Category: Marketing

We specialize in SEO and SEM, however, on our blog we often discuss topics related to general issues of online marketing. All company’s activities on the Internet should be consistent. You should not forget about the importance of social media, marketing campaigns or video marketing.

KPIs for E-commerce – Key Performance Indicators for Online Stores. What’s Worth Measuring?

KPIs for E-commerce – Key Performance Indicators for Online Stores. What’s Worth Measuring?

Every business strives to achieve its goals. Therefore, you should regularly monitor whether your objectives are met. If so, the enterprise is going in the right direction. The situation looks the same for the e-commerce industry. To measure the effectiveness of your actions, you need to determine KPIs, meaning key performance indicators. So what are KPIs for e-commerce?

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Audiences. Google Analytics Guide

Audiences. Google Analytics Guide

Are you wondering if your site is visited more often by women or by men? Or maybe you would like to find out from which devices or locations your website is most often reached? In today’s article, we will tell you what information about the audiences you can find in the Google Analytics tool!

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What to Keep in Mind When Moving Your Business Online?

What to Keep in Mind When Moving Your Business Online?

If you run a traditional store, you should consider moving your business online. The number of Internet users and buyers increases every year. All of this results from the rapid ecommerce development. 2020 has been an unusual year for all online store owners – the ongoing pandemic additionally attracted people to online offers. That’s why you shouldn’t hesitate – move your business online and learn what to remember about.

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Link Building Strategies, Trends & Statistics to Boost Your SEO

Link Building Strategies, Trends & Statistics to Boost Your SEO

Link building is, with no doubt, one of the most effective SEO strategies. With natural backlinks coming from high-quality trusted domains you can improve your rankings in Google search results. If you still haven’t introduced link building in your SEO activities, it’s high time to change it. I hope that thanks to these statistics, trends and strategies you will change your mind and realize that strong backlinks are a total must have for every website. Let’s dive right in!

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Assisted Conversions. Google Analytics Guide

Assisted Conversions. Google Analytics Guide

Increased visibility in search results and website traffic – that’s certainly what every website owner wants to achieve. However, it is only a way to reach the most important goal, that is, conversion. If you want to continuously monitor whether all your goals have been achieved, you can use conversion and assisted conversion reports as well as an attribution model comparison. Let’s find out why it is so important and what to pay attention to.

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How to Convert Your E-commerce Visitors Into Customers?

How to Convert Your E-commerce Visitors Into Customers?

Due to the ongoing coronavirus pandemic, we can observe an increasing number of potential customers who used to perceive online shopping as black magic. Many people are still learning how to operate in the online world. Maybe recently you’ve noticed increased traffic to your website and decreased conversion rate? Statistically, more users browse your offer but fewer of them finalize the transaction.

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Gated Content – What Is It and How Can It Support Your Business?

Gated Content – What Is It and How Can It Support Your Business?

Blog posts, newsletters, podcasts – sharing knowledge for free is cool and every marketer, copywriter, or brand manager will tell you that. And what if you wouldn’t have to provide others with this high-quality content completely for free? What are the possible methods to make your content marketing more effective?

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SEO Specialist - Klaudia

Klaudia

SEO Specialist

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