise. So, take advantage of social media. It can be one of the main drivers of high website traffic.
Use social share buttons to encourage your followers and visitors to share your content.
Promote your texts and offers on social media and participate in discussions. Reply to comments written by your followers and inspire trust. Building relationships with users is a great way to convince them that it’s worth choosing your products or services.
3. Create Great Content
Focus on the format and length of your content. Address potential consumers at different stages of the sales funnel. Distribute shorter and news-based blog posts, but don’t forget to create extensive how-to content. Diversify the forms.
Content isn’t only text. Record videos, organize live streams, publish infographics, and other data-driven visuals. This will help you increase website traffic.
Why? Because you’ll attract people with different needs, and search intent.
Are you wondering how to make content in 2022? Check out our extensive guide!
4. Become an Expert in Your Field
When creating content, you should strive to position yourself as an expert in the field. This way you’ll inspire trust among users and you’ll show Google that your website is thematically consistent. As a consequence, your page visitors may share your content with others and cite it as a reliable source of knowledge.
It’ll definitely boost your website traffic!
Moreover, creating topic clusters can help you rank for specific topics and keywords. Moreover, such clusters are an ideal place for internal linking.
5. Write Irresistible Headlines
Headlines belong to the group of the most important website elements. They catch the eye and can drive traffic to your website. So, if your headlines aren’t compelling, they won’t bring you traffic. No matter how comprehensive and engaging your content is. Before publishing articles, come up with a few versions, and see which one looks and sounds the best.
6. Target Long Tail Keywords
When optimizing your content, focus on long tail SEO. Why?
Because such phrases are less competitive. Just think about it – it’s much easier to rank high for a phrase like “elegant red maxi wedding dress”, than for generic keywords like “wedding dresses”.
Moreover, using long-tail keywords can bring you more conversions. If users enter specific, detailed phrases into the search engine, they’re probably decided to make a purchase (once they find an item meeting their expectations).
7. Guest Blogging
Quality guest blogging can bring you great traffic. Publishing a guest post on a reputable website can help you attract new visitors and potential customers. Look for relevant pages operating in your industry. Show off your knowledge and engage readers. Encourage them to visit your website.
8. Post Content on LinkedIn
LinkedIn isn’t created just to find jobs. It has become a valuable publishing platform. If you want to attract professionals, being active on LinkedIn can help you do it. Apart from that, it’s a reputable social media platform, so backlinks from it can have a positive impact on your page parameters.
9. Try Working with Influencers
In the world of social media, influencer marketing becomes an increasingly popular brand promotion tool.
Many people treat influencers like role models. Contact them, send them your products and encourage them to show them. It’s a great way to attract the eye of new recipients who may decide to visit your website once they see appealing Instagram photos presenting your offer.
Want to learn more about influencer marketing? Check out our blog!
10. Backlink Building
If you want to increase traffic to your website, you should definitely invest in quality backlinks. Apart from attracting users, they show Google that your website is willingly cited. For the robots, it means that it’s a valuable source of knowledge.
What does it mean for you? Apart from improving your positions, backlinks can help you boost domain rating and page authority. In order for this to happen, you need to obtain links from quality sources (aka websites with higher parameters).
11. Internal Linking
Your internal linking structure improves website navigation and helps Google understand your page. So, when creating and publishing content, make sure to look for opportunities. Think about thematic clusters and elements that are connected to your piece of content and can serve users.
Want to discover the best practices of internal linking? We’re ready to help you!
12. Email Marketing
Don’t neglect the rich list of email subscribers that you already have just because you’re too focused on attracting new visitors.
Email marketing isn’t dead. It can be a powerful tool used to remind people that you have a new product or service. Inform them about new content they may be interested in. Send them offers they can take advantage of. Show people that they just have to visit your website to get all the opportunities. A well-thought-out email marketing campaign can significantly increase traffic to your website.
13. On-Page SEO
Search Engine Optimization is one of the most efficient and effective ways to increase website traffic. Nevertheless, it frequently requires rigorous tweaks and practices. You’ll rank high only if you follow guidelines and make sure your page is compliant with Google standards.
Optimize your content for the search engine and nail your on-page SEO. Improve your meta descriptions, tweak your headings, add alt texts to your images, get a better internal linking structure, and make sure that your focus keywords naturally saturate the content.
SEO is a complex and continuous process. If you aren’t sure how to get down to it, commission the task to experts. Looking for more advice? Read our on-page SEO guide and take your activities to the next level!
14. Make Sure Your Site is Responsive
The number of people who use mobile devices to browse the net and finalize transactions increases every year. What does it mean for you? It’s crucial to make sure that your website is responsive. Thanks to website responsiveness, your page will display well on all devices, regardless of screen size and resolution.
Ensuring that people can easily and comfortably access your website while using a different range of devices will help you increase your website traffic.
15. Make Sure Your Site is Fast
According to Kissmetric, users around the world expect that websites will load in less than 2 seconds. If they don’t get what they want, they simply leave the page.
Remember that users don’t like to wait. If you want to keep your bounce rate under control, make sure that your website loads fast. Efficient loading facilitates navigation and is a signal that your page is user-friendly.
16. Create a Community
As we have already mentioned, building relationships with your customers and target recipients can help you increase website traffic. Try to create a community, and encourage users to interact with your brand. Reply to comments, be active on social media, and think about contests for your customers.
Strengthen the relations and show people that your business is more than a store. Thanks to it, users will become loyal and will choose your products or services, even if they’re pricier than the ones offered by your market rivals.
Check out our article to see how to build an engaged online community that supports SEO.
17. Use User-Generated Content
User-generated content is a powerful social proof tool. It can promote your offer, inspire trust among potential buyers and help you reach new recipients. All this without spending a fortune.
UGC is extremely effective because it’s genuine. An authentic, positive product review can do more than the most polished and flowery advertisement or description. It can encourage users who are in two minds about your offer to finalize the transaction.
It’s a great way to increase your brand recognition and attract users to your page.
18. Examine Your Analytics Data
Analyzing available data is a great way to increase your website traffic. Tools such as Google Search Console, Google Analytics, SEMrush, or Ahrefs are a rich source of information about your page traffic, backlink profile, website positions, traffic sources, or keywords your page is displayed for.
Check what motivates users who come to your page. Try to understand them and tailor your content and activities to their needs. Use the data to refine your strategy and benefit from the potential of your website.
19. Research the Competition
It’s impossible to gain a competitive edge over your market rivals and attract potential customers if you don’t know your industry. Keeping an eye on your competitors should be a part of your daily work. It’ll allow you to quickly react if necessary (e.g., if your market rivals offer special seasonal discounts).
Moreover, it’s an impressive source of inspiration. Check what other companies in the industry do. Prepare a keyword gap analysis to discover valuable phrases you can use to saturate your website and discover the trends.
Wondering how to get down to it? Read our comprehensive guide to SEO competitive analysis and research!
20. Repurpose and Update Your Content
Keeping your content accurate and updated is important both for Google and robots. It informs them that your website is an active and relevant source of information. Content repurposing, which means re-using existing texts, is a great way to improve your positions in the SERPs.
Tailoring existing pieces of content to the changing expectations of your target group is an efficient and effective recipe for increasing website traffic.
21. Use SEO Tools and Plug-ins for Optimization
As we have already mentioned, SEO tools are a valuable source of information about your website’s condition. If you decide to perform activities on your own, you should definitely invest in available tools and install free plugins. They can significantly streamline your work and help you understand your page better. It’s a quick and effortless way to analyze your metadata, rankings, headings, keywords, positions, and technical elements.
What tools to focus on? Read our entry where we discuss 10 SEO expert tools that are indispensable in 2022.
22. Focus on Local SEO
Local SEO is a real life-saver for small businesses. Why?
Competing with tycoons in the industry is almost infeasible. Instead of burning your budget, focus on long-tail and local keywords. They’ll allow you to rank high for phrases that are closely related to your business profile. Local SEO is a simple recipe for increasing website traffic, getting more leads, increasing brand awareness, and reaching both online and offline customers.
23. Invest in Technical SEO
Making your website compliant with Google’s technical requirements isn’t a piece of cake. However, if you manage to do it, it can significantly increase your website traffic. Technical SEO aims to boost your page visibility in organic search results. It helps both Google robots and users conveniently navigate the website.
What can you do to improve your technical SEO and increase traffic?
- Create a sitemap and submit it to Google Search Console,
- Take care of redirects,
- Improve your page loading time,
- Get rid of duplicate content,
- Eliminate crawl errors,
- Implement structured data,
- Ensure responsive web design,
- Create hreflangs,
- Use canonicals,
- Create robots.txt,
- Refine your URLs.
24. Don’t Forget about Public Relations
Are you wondering if PR can affect your SEO activities? Well, it can.
Combining PR and SEO can skyrocket your website traffic. PR and marketing aren’t separate fields anymore. Creating quality content, obtaining product or service reviews, publishing guest posts, being active on various channels, and increasing your brand authority is a great way to make your company more recognizable. Thanks to it, you can encourage people to visit your page and check out your offer.
Remember – fine feathers make fine birds.
25. Improve CTR
Thanks to CTR you can understand your customers and check whether you target the right recipients. Improving your CTR can help you increase website traffic.
Think about elements that could engage users and convince them to enter your page, sign up for a newsletter, or finalize transactions. Optimize your content, come up with eye-catching CTA buttons, and use attractive visuals to prompt your recipients to click. The more your page stands out from the crowd, the greater the probability users will visit it.
As you can see, there are many activities and elements that can help you quickly increase website traffic. Take care of your on-site SEO, backlinks, and social media. Build relationships with customers and monitor your brand online. Combine the above-mentioned activities and see for yourself that small changes can make a difference!
Remember that if you aren’t sure how to perform specific activities, you can always consult experts. With their help, you’ll easily attract new website visitors and increase traffic.