Car Dealer vs. Manufacturer. Which Marketing Activities Deliver Results?
A manufacturer and a car dealer both guide the customer along the same buying path, but they are responsible for different stages of it, and the business goals of these two automotive segments differ considerably. A manufacturer sells the brand, a dealer sells the car. That is a fundamental difference, and it changes the entire approach to budget and to promotion. See which marketing activities deliver the results you expect in the automotive industry.
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