Category: Marketing

We specialize in SEO and SEM, however, on our blog we often discuss topics related to general issues of online marketing. All company’s activities on the Internet should be consistent. You should not forget about the importance of social media, marketing campaigns or video marketing.

Personalizing Your Facebook Ads

Personalizing Your Facebook Ads

Today, Facebook is one of the most important mediums for online advertising. As the competition operating on this platform is getting bigger every year, it’s worth spending some time to fine tune your advertisements published there. In today’s article you’ll find out why user personas are so important and how to create them. You’ll also learn the secrets of effective advertising and creative management.

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User Personas in Marketing and SEO

User Personas in Marketing and SEO

Without a shadow of a doubt, consumer expectations regarding website content are getting higher and higher. Therefore, product descriptions need to be so valuable that after taking a look at the product and the text accompanying it, users will know that this is the right thing designed especially for them. You’re already aware that getting to know the target audience is the first step to successfully select appropriate ads. So now it’s time to name your users. Who are your personas?

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How to Get Users to Actually Read Your Blog?

How to Get Users to Actually Read Your Blog?

Are you wondering how to encourage users to visit and read your blog regularly? Or maybe you’ve just launched a company blog and you don’t know how to attract the interest of your potential customers? Perhaps your blog has been operating for some time but you’d like to make it more appealing and up to date? In our today’s article you’ll find out what to do in order to inspire people to read your blog on a regular basis. Learn a few practical and proven methods.

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How to Encourage Visitors to Use Your ‘Contact Us’ Page?

How to Encourage Visitors to Use Your ‘Contact Us’ Page?

Does the phrase “contact us if you want to obtain more information” sound familiar? It often happens that people offering their services online don’t know how to encourage users to get in touch with them through the website. The fact, whether your client decides to contact you by email, phone or other media is determined by numerous factors. In our today’s entry you’ll learn a few tips that will help you create a better website interface and, consequently, improve your customer base.

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Why Is It Important to Keep an Eye on Your Competition?

Why Is It Important to Keep an Eye on Your Competition?

Today, it’s almost impossible to find a company that would operate independently from its competition on the market. Actually, it doesn’t really matter whether you own a renowned brand or whether you’re just taking your first steps in e-commerce. Competitor analysis plays a key role when it comes to planning your brand strategy. Competition never sleeps! Keep reading to find out how to always be one step ahead of your business rivals.

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How to Reduce Website Loading Time? 10 Useful Tips

How to Reduce Website Loading Time? 10 Useful Tips

Have you come across a new online store and want to check out its offer? You’ve entered the address and wait for the website to be loaded. You keep waiting and waiting, 10 more seconds and there is still nothing so you start getting a bit impatient. In the end, you leave the site irritated and disappointed because you hoped for some fruitful online shopping. Why hasn’t the website loaded fast enough?

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International SEO
Head of SEO & SEM - Matt

Matt

Head of SEO & SEM

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