What Is Organic Marketing and How Can It Increase Your Web Traffic?

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What Is Organic Marketing and How Can It Increase Your Web Traffic?d-tags
26 May 2024
Organic marketing will be effective if your target audience willingly reads, watches, or listens to the content you create. How can you make this happen?

5min.

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Yes, that’s correct. Ads and other paid forms of promotion are becoming less effective. Banner blindness, ad-blocking apps, and consumer fatigue from too many advertising messages are pushing marketers to find new ways to reach and engage their audience. One effective strategy is organic marketing.

What is Organic Marketing?

Organic marketing includes all types of communication and interaction with your potential customers that don’t rely on ads or other paid methods to reach your target audience.

Does This Mean Organic Marketing Is Free?

Not exactly. While you don’t pay for sponsored articles or YouTube ads with organic marketing, there are still costs involved.

These costs are mainly for paying the people who create your content, such as articles, podcasts, newsletters, or videos. This content needs to be engaging enough for your target audience to want to watch or read it willingly.

What Are the Goals of Organic Marketing?

The main goal of organic marketing is to reach and engage potential customers with your brand, draw them to your website, and convert these leads into sales. You can achieve this by using one or, preferably, several organic marketing techniques.

Types of Organic Marketing Activities

There are seven main types of organic marketing activities. They all require consistency, creativity, and a deep understanding of your potential customers’ needs and preferences.

Type of organic marketingHow can you use it to increase your web traffic
SEOTechnical SEO helps optimize your website for search engines, improving your ranking and making it easier for bots to understand the context and web content.
• By increasing the number of backlinks, you signal to bots that your website is valuable to others. Additionally, backlinks help direct customers from other websites to yours.
Use keywords on your website to improve your visibility in search engines and attract organic traffic.
Content Marketing• Regularly publish valuable content that your target audience finds interesting and actively looks for.
• Use infographics to present data. This makes it easier for your audience to understand complex information.
• Try creating podcasts and webinars – audio and video often engage audiences better than text.
Social Media Marketing• Share various types of posts on platforms where your potential customers spend their time.
Respond to comments and messages.
Collaborating with influencers can help promote your brand more naturally.
Email marketing• Deliver only valuable information to your subscribers via email.
Keep them informed about promotions, important industry events, and updates.
• Send automated emails in response to specific actions or behaviors of your target audience.
Video Marketing• Organize live streams and webinars. They allow you to engage directly with your target audience.
• Create videos and publish them on YouTube that entertain, educate, or assist your potential customers in solving their problems.
Local Marketing (Local SEO)Encourage customers to write reviews on various platforms. This builds trust.
Complete your Google Business Profile. This will increase visibility in local search results.
Public Relations (PR)• Create guest articles and strive to publish them on other blogs or industry websites. This will help expand your reach and visibility.

What’s the Principle Behind Organic Marketing?

It’s largely about letting your audience choose when to engage with your brand, such as:

  • tuning into your podcast when they want to,
  • watching your YouTube video when they feel like it,
  • visiting your blog when they need specific information.

This allows you to reach them in a more natural way, without bombarding them with ads or pushy messages. As a result, the relationship between your brand and the customer has the potential to become more authentic and valuable, often leading to loyalty and trust.

Organic marketing is simply a way to gradually build trust in your brand, which often translates to interest in your offerings and more conversions.

However, keep in mind that the effects of organic marketing won’t appear overnight, as they do with paid forms of reaching customers. On the other hand, if you create a good organic marketing strategy, you can expect it to yield benefits – like a steady flow of organic traffic – for a really long time.

Organic Marketing in Action: Effects of Organic Marketing that Increased Organic Traffic for Our Clients

The surge in organic traffic generated by organic marketing can truly be a pleasant surprise.

Example 1: Kelleran Coffee
By creating and publishing content that addresses the questions of coffee enthusiasts, coupled with our SEO efforts (including local SEO), our client experienced a 1047% increase in organic traffic. The entire process is detailed in the Kelleran Coffee Case Study.

Example 2: NaturaWit
Similarly, the strategy devised for NaturaWit proved effective. Through content marketing combined with a customized SEO strategy, the NaturaWit blog gained significant visibility online. Post views increased to 3.5 million, resulting in approximately 75 thousand clicks! The entire process is outlined in the NaturaWit Case Study.

NaturaWit organic traffic

Example 3: Maylily
Through competitor analysis and improving the rankings of keywords related to available inventory, the revenue growth generated by organic marketing for Maylily reached 368%. The entire process is detailed in the Maylily Case Study.

Now, you might be wondering…

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Why Do I Need Paid Advertising When Organic Marketing Works?

Organic marketing is indeed fantastic and comes with numerous benefits, such as its ability to keep getting the desired results for a very long time.

However, paid advertising also has its place in a marketing strategy. Nevertheless, it’s still worth considering investing in advertisements and/or paid publications, especially if you’re aiming for immediate results. Need an example? Papierniczeni stationery store saw a 1430% increase in ROAS in September alone thanks to banner campaigns.

Another example is Decorlabs and their content marketing strategy, which we, of course, combined with SEO efforts and paid ads in Google Ads. The result? A 287% increase in organic traffic and a 290% increase in revenue in less than six months! The entire process is outlined in the Decorlabs Case Study.

Summary: How Does Organic Marketing Work?

One might say that organic marketing works slowly (especially if your brand is new), but – luckily – it’s incredibly effective. If you remain persistent and patient, you’ll notice:

growing interest in your brand → higher CTR → more organic traffic → increased sales (or whatever conversion you’re aiming for)

You just need to know how to effectively steer your organic marketing strategy.

To do so, check out what your competition is doing + understand exactly what your potential customers need.

Once you have this information, you can start creating your organic marketing strategy. Focus on:

  • improving your website’s search engine rankings (yes, it’s all about SEO) by creating engaging content that your target audience is searching for and that addresses their needs and questions – quality content is what drives organic traffic.
  • building and maintaining relationships with your target audience through social media, blogs, and other interactive platforms – leads to greater loyalty and engagement.
  • establishing and reinforcing customer trust, for example, by presenting your company as an industry expert.

Remember, you’re not alone in this. Feel free to make use of our proven ideas for increasing visibility and conversions listed in our Case Studies. Of course, you can also reach out to us for specific pieces of advice on creating an effective organic marketing strategy adapted to your business needs.

Author
Gosia Chłopicka Marketing Delante
Author
Gosia Chłopicka

Copywriter

She has been working in marketing as a translator, copywriter, and content creator since 2015. Also a trained English teacher, she knows how to make complex ideas easy for anyone to grasp. In her spare time, she enjoys being active and captures moments at weddings and sports events through photography.

Author
Gosia Chłopicka Marketing Delante
Author
Gosia Chłopicka

Copywriter

She has been working in marketing as a translator, copywriter, and content creator since 2015. Also a trained English teacher, she knows how to make complex ideas easy for anyone to grasp. In her spare time, she enjoys being active and captures moments at weddings and sports events through photography.

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Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021

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