Category: Marketing

Google Analytics Account Structure – the Ultimate Guide

Google Analytics Account Structure – the Ultimate Guide

Google Analytics is the most popular online tool used to analyze statistics of websites, mobile apps and devices. It doesn’t really matter whether you’ve already encountered this tool or whether you’re just beginning your analytical adventure. It’s worth taking a closer look at its account structure. Thanks to it, benefiting from the possibilities offered by Google Analytics will be much easier and safer.

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Content Marketing. A Complete Guide

Content Marketing. A Complete Guide

For a decade, content marketing was hardly a recognized marketing practice and basically, not many people paid attention to it, not to mention creating content strategies for brands. Today, however, it looks completely different – apart from social media, SEO, PPC or email marketing, content marketing is one of the most effective strategies for reaching and engaging potential customers and increasing brand awareness.
In this article, you will discover the strategies to connect with your target group. What’s more, I will indicate the types of content marketing and current trends! Let’s explore!

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Facebook Ads: the Most Common Advertising Mistakes

Facebook Ads: the Most Common Advertising Mistakes

Organic Google traffic is incredibly valuable as it supports conversion generation. However, it’s not the sole source of website visits. If you want to achieve the finest possible results, try out different solutions and platforms to promote your brand or activity. Facebook is one of the possible options.

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How to Promote Your Blog? 7 Effective Strategies

How to Promote Your Blog? 7 Effective Strategies

Have you been running a company blog for a long time, but with no great success? Still don’t have a thousand visitors to your blog despite the promotion in various social media channels? That’s a sign that you may be doing something wrong or not promoting your blog enough! It’s time to fix that! In today’s article, I will present 7 best blog promotion strategies – thanks to them you will increase web traffic, improve brand awareness among the target audience, and contribute to conversion rate. Let’s explore!

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How to Recruit an In-House SEO?

How to Recruit an In-House SEO?

A company that wants to gain greater visibility in Google’s organic search results has several options to achieve this goal: may start cooperation with an SEO agency, which will handle all the activities related to it, hire an SEO specialist and at the same time work with an agency or rely exclusively on in-house SEO. How to recruit an SEO expert when nobody in your company has experience and knowledge in that field? Who would be able to assess the competence of a candidate?

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8 Most Common Content Marketing Mistakes

8 Most Common Content Marketing Mistakes

Almost 88% of companies run or want to run company blogs. The remaining ones focus on creating e-books, podcasts, newsletters, or infographics. It shouldn’t surprise us any longer – after all, everybody continuously states that content and context are kings. So what should you do to ensure that your business benefits from these two elements as much as possible? What are the 8 most common content marketing mistakes you need to avoid to succeed and prevent wasting your budget? How to make your company’s content a real lead generator?

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Company Website in 2020? 9 Reasons Proving that Your Business Needs This Solution

Company Website in 2020? 9 Reasons Proving that Your Business Needs This Solution

Do you remember that at the turn of the first and second decade of the 21st century marketing specialists believed that the era of websites was coming to an end and they were persuading business owners to “move” their content to Facebook and Instagram? Social media were predicted to take over the legacy and effectiveness of websites. Larger and smaller companies stopped paying for domains and decided to invest in their Facebook profiles. Did they back the wrong horse?

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Content Marketing Isn’t Only About Blogging

Content Marketing Isn’t Only About Blogging

As reported by Content Marketing Institute, as many as 88% of B2B marketers benefit from various content marketing activities to a certain extent but only 6% perceive this form of brand promotion as effective. Where does this big discrepancy come from? One of the main reasons standing behind this state of affairs is the scope of implemented content marketing activities limited to only one form such as company blogging. And after all, content marketing has much more to offer!

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Benefit-Driven Language. How To Use It In E-commerce?

Benefit-Driven Language. How To Use It In E-commerce?

To attract customers’ attention, arouse their interest and desire, the need to have and initiate the conversion, action – this is the fundamental basis of marketing, known as AIDA (Attention – Interest – Desire – Action). How to introduce this cycle to the e-commerce industry? How to use the benefit-driven language for this?

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Senior SEO Specialist - Milena

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Senior SEO Specialist

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